H2O Fagerholt

We are so proud to be presenting the first collection from new brand H2O Fagerholt

 Shop in the uniq, cool and sporty styles from danish designer Julie Fagerholt 






JULIE AND BEX FAGERHOLT for H2O

THE SOPHOMORE H2OFAGERHOLT SS20 COLLECTION

H2OFagerholt, the youthful on-trend label designed by Julie and Bex Fagerholt, unveils the Spring/Summer 2020 collection.

This season finds the mother-and-daughter designer duo considering the duality of Copenhagen lives – weekdays in
the city and weekends at summer houses in the countryside, swimming in the sea and hiking.

See the fine collection at byflou.com

“I have been a fan of Julie’s for the longest time. I sincerely believe she is one of Denmark’s most talented designers. What is surprising about H2OFagerholt is how much she pushed to be in the room with the production team at H2O, to understand how they work. She wanted the collection to be technically brilliant. Her energy is infectious. Fashion collaborations are dime a dozen, but this is something else. The label has got its own voice and it works on a level for athletes – the functionality is there. The colour is there and the print is supercharged.”

- Christian Trads, CEO