Danish fashion brand GANNI

 Shop the newest collection here

Discover the "Life on Earth" Fall/Winter collection 2019

- Ditte Reffstrup, creative director, GANNI says:

Thinking about that global GANNI girl makes me think about what connects us all, our planet. I get into a major apocalyptic depression thinking about the future and global warming. But for the past few years, we’ve been working really hard to make GANNI more sustainable. I believe we are all capable of changing something, but we need to make it top of mind and create tangible solutions. To create a context that supports the idea we approached Ami Vitale, the insanely talented National Geographics photojournalist, to co-create this season’s set design. She has this approach to photography, that instead of depressing people with a cynical outlook, you can inspire them to take action by showing them the beauty of the world. An approach I can really relate to when designing.”

We are proud to present Ganni on our webshop and in the showroom in Hobro. Ganni is known for brave prints and it is the perfect "unperfect" look to us. 

The collection is alway filled with the most beautiful dresses in nice self produced prints, popular coats and jackets as well as beautiful shirts and tops, that fits perfect to both everyday and parties, how you want to style it. 

The Ganni girl is brave enough to mix and match prints, and likes a look where it looks kind of random. (But it is totally planed)

Ditte Reffstrup who is creative director says: 
"Ganni women is playfull and uncomplicated and independent. They know that fashion is about discovering your own style, and not just dress as everyone else. We design quality fashion, that can be worn different ways, so it fits your individual style."
Ganni got established in 2009 by the danish couple Ditte Reddstrup and Nikolaj Reffstrup, which both works as directors in Ganni and has their everyday at the headquarter in Copenhagen. 

Since 2009 it has been going fast for the danish couple, that now can write over 400 retail-stores to the list of dealers. 

When Ganni was established, the vision was to find an empty spot in the market, and they certainly did that. Ganni has a simple and chic design, a unique value and is known for their name both nationally and internationally. 

Ditte Reffstrup - Creative director
“Design isn´t a practise, it is a feeling. I get inspired by everthing and nothing, but music, movies and travels get my thoughts going. Design is an emotional process for me. If my heart isn´t with me, it isn´t happening."