Backstage with Sanne Kragelund
March 19, 2016 / Byflou.com Tell us a little bit about how you spend your time?
At the moment I spend my days in central London. I have lived here with my boyfriend for a year, after we quit our jobs in Denmark, packed our bags and left for London with a one-way ticket. We wanted to try something new. Live in a new city and challenge ourselves professionally and personally. We defiantly achieved that.
My boyfriend works as a Motion Designer, while I work as a Freelance Interior Stylist and writer on various different projects. I’ve helped Design Letters style their shop in Selfridges, Oxford Street. At the same time, I work with Interior Stylist, Rikke Graff Juel, writing pieces for the interior features she does in ALT Interiør and Boligmagasinet. I also have several assignments writing for a Danish company. And of cause, I update my blog about interior design and lifestyle as well.
Where do you find inspiration to decorating?
I find my inspiration through my work and the different people I work with. As a freelancer you are constantly in contact with a lot of different people, who are all interested in the same thing as you. That inspirers me. Besides that, I enjoy working in London with Tate Modern, V&A and National Portrait Gallery right in your backyard. I can’t wait until next week with London Design Week coming up. I hope to find a lot of new inspiration.
Do you have an ultimate favourite thing when it comes to interior design?
I must admit, that I never get tired if shopping for posters and photography’s. The collection can never be too big and there are always room for more. I like the idea that you can change the decorations on your wall whenever you want.
Also, I am in love with the colour dusty pink. More so that other colours. I am drawn to that colour whenever it catches my eye in a window. No matter if it is in an interior or clothing store. It makes me happy all the way to my core.
What is your best tip when decorating a room?
My best tip is to make it your own. Don’t copy the magazines, but take the best pieces and mix it with your own personal style. It helps to think in colours. Find a good base of neutral furniture and pair them up with the colours of your choice.
Describe your personal style…
Right now, I can’t really brag about personal style. We live in a tiny room and that limits the possibilities. We prioritized living in central London and then you must compromise. Under normal circumstances, my style is minimalistic combined with colours to break the clean look.
Which interior brands are your favourites?
My favourites are the bigger brands such as Normann Copenhagen and Muuto. But also Bolia where in worked while finishing my degree as a Visual Merchandiser. I also like upcoming designers from Denmark such as Grand Stories Design, Kartotek and Kasia Lilja. And of cause design classics from Tom Dixon and Kay Bojesen.
Do you have a few places that people should visit in London?
If you are into prints, you should visit We Built This City on Canaby Street in Soho. It’s worth a visit. Future and Found in Northern London (close to Tufnell Park) have a lot of exciting design stuff – also from Denmark.
I like the restaurant Flat Iron on Denmark Street. It is an amazing place with a simple menu, great service and beautiful interior design. Sketch is another cool restaurant and it is quite popular. It is stuffed with colours – especially all shades of pink. The bar “Duck and Waffle” close to Liverpool Street is a place to take a drink and admire the city from 40th Floor.
What do you predict to be the 3 most influential trends in 2016?
2016 offers a lot of exciting trends. I’m especially looking forward to the beautiful berry colours around me. The warm, burned and red shades are very convincing to me. I also think that we’ll se a lot of knitting and handmade design. The elegant sofas with a lighter expression is back. Simple and lighter.
Lean more about Sanne on her blog sannekragelund.dk.
