Fashion that lasts from the Swedish brand HOPE

Shop your favorite basic model like Krissy trouser, Law trouser, News chinos and Elma shirt

HOPE & Sustainability

At HOPE, sustainability is a natural part of everything we do. We’re firm believers in fashion that lasts – when it comes to design, as well as quality. Did you know that up to 20 percent of our new collections consist of carry-over designs from earlier seasons? Our mission is to provide our customers with a complete wardrobe of versatile pieces, easy to wear, to combine and to love for many years to come.

  • 65 percent of our products are made in Europe. It reduces our emissions due to shipping and transports, and also shortens our lead times. Furthermore, it makes it easier for us to visit the factories more often and to stay in control of our whole line of production.
  • We believe in establishing close relationships with the factories we work with. That makes for easier and better communication and collaboration, which in turn ensures us of always being able to bring our customers the best quality.
  • We make every effort to minimize waste, from start to finish. Leftover fabrics are used in later collections, or are made into new products, such as bags, cushions and rugs. We’re careful not to overproduce, and remaining items end up in our outlet or are donated to charity. They are never thrown away.

HOPE is simpel, raw and casual all at the same time

Swedish HOPE is known for their great fit and good quality

is one of Sweden's biggest brand and is known worldwide. The special thing with HOPE is their sense of good quality, original and timeless design as well as recognition.

The brand was started in 2001 by designer Ann Ringstrand and Stefan Söderberg, the first collection for women was shown in 2002, where they in 2005 was presenting the first collection for men.

brand is made with a low key, authentic and raw look, where being well-dressed in a casual manner is paramount. Qualities and cut is carefully selected and reviewed for each collection, so the customer who loves HOPE will never be disappointed. In HOPE's collection, you can also always find classic trousers as Krissy, New Trouser and many more ...