Byflou.com Part of KasaSagi
Est. 2009 · Relaunched 2026

Byflou

Scandinavian and European design
— chosen slowly, made to last.

A home outlasts a trend

Byflou.com (Scroll — dossier below)

Our promise

An old-fashioned promise. A rather modern one, too.

Byflou is about things that stay in a home. Not about seasons, not about collections, not about the new for the sake of being new.

About furniture that begins somewhere — a chair, a table, a lamp — and remains while life moves in around it. About interiors that gather patina instead of going out of fashion. About things that can be passed on.

We live in a time when everything moves quickly. Furniture is bought on an afternoon and replaced over a weekend. Homes are styled for a post and taken down again. What used to be choices for life have become campaigns.

We don't believe that is the only way to live. We believe there are still people who would rather choose once and choose well. Who would like to know the name of the person who designed the chair. Who would like to leave something behind.

Byflou is for them.

Figure · I

Things that get more beauty the more they age. Just like us.

Chair, afternoon.
Image ftom the Atalier

A short history

Smaller.
Sharper.
Slower.

Byflou was founded as a Danish online furniture store in 2009 and grew over the years into an international business with customers across much of Europe, a range curated across Scandinavian and European design, and a name that for many had become synonymous with aesthetically considered interiors.

The business changed hands in 2026. Thomas Faurbye Nielsen — who had worked closely with the technical and operational core of Byflou for years — acquired the rights to the name, the domain, the image archive and the relationships through his company KasaSagi ApS, and relaunched Byflou in May 2026.

What we say *yes* to, when we say Byflou, is the good: the curatorial eye, the aesthetic line, the long relationships with brands and customers. What we say *no* to is everything an online store often becomes when it grows too quickly: busyness disguised as strategy, breadth disguised as choice, volume disguised as success.

We are built smaller, sharper, slower. We are in no hurry.

We think of our customers as people we'd like to be recognised by twenty years from now.

What we believe in

Five things we choose by.

1 · Aesthetics as ethics

Beauty is not decoration. It is a way of taking the everyday seriously. A well-designed object respects both the person who made it and the person who will use it for twenty years. When we choose, we ask ourselves: would it be worth unpacking in a new home? Would it be worth dusting in ten years' time?

2 · That things can be passed on

We would rather not sell anything that has to be replaced in five years. Furniture, lamps and things for the home should be able to be handed down — to a child, to a next home, to another time. It does not mean everything has to be expensive or heavy or old-fashioned. It means it has to be made to last.

3 · Craft

Behind every object stands someone who knows how. A cabinetmaker, a glassblower, a designer, a third-generation family workshop, a factory that has made the same product just as well for forty years. We lift their work; we do not discount it. We name them.

4 · Doing things properly

With customers, with suppliers, with colleagues, and with the materials we work with. It means an invoice due on Monday is paid on Monday. That an email gets a reply the same day, not the next week. That a damaged vase is replaced without long explanations. It is not a competitive advantage. It is simply the way we want to run a business.

5 · Respect

For ourselves, for our customers, for our suppliers, and for the goods. A good piece of Danish design deserves to be presented with the care it was made with. That means good photographs. That means proper descriptions. That means it arrives undamaged, and packaged as if it were a gift.

Figure II — Linnin, afternoon light

Figure III — Workshop

The customer, for a lifetime

From the first home to the last.

Most online stores sell to a customer. We try to follow a life.

A Byflou customer is not one person in one moment. It is a person who moves out of their childhood home and buys their first proper lamp. Who moves in with someone and chooses a dining table together. Who has children and needs the sofa to hold up — and the first room to have proper furniture too. Who moves into a house, into an apartment, back into a house. Who loses someone. Who begins again. Who grows older and chooses more quietly, but more deliberately. Who one day packs things away and passes them on to someone about to begin a life of their own.

We would like to be there the whole way.

That is what sets Byflou apart from a specialist shop. A room — a living room, a dining room, a child's room — is a scene in a life. Byflou is the whole house, through the whole of life. It is a larger ambition, and it is a larger responsibility. It means we have to be trusted over time, not just over a campaign. The first chair you buy from us at twenty-one should be something you can still stand by at fifty.

We think of the home as the most important place in a life. It is where you become who you are. It is where you take a holiday from the world. It is where you celebrate, mourn, eat, love, sleep, begin again. To take part in furnishing that place — it is not a small task. That is the work

Figure IV — Hænder, mødepunkt

To our suppliers and partners

A place where good design
is taken seriously.

