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Serax

Serax is a contemporary design brand that redefines interior design and furniture through innovative collaborations with international designers and craftsmen. With roots in Belgium and a global outlook, Serax manages to combine aesthetics and function in all their collections.

Serax | Byflou.com | Byflou.com
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Exclusive Serax furniture for the modern home

Serax was founded in 1986 by brothers Serge and Axel Van Den Bossche, and the brand is currently led by Axel. It started as a small family business and is now a global player, collaborating with both established and up-and-coming designers. The brand's philosophy is based on the balance between aesthetics and functionality, with each product created to enrich daily life through its beauty and practicality. Serax is characterised by its unique collections of tableware, furniture, lighting and interiors, all reflecting a strong vision of bringing art and functionality together. Over the years, Serax has built a strong network of international collaborators, including recognised names such as Ann Demeulemeester, Paola Navone and Vincent Van Duysen. Their designs characterise Serax's collections and ensure the brand's ability to constantly innovate and deliver products of the highest quality.

Exclusive Serax furniture for the modern home | Byflou.com | Byflou.com

Unique lamps from Serax

Serax offers a wide range of products spanning tableware, glassware, furniture, lighting and interiors for both private homes and professional settings. Their most popular products include their iconic stoneware tableware and elegant glassware, which are loved by both home cooks and Michelin-starred restaurants worldwide. The products are characterised by their timeless design, combining simplicity with sophisticated aesthetics and uncompromising quality. Serax products have the ability to adapt to different interiors. Serax's design philosophy is deeply rooted in their desire to create objects that can enrich life's small and big moments. From the perfect coffee cup to a large dinner plate, each product is carefully crafted to become part of the user's daily routines and special occasions.

Unique lamps from Serax | Byflou.com | Byflou.com

Sustainability at Serax

Serax is dedicated to craftsmanship and sustainability, which is reflected in their production processes. The products are made in close collaboration with craftsmen and specialists all over the world, transforming traditional materials such as wood, metal, glass and ceramics into modern design objects. By working with skilled craftsmen, Serax manages to combine traditional techniques with innovative methods, ensuring high quality and unique products. Sustainability plays a central role in Serax's approach to design and production. The brand is committed to minimising its environmental impact by choosing materials and production methods that respect the planet's resources. Serax's focus on long-lasting products also means that their designs are not only trendy, but made to last for generations, minimising the need for frequent replacements and reducing waste.

Sustainability at Serax | Byflou.com | Byflou.com
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