Danish fashion brand GANNI

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Discover the "Life on Earth" Fall/Winter collection 2019

- Ditte Reffstrup, creative director, GANNI says:

Thinking about that global GANNI girl makes me think about what connects us all, our planet. I get into a major apocalyptic depression thinking about the future and global warming. But for the past few years, we’ve been working really hard to make GANNI more sustainable. I believe we are all capable of changing something, but we need to make it top of mind and create tangible solutions. To create a context that supports the idea we approached Ami Vitale, the insanely talented National Geographics photojournalist, to co-create this season’s set design. She has this approach to photography, that instead of depressing people with a cynical outlook, you can inspire them to take action by showing them the beauty of the world. An approach I can really relate to when designing.”