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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

New Arrivals
Tops
Bottoms
Outerwear
Shoes
Gym Wear
Jewellery
Accessories
Basic
Fashion with conscience
Beauty
Trends

Pre Spring

Styles for a new season

Find inspiration

Cleo Denim Jacket

Carlo Midwaist Wide Jeans

Selected Femme

€117.7 ~~€147.11~~

Selected Femme

SLFAnna U-neck Tank Top NOOS

Ganni News

This Season's new styles

Shop Ganni here

Flocked Organza Peplum Shirt

Flocked Organza Long Ruched Dress

Flock Check Suiting Blazer

Flock Check Suiting Pants

Structured Rib Beanie

Basic Jersey Tiger Relaxed T-shirt

Filter

Pure By Nat

Earrings - Poppy Chain Earrings

€31.24 ~~€52.08~~

Sale 41%
- Onesize
In stock for quick delivery
- Sale 41%
Pure By Nat

Earrings - Poppy Chain Earrings

€31.24 ~~€52.08~~

Sale 41%
- Onesize
In stock for quick delivery
- Sale 41%
Pure By Nat

Ring - Idun Coil Ring

€40.02
- Adjustable
In stock for quick delivery
Pure By Nat

Ring - Idun Double Ring

€18.39 ~~€30.66~~

Sale 41%
- Adjustable
In stock for quick delivery
- Sale 41%
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€106.47
- 50 ml
In stock for quick delivery
RAAW Alchemy

Perfume - RAAW Alchemy - Eau De Parfum

€119.87
- 50 ml
In stock for quick delivery
Pure By Nat

Earring - Cammi Chain Earrings

€14.38 ~~€23.96~~

Sale 40%
- Onesize
In stock for quick delivery
- Sale 40%
Pure By Nat

Earrings - Hoop Earrings Foil Look

€48.05
- 30 mm
In stock for quick delivery
RAAW Alchemy

Face Oil - Blue Drops

€52.89
- 30 ml
In stock for quick delivery
RAAW Alchemy

Rinse aid - Calming Blue Balm

€28.79
- 15 ml
In stock for quick delivery
RAAW Alchemy

Face Cleanser - Cleansing Silk

€56.9
- 125 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
RAAW Alchemy

Perfume - Perfume Oil

€52.89
- 10 ml
In stock for quick delivery
Pico

Hair Band - Mira Headband

€19.96
- W: 1 cm
In stock for quick delivery
Pico

Hair Ties - Arabella Elastic

€26.64
- Onesize
In stock for quick delivery
Pico

Bracelet - Odessa Chunky Bracelet

€40.03
- 70x60 mm
In stock for quick delivery
Pico

Bracelet - Odessa Chunky Bracelet

€40.03
- 70x60 mm
In stock for quick delivery
No17 Therapy

Scent freshener - Monolith Travertine Diffuser

€130.54
- H: 16 x Ø: 8 cm
In stock for quick delivery
No17 Therapy

Scent freshener - Essential Aroma Oil Lamp

€40.03
- H: 10 x Ø: 9 cm
In stock for quick delivery
No17 Therapy

Scent freshener - Centerpiece Travertine Diffuser

€130.54
- H: 9 x Ø: 13 cm
In stock for quick delivery
No17 Therapy

Scent freshener - Plinth Travertin Diffuser

€70.29
- H: 2 x Ø: 12 cm
In stock for quick delivery
No17 Therapy

Scent freshener - Essential Aroma Oils

€46.73
- 20 ml
In stock for quick delivery
No17 Therapy

Scent freshener - Essential Aroma Oils

€46.73
- 20 ml
In stock for quick delivery
No17 Therapy

Scent freshener - Essential Aroma Oils

€46.73
- 20 ml
In stock for quick delivery
No17 Therapy

Soap - Hand & Body Soap

€43.51
- 500 ml
In stock for quick delivery
No17 Therapy

Soap - Hand & Body Soap

€43.51
- 500 ml
In stock for quick delivery
No17 Therapy

Soap - Hand & Body Soap

€43.51
- 500 ml
In stock for quick delivery
Rains

Raincoat - Fishtail Parka W3

€100.28 ~~€133.7~~

Sale 25%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 25%
- Essentials
Rains

Raincoat - Fishtail Parka W3

€100.28 ~~€133.7~~

Sale 25%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 25%
- Essentials
MP Denmark