We curate carefully. We don't sell everything, and we don't sell to anyone. We write about products in a language that respects both designer and reader. We photograph them as they deserve to be seen. And we operate across fourteen European markets, so a good Nordic brand can meet an Italian, German, Dutch or French home in the same way it meets a Danish one.

We are small enough to pay attention, and large enough to make a difference. We are built by people who have worked in e-commerce for many years, and who know where the difference between an order and a relationship lies. We treat a new partnership as a beginning, not as a contract. We read your catalogue before we write an email.

For the brands we already work with, that means in concrete terms: stable payments, honest forecasts, a team that answers emails, and a platform where your products are presented with the care they were made with. For new partners, it means the door is open, but that we would rather talk at length and seriously than rush into a partnership we both regret.

If you make something built to last — we would like to talk.

Markets

16

First order

2009

Costumers

1 mio.

Denmark · Sweden · Norway · Finland · Germany · the Netherlands · Belgium · Austria · France · Spain · Italy · Poland · Portugal · Ireland · Slovakia · the Czech Republic

Who is behind it

KasaSagi gathers
what shines with care.

Byflou is run by KasaSagi ApS, a Danish company founded by Thomas Faurbye Nielsen together with a small team. KasaSagi is built as a hub-and-spoke house: Byflou is the hub — the house, the life, the whole — and around it sit specialised brands, each one tending to one room or one category in depth.

The name KasaSagi comes from Japanese and means *magpie* — the bird that, in the folktale, builds the bridge over the Milky Way so that the lovers may meet one night a year. Also the bird that finds beautiful things and carries them home. It is an image that says something about what we are trying to do: gather what is good, what is well-made, what shines with care, and bring it home to our customers.

That is how we see our role. Not as operators. As collectors.

Looking ahead

Not a steep curve.
A line that rises slowly.

We restarted Byflou in 2026, not because we were in a hurry to do something big, but because we believed something worthwhile was worth carrying forward. We are building it at a pace that lets us do things properly.

New brands join when we have had the right conversation with them. New markets open when we have time to do them right. New categories are added when they belong in the whole home.

We don't have a steep curve in our plans. We have a line that rises slowly, and that we hope will still be rising in ten years.

That is the company we want to build. That is the shop we want to be.

Byflou.com

For the home, for a lifetime.

Byflou.com — A brand in the KasaSagi House Byflou.com

Terms

About Byflou.com

Byflou.com is owned and operated by KasaSagi ApS, CVR no. 46352785. To make it easy and understandable, we call it "Byflou.com", "we" or "us" hereafter.

Contact details:

KasaSagi ApS
Byflou.com
Jyllandsvej 7
Denmark

Tel:
Email: [email protected]

Practice

These terms and conditions apply to all transactions conducted at Byflou.com. That is, when you use our website or place an order with us, you agree to these terms and conditions.

Be sure to read the terms and conditions before placing your order. If in doubt, please feel free to contact us.

Besides here, you will also find the terms and conditions when you place an order. You will find the current version of the terms and conditions at the end of this text, and the terms and conditions at the time of the order always apply. Please note, however, that these may be subject to change should new regulations come into force.

Terms for Ordering

Byflou.com is open 24 hours a day, so you can always shop online with us. It happens, however, that the webshop may be closed for maintenance. To shop at Byflou.com, you must be at least 18 years old or have obtained your parent's or guardian's consent, and have the legal right to enter into a purchase contract.

Ordering and Receipt

You select the items you wish to buy and add them to your basket. You can change the contents of your basket right up until you place your order, and you can check the contents and prices of the items at any time.

As soon as you have completed your purchase, you will receive an email confirming that we have registered your order request. This confirmation does not constitute acceptance of the order by Byflou.com. When your order is dispatched, you will receive a further email. This email confirms that your order has been accepted and is therefore binding for Byflou.com. This email serves as your receipt. Here you will also find a Track & Trace link and a link to your invoice.

Please note that it may take a few hours for your parcel to be scanned by the courier, and it may take up to 24 hours before you can track your parcel via Track & Trace.

Payment for your order

When you’re ready to place your order, click ‘Continue’ at the bottom of the shopping cart page. Here, enter your name, address, email address and telephone number, and select a delivery method. You can choose an alternative delivery address if you’d like the parcel delivered to your workplace or elsewhere.

All prices are current prices excluding delivery costs and already include VAT in the EU country to which the order is being sent, as well as for Switzerland, the UK and Norway. The prices shown at the time of ordering always apply. Any additional costs are calculated on the information page, which is displayed just before the payment page.

