Environment & Ethics

When you buy something, you want to be able to sell it again, and that's what we think about when we select our products. We know our customers and want to give them the best selection of styles and sizes. At the same time, we avoid supplementing our stock on main collections, as we want to maintain exclusivity and minimise our inventory. We always research a brand's ethical profile before adding them to our selection and with the growing demand for ethical fashion, it's a natural part of our purchasing strategy.

We believe that quality and price are linked, and we always emphasise quality over quantity. Longer-lasting clothes are inherently more responsible, as they reduce the need to buy new clothes frequently. We want to put an end to the buy-and-throw-out culture and instead focus on timeless styles that are fashionable for several seasons, as well as good basic styles that can be a permanent part of the wardrobe all year round. This way, you can create a smaller wardrobe that is still highly functional and versatile.

To prolong the life of our products, we encourage our customers to give their clothes and jewellery the best possible care. We offer guides and tutorials on how to best care for your products. Laundry requires large amounts of water and frequent washing is rarely necessary. That's why we sell alternative ways to care for your clothes, such as steam and scent. This way you can both extend the life of the product and reduce the negative impact on the environment.

DHL is one of the leading players in shipping and logistics, and they actively take responsibility for their impact on the environment. By offering climate-compensated parcels and green logistics solutions, they help reduce CO2 emissions from their operations. This includes the use of renewable energy in their means of transport, such as cars, trucks, planes and ships, as well as using responsible transport solutions for final delivery with electric vehicles or bicycles.

Bring has reached an important milestone in their green transition by now delivering CO2-free to a million Danes. With the addition of more electric cars to cities such as Fredericia, Vejle and Kolding, Bring is expanding their environmentally friendly delivery service, which already included the capital region and other larger areas. This initiative is part of the company's wider goal to become completely fossil-free in Denmark by 2025.

We make a virtue of optimizing our packaging to minimize our impact on the environment. When we pack your purchase, we use the smallest possible box to avoid wasting space, and we keep an eye on the right balance between necessary filling in the packages and the fragility of the product. We prioritize the use of original packaging from the suppliers and at the same time our cardboard boxes are made from 95% recycled material and our mail order bags are made from 80% recycled plastic.

We believe in recycling all waste materials, which is why we shred our own leftover cardboard into functional packaging filler. This has significantly reduced our use of 1st generation fillings after the implementation of recycled fillings. The packaging filler is thicker than similar plastic fillers, but at the same time is gentle on the surface of the products. In one year, we have reduced our use of all fillings by almost 50% through optimisation of packaging and pack sizes.

We have implemented the use of paper tape instead of plastic tape. Paper tape is much more efficient and durable compared to plastic tape, which has significantly reduced our use of tape. At the same time, it makes it easier for our customers to sort and recycle their packaging, as the paper tape can be sorted together with the cardboard and paper packaging.

We believe in alternative transport solutions that can reduce our impact on the environment. That's why we have a carpooling scheme for colleagues who live further away from the workplace. We encourage our employees to use public transport or more responsible choices such as travelling by train, bike or walking to work. We have also invested in electric cars for professional use and have set up charging stations to ensure that our employees' electrical cars are always fuelled with green energy.

We are not in favour of throwing away products that are in good working order, which is why we have a programme where employees have the opportunity to buy returned products so that they are not simply thrown away. We also organise warehouse sales for customers, where we sell off returned og lightly damaged products that are still functional and beautiful at a small fraction of the price. This way, we can avoid wasting resources and at the same time give our customers the opportunity to buy quality products at even more affordable prices.