Socks - Pi Glitter Short Socks

€3.95 ~~€7.9~~

Sale 50%
- 37/39
- 40-42
In stock for quick delivery
- Sale 50%
MP Denmark

Socks - Pi Glitter Short Socks

€3.95 ~~€7.9~~

Sale 50%
- 37-39
- 40-42
In stock for quick delivery
- Sale 50%
MP Denmark

Socks - Aida Short Socks

€4.62 ~~€9.24~~

Sale 50%
- 37/39
- 40/42
In stock for quick delivery
- Sale 50%
Maanesten

Ring - Sunna Ring

€50 ~~€100~~

Sale 50%
- 51
- 53
- 55
- 57
In stock for quick delivery
- Sale 50%
Ganni

Dress - Floral Jacquard Midi Dress

€165.91 ~~€414.77~~

Sale 60%
- 34
- 36
- 38
- 40
- 42
- Sale 60%
- Hollys Dollroom Exclusive
- Partly Recycled
Ganni

Shirt - Cotton Poplin Long Sleeve Raglan Shirt

€90.96 ~~€227.39~~

Sale 60%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 60%
- Hollys Dollroom Exclusive
- Organic Cotton
Plissé Copenhagen

Waist bag - Krissah Double Buckle Belt

€32.09 ~~€80.22~~

Sale 60%
- L: 105 cm
In stock for quick delivery
- Sale 60%
Plissé Copenhagen

Waist bag - Toluca Belt Bag

€80.2
- L: 110 cm
In stock for quick delivery
Plissé Copenhagen

Bracelet - Estella Acetate Bracelet

€40.02
- Onesize
In stock for quick delivery
Plissé Copenhagen

Bracelet - Estella Acetate Bracelet

€40.02
- Onesize
In stock for quick delivery
Plissé Copenhagen

Bracelet - Estella Acetate Bracelet

€40.02
- Onesize
In stock for quick delivery
Plissé Copenhagen

Bracelet - Estella Acetate Bracelet

€40.02
- Onesize
In stock for quick delivery
ROTATE by Birger Christensen

Dress - Lorina Denim Stud Mini Dress

€96.36 ~~€240.91~~

Sale 60%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 60%
LULU Copenhagen

Earring - Family Love Earrings Pair Brushed

€46.85
- 8 mm x 4 mm
In stock for quick delivery
LULU Copenhagen

Earring - Family Love Earrings Pair Brushed

€46.85
- 8 mm x 4 mm
In stock for quick delivery
LULU Copenhagen

Earrings - Family To The Moon And Back Earrings Pair

€46.85
- 5 mm / 3 mm
In stock for quick delivery
LULU Copenhagen

Earrings - Family Star Earrings Pair

€46.85
- 6 mm / 4 mm
In stock for quick delivery
LULU Copenhagen

Earrings - Family Star Earrings Pair

€46.85
- 6 mm / 4 mm
In stock for quick delivery
LULU Copenhagen

Earring - Dog Earring

€20.08
- Diameter: 4 mm
Expected on stock: February 20, 2026
LULU Copenhagen

Earring - Dog Earring

€20.08
- Diameter: 4 mm
In stock for quick delivery
LULU Copenhagen

Earring - Sunrise Earring

€23.42
- 5 mm
In stock for quick delivery
LULU Copenhagen

Earring - Sunrise Earring

€23.42
- 5 mm
In stock for quick delivery
LULU Copenhagen

Earring - Lotus Earring

€26.77
- 8 mm
Expected on stock: February 20, 2026
LULU Copenhagen

Earring - Lotus Earring

€26.77
- 8 mm
In stock for quick delivery
LULU Copenhagen

Earring - Tennis Earring

€20.08
- 4 mm
In stock for quick delivery
LULU Copenhagen

Earring - Tennis Earring

€20.08
- 4 mm
In stock for quick delivery
DICO

Loafers - Penny Loafer

€240.9
- 36
- 37
- 38
- 39
- 40
- 41
- 42
In stock for quick delivery
DICO

Loafers - T-bar Loafer

€240.9
- 36
- 37
- 38
- 39
- 40
- 41
- 42
In stock for quick delivery
ROTATE by Birger Christensen

Jeans - Cassandria Cargo Denim Pants

€214.09
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
Stine Goya

Pants - Belted Tailored Pants

€113.69 ~~€227.48~~

Sale 51%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 51%
- Partly Recycled

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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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