Depending on where you place your order, you can pay using Dankort, VISA/Dankort, VISA, VISA Electron, Eurocard, Maestro, MasterCard, MasterCard Debit, Klarna, MobilePay, PayPal, BLIK, MB Way, Bancontact, ViaBill, iDEAL, Apple Pay and Google Pay.

When paying by credit card or PayPal, the purchase amount is debited when you place your order. When paying with Klarna, the purchase amount is debited either when you place your order or later, in accordance with your agreement with Klarna. You will never be charged more than the amount you authorised at the time of purchase.

There are no payment fees when paying by credit card. If a fee applies for other payment methods, this will be clearly stated when you select your payment method.

Please note: If you pay with a corporate card and a payment fee applies to the card, this fee will be charged to you as a customer. A fee will also apply if the card is issued outside the EU. In both cases, the fee will be shown in the payment window before the purchase is completed.

Secure payment

It is very important to us that you, as a customer, can shop securely in our online shop. Payment details are transmitted in encrypted form using SSL (Secure Sockets Layer). This encryption technology meets high security standards, meaning that the information is sent via a secure connection. Byflou.com does not receive any details of your payment card. We are only notified that an amount has been reserved for us for later transfer once we have processed your order.

Shipping and delivery

All orders are shipped from Denmark, and we ship orders every weekday. All orders are sent insured, so you can always track your parcel using Track & Trace (however, parcels sent with ALPI do not have tracking). Depending on the delivery method, you can have the parcel delivered directly to your door, to your workplace, or collect it yourself from a nearby parcel shop.

If you have ordered multiple items and have not selected partial delivery, we will ship all your items together, once we receive the last item from the supplier.

Delivery charges depend on the type of goods, delivery address, etc., and are shown at the checkout before you complete your purchase. As a rule, these apply only to deliveries to the mainland and to islands that have a bridge or tunnel link to the mainland, and for freight forwarders (furniture transport) only to kerbside. For deliveries by freight forwarders, you must also be present to accept the delivery when the carrier arrives, unless otherwise agreed.

Regarding delivery with DSV: Two days before delivery, you will receive a text message from DSV confirming the delivery date. If the date does not suit you, you can change it, but after 7 days a fee of 3 EUR per day will be charged, as the furniture is taking up space at DSV’s terminal. You will receive a payment link where you can pay the fee.

We deliver to a large number of countries. On the following page, you will find an overview of the countries we deliver to, the expected delivery time and the delivery charge: *[Delivery & Shipping](/en/shipping-and-delivery)*

Customs duties and VAT within and outside the EU

For deliveries within the EU, as well as to Switzerland, the UK and Norway, you will not pay any additional customs duties or VAT. Our prices already include the VAT rate for the EU country to which the order is being sent, as well as for Switzerland, the UK and Norway.

For deliveries to other countries outside the EU, our prices are shown without VAT and you are responsible for the declaration, import duty and taxes of your parcel. The goods may be detained at customs, and the package may be affected by local taxes and duties, which we can not be held responsible for. Please be aware that the detention of your package at customs can delay shipment significantly. Should you find out that the package is detained, you should immediately contact the freight company.

30-day extended right of withdrawal

When you shop at Byflou.com, you have a 30-day right of withdrawal*. To make use of this extended right of withdrawal, you must return the item to us within 30 days of receiving your order. If we have not received the item within 30 days, the parcel must be located via Track & Trace. Please therefore remember to keep the Track & Trace number on the parcel, as the return is at your own risk. Via Track & Trace, we can also see when you have sent the item back to us, which must take place within the 30-day period.

* Please note that the right of withdrawal does not apply to sales to business customers.

Conditions for the 30-day right of withdrawal

The right of withdrawal applies from the day you received the item. If the deadline falls on a public holiday, a Saturday, a national holiday, Christmas Eve or New Year’s Eve, the deadline is extended to the following working day. If several different items have been ordered in a single order but are delivered separately, or if an item is delivered in several instalments, the time limit begins to run from the date you received the last item. Food products are not covered by the right of withdrawal and therefore cannot be returned. You may also lose your right of withdrawal by removing or damaging hang tags, labels and seals. If the item has been delivered sealed, you will lose your right of withdrawal if the seal is broken.

According to the Danish Consumer Ombudsman, the packaging of the item often represents significant value to the seller when the seller is unable to repackage the item and/or cannot sell the item as new without the original packaging. We must therefore require that the goods be returned in their original packaging.

Please note that custom-made furniture is not covered by the right of withdrawal. You cannot return any furniture that has been specially ordered for you. We do not hold stock of many of the items of furniture we offer in our online shop; these items are therefore made to order and produced upon request.

Standard Withdrawal Form

This form should only be completed and returned if you are exercising your right of withdrawal. You may also send the details below to us via *this form*.

To:
KasaSagi ApS
Byflou.com
Jyllandsvej 7
Denmark
Email: [email protected]

I hereby give notice that I wish to exercise my right of withdrawal in connection with my purchase agreement regarding the following goods/services: _____________________

Ordered on: _____________________
Received on: _____________________
Consumer’s name: _____________________
Consumer’s address: _____________________

You are welcome to try out the goods

As a consumer, you are welcome to try out the goods, just as you would in a physical shop. You may therefore handle the goods in a way that allows you to determine whether they meet your expectations. However, if you have started using the goods, you may only be refunded part of, or none of, the purchase price.

Treat the product with care before returning it

As a consumer, you are responsible for paying for any reduction in the value of an item. The value of the item is determined based on what we can obtain for it if we resell it. If you have used the item and removed any hang tags and labels, we can no longer sell it, which means the loss in value may be as much as 100 percent.

Returns

If you wish to cancel your purchase, the goods must be returned in their original packaging to:

KasaSagi ApS
Byflou.com
Jyllandsvej 7
Denmark

We do not accept parcels sent cash on delivery or parcels sent to pickup points. It is important that the parcel is properly packaged, as you are responsible for both the parcel and the goods until we have received them. Therefore, please keep the receipt from the courier and your Track & Trace number.

Return delivery costs

The return costs are paid by the customer. For parcels smaller than 120x60x60 cm, you can choose to use our prepaid return label. In that case, we will deduct the return delivery costs *[listed here](/en/returns)*. The price depends on the country from where you return the parcel. If your country is not listed, it means that we don't offer a prepaid return label for your country. You won't be charged for the return until we receive it at our warehouse and have processed it.

*[Here](/en/returns)*, you find an overview of all our return portals. To get your return label, please select your country and follow the instructions.

Please note that you pay per parcel that you send back.

For parcels exceeding the dimensions of 120x60x60 cm, our prepaid return label does not apply (furniture deliveries and parcels with an oversize surcharge). The cost of such a return varies significantly depending on your address and the parcel’s size and weight. However, the price should not exceed 400 EUR, and in most cases, the price will be significantly lower. If you need to return a furniture, please contact us.

Exchanges

If you wish to exchange an item for a different colour, size or similar, you must return the item to us. The amount will then, if possible, be refunded to the payment method used for the purchase. In the meantime, you can order the new size or item you wish to exchange for at Byflou.com.

Exchange of gifts

If you’ve been lucky enough to receive a gift purchased from Byflou.com and wish to return or exchange it, you can easily do so. You have 30 days to either exchange it for another item of the same value or receive a gift voucher that you can use at your convenience (within 5 years, however). To exchange your gift, you must be in possession of the original receipt.

If you find an item that is more expensive than the gift, you can pay the difference and have the new item sent to you instead. If you wish to exercise your right to exchange, you must complete the return form and include it in the parcel along with the returned item.

The item must be returned unused and in the same condition as when received, with an intact return note attached to the item. It is important to underline that items without a return note will under no circumstances be accepted or exchanged. Once we have received the item, we will contact you, or you can email our customer service to arrange a gift card, a voucher or an exchange.

Refunds

When we receive your return, we will inspect the items, and you will be refunded the amount you paid us at the time of purchase, provided that our conditions regarding the right of withdrawal and used goods are met. We will process the refund as soon as possible, usually within 14 days of receiving your return parcel. We reserve the right to withhold a refund until the item has been received or until we have received documentation confirming that the item has been returned. During busy periods, the processing of returns may take up to 30 days.

Where possible, the amount will always be refunded via the same payment method you used for the purchase.

PLEASE NOTE! You may lose all or part of the purchase price. This will happen if the value of the item has diminished because:

- The item has been used.
- The item has been damaged whilst in your care.
- The item has been handled in a manner other than that necessary to establish its nature, characteristics and functioning.
- The item’s original packaging is damaged or has been lost.
- The restrictions on the right of withdrawal have not been observed, regarding seals, product type, etc.

Claims and Warranty

You have a 24 months warranty, which means that you can either get a faulty product repaired, replaced, a refund or reduction in price, depending on the specific situation. The claim must of course be justified. The error or fault of the goods must not be caused by an inappropriate use of the product or other injurious behavior. This includes e.g. that the product has not been washed the right way according to the washing symbols listed in it.

When you receive your parcel, it is important that you check for any visible damage to the packaging. If there is any visible damage, the courier MUST note this down, so that there is no doubt as to whether the damage occurred after receipt, as this may otherwise affect the assessment of the complaint.

To make a complaint, you must first contact us via *this form*. We can often handle the complaint via email and photos. Once you have contacted us, you will receive further information about the complaints process.

If we ask you to return the item, it should be sent to:

KasaSagi ApS
Byflou.com
Jyllandsvej 7
Denmark

When returning the item, please describe the problem in as much detail as possible. Please feel free to use our return form. This is not a requirement, but it makes it easier for us to process your claim and minimises the processing time.

You should make a claim as soon as possible after discovering the fault. Under the Danish Sale of Goods Act, you must submit your complaint within a reasonable time after discovering the fault - we recommend that this be done within two months at the latest.

If the complaint is justified, we will, of course, refund reasonable shipping costs for the return. Otherwise, you will be responsible for all transport costs, including our delivery costs for returning the item. The price depends on your country and can be found *[here](/en/returns)*. We may also charge a fee of up to 8 EUR for inspecting the item. We want nothing more than satisfied customers and therefore urge you to contact us if you encounter any problems with the items you have purchased.

Always remember to send the item in secure packaging and ask for a receipt for the dispatch. You are personally responsible for the parcel/items until we have received them. You should therefore keep the postal receipt, including details of shipping costs and any Track & Trace number.

If there are faults with the items you have purchased, Byflou.com complies with all statutory guarantees and regulations.

Complaints or other legal enquiries

Purchases of goods on Byflou.com are governed by Danish law. Any disputes will be settled by the ordinary Danish courts.

The Danish Sale of Goods Act, the Danish Consumer Contracts Act and the Danish Consumer Protection Act, which safeguard your interests as a consumer and customer, naturally also apply when you shop with us.

If you have a complaint regarding your purchase, please contact us via *this form* or call . If we are unable to reach a solution together, you, as a consumer, may submit a complaint regarding a product you have purchased from us to the Danish Competition and Consumer Authority’s Centre for Complaint Resolution, Carl Jacobsens Vej 35, 2500 Valby, Denmark, at forbrug.dk.

If you are a consumer resident in an EU country other than Denmark, you can seek assistance from your local branch of the *European Consumer Centre*.

We reserve the right for errors and mistakes

Errors can always occur. These may include stock errors, printing errors or incorrect prices being quoted for the item. Therefore, we accept your purchase only once we have approved your payment and sent the goods to you. We therefore reserve the right to correct pricing errors, typographical errors and items that are out of stock. If an item you have ordered is out of stock, we will contact you immediately - and your payment will be cancelled.

Colours

The colours you see on the products at Byflou.com depend on the settings on your computer, tablet or smartphone. Therefore, we cannot guarantee that your screen will display the exact same colour as the product upon delivery. However, we strive to clearly and accurately depict the colour, cut and material for each product.

Privacy

Byflou.com takes responsibility for all personal data you provide to us. We use this information to assess, agree and fulfil the delivery, as well as to maintain the resulting customer relationship, collect outstanding payments, combat fraud and misuse, and to comply with statutory regulations.

Liability

Byflou.com accepts no liability for any loss or damage you may suffer, except in cases where the company’s liability insurance applies and provided that the insurer approves the payment. Apart from these cases, liability is generally limited to a maximum of the amount corresponding to the purchase price of the relevant goods. Byflou.com is never liable for consequential damages.

Force majeure

Byflou.com’s obligations shall cease as a result of force majeure. If the period of force majeure lasts for more than two months, both you and Byflou.com are entitled to terminate the contract, in which case there shall be no obligation to pay compensation to the party causing the damage. Force majeure includes, amongst other things, strikes, staff illness, transport disruptions and import/export bans, regardless of whether these occur within the company or amongst the company’s suppliers.

Copyright

All content on Byflou.com, including text, images, etc., is protected under copyright law. Copying or any other use of the content on Byflou.com may only take place with written permission. Unauthorised use of the content on Byflou.com will result in legal action.

Version: 01.05.2026

Cookies and Privacy Policy

Introduction

Personal data refers to any information that can be linked to you in any way. When you use our website, we collect and process certain types of information, as described in this Privacy Policy. This Privacy Policy is subject to change at any time, and the most recent version is always available on our website.

Publisher

The website is owned and published by:

KasaSagi ApS
Byflou.com
Jyllandsvej 7
Denmark

Company Reg No. DK46352785
Phone:

We are responsible for the processing of your personal data.

Security

We have taken technical and organizational measures to prevent your information from being accidentally or illegally deleted, published, lost, impaired, or disclosed to unauthorized persons, misused, or otherwise processed in violation of the law.

What information we collect

When you make a purchase

- Name
- Address
- Email address
- Phone number
- Order and payment information

When creating a customer account

- Login information
- Name
- Address
- Email address
- Phone number
- Date of birth
- Purchase history

When signing up for the newsletter

- Email address
- Purchase history and behavioral data (if consent is given)

When using the website

- IP address
- Device information
- Browser information
- Behavioral data (clicks, views, and interactions)

When applying for a job

If you submit a job application to us, we process the following information:

- Name and contact information (email, phone number, address)
- Resume
- Application
- Education and work experience
- Any references
- Other information you choose to share

Purpose and Legal Basis

Processing of purchases

Purpose: Order processing, delivery, and customer service.
Legal basis: GDPR Art. 6(1)(b) (contract fulfillment).

Accounting

Purpose: Storage of invoice and accounting information.
Legal basis: GDPR Art. 6(1)(c) (legal obligation).

Customer service and improvement of the online store

Purpose: Support, statistics, and optimization.
Legal basis: GDPR Art. 6(1)(f) (legitimate interest).

Processing of Job Applications

Purpose: To evaluate your application and conduct the recruitment process.
Legal basis: GDPR Article 6(1)(b) (processing prior to entering into an employment contract).

If we retain your application after the recruitment process has ended for future positions, this is done solely on the basis of your consent, cf. GDPR Art. 6(1)(a).

Marketing and personalized communication

Purpose: Newsletters, segmentation, automated flows, product recommendations, and targeted advertising.
Legal basis: GDPR Art. 6(1)(a) (consent).

You may withdraw your consent at any time.

Profiling and automated processing

If you have consented to marketing, we may use your purchases and your behavior on the website for segmentation and personalization of our communications.

No automated decisions with legal effect on you are made.

Use of Data Processors and Third-Party Providers

We use external providers and partners who process personal data on our behalf in connection with operations, payments, delivery, marketing, analytics, and security.

We use the following platforms, among others:

- Google (analysis, advertising, and tag management)
- Meta (advertising and conversion tracking)
- Cloudflare (hosting and security)

In addition, we use providers in the following areas:

- Payment solutions
- Logistics and shipping
- Hosting and technical operations
- Analytics and reporting

Depending on the specific solution, providers may act as data processors or as independent data controllers.

Data processing agreements have been entered into with relevant suppliers in accordance with Article 28 of the General Data Protection Regulation.

If personal data is transferred to countries outside the EU/EEA, this is done on a lawful basis for transfer, including the European Commission’s Standard Contractual Clauses and/or the EU-U.S. Data Privacy Framework, where applicable.

Further information regarding the use of advertising and conversion features, including Facebook Advanced Matching and Google Ads Enhanced Conversions, is provided in the section on Cookies in this Privacy Policy.

Retention Period

We retain personal data for the period permitted by law and delete it when it is no longer necessary for the purposes for which it was collected.

As a general rule, the following applies:

- Purchase and accounting information is retained for a minimum of 5 years in accordance with the Danish Bookkeeping Act. Information may be retained for longer if necessary to establish, assert, or defend legal claims.
- Information used for marketing purposes is retained as long as consent remains active and has not been withdrawn.
- Information associated with a customer account is retained as long as the account is active.

Your Rights

You have the right to:

- Access
- Rectification
- Deletion
- Restriction of processing
- Data portability
- Objection
- Withdrawal of consent

You can contact us at [email protected].

You have the right to file a complaint with the Danish Data Protection Agency, Datatilsynet, or the appropriate Data Protection Authority in your country.

Cookies

By accepting marketing cookies, you consent to our use of Facebook Advanced Matching and Google Ads Enhanced Conversions.

In this context, we may share hash-encrypted customer data, such as name, email address, telephone number and address, with Meta Platforms Ireland Ltd. and Google Ireland Ltd. for the purposes of:

- Improved conversion measurement
- Ad attribution
- Creation of custom audiences and lookalike audiences

The data is processed on the basis of your consent and may, in certain cases, be transferred to the USA on a lawful basis for such transfers. You may withdraw your consent at any time via our cookie settings.

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