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Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
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  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
New Season, New Trends

Explore fashion news and trends for spring and summer 2025

New season

Boheme Chic

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AY Studios

From weekday to weekend

Explore AY Studios
AY Studios - Weekend bag - AY Weekend Bag - Army Green
AY Studios
AY Weekend Bag
£153.83
AY Studios - Backpack - AY Backpack - Black
AY Studios
AY Backpack
£119.62
AY Studios - Computer Sleeve - AY Computer Bag - Navy Blue
AY Studios
AY Computer Bag
£74.01
AY Studios - Toilet bag - AY Wash Bag - Army Green
AY Studios
AY Wash Bag
£45.67
AY Studios - Weekend bag - AY Weekend Bag - Black
AY Studios
AY Weekend Bag
£153.83
AY Studios
AY Backpack
£119.62
20% Off Jewellery

Selected designs

Shop 20% off
Ragbag Studio - Earring - Odette Earring - Silver
Ragbag Studio
Odette Earring
£36.54 £45.50
Ragbag Studio - Necklace - Oda Floating Necklace - Silver
Ragbag Studio
Oda Floating Necklace
£64.01 £79.71
Ragbag Studio - Earring - Oda Mini Hoop - 18K Gold Plating
Ragbag Studio
Oda Mini Hoop
£36.54 £45.50
Stine A - Necklace - Love Drop Necklace - Burgundy
Stine A
Love Drop Necklace
£57.59 £71.72
Maria Black - Earring - Marco Huggie - Silver
Maria Black
Marco Huggie
£13.64 £16.99
Pure By Nat - Ring - Idun Coil Ring - G/P w. Zircon
Pure By Nat
Idun Coil Ring
£27.38 £34.09
 

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  • Maanesten - Earring - June Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earring - June Earrings
    £35.00
    • Width: 8,5 mm
    In stock for quick delivery
  • Maanesten - Earrings - Emerie Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Emerie Earrings
    £80.00
    • Length: 47 mm Width: 12 mm
    In stock for quick delivery
  • Maanesten - Earrings - Indie Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Indie Earrings
    £95.00
    • Hoop diameter: 21mm Length: 62 mm Width: 5 mm
    In stock for quick delivery
  • Maanesten - Ring - Sonja Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Sonja Ring
    £58.00
    • 51
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    • 57
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  • Maanesten - Ring - Sunna Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Sunna Ring
    £80.00
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Jane Kønig - Earring - Ringlet Earring Gold - Silver - Right Ear
    Jane Kønig
    Earring - Ringlet Earring Gold
    £47.66 £80.01
    41%
    • 7,8 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Ringlet Earring Gold - Silver - Left Ear
    Jane Kønig
    Earring - Ringlet Earring Gold
    £47.66 £80.01
    41%
    • 7,8 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Small Bead Creol - Gold
    Jane Kønig
    Earring - Small Bead Creol
    £28.97 £48.64
    41%
    • Ø: 26 mm
    In stock for quick delivery
  • Jane Kønig - Earring - Small Bead Creol - Silver
    Jane Kønig
    Earring - Small Bead Creol
    £25.57 £42.92
    41%
    • Ø: 26 mm
    In stock for quick delivery
  • Jane Kønig - Ring - Row Pearl Ring - Gold
    Jane Kønig
    Ring - Row Pearl Ring
    £44.25 £74.28
    41%
    • 50
    • 52
    • 54
    • 56
    In stock for quick delivery
  • Jane Kønig - Ring - Small Wavy Ring - Silver
    Jane Kønig
    Ring - Small Wavy Ring
    £40.84 £68.56
    41%
    • 52
    • 54
    • 56
    In stock for quick delivery
  • Jane Kønig - Earring - Drippy Earstud - Gold
    Jane Kønig
    Earring - Drippy Earstud
    £34.34
    • Onesize
    In stock for quick delivery
  • Jane Kønig - Earring - Drippy Earstud - Silver
    Jane Kønig
    Earring - Drippy Earstud
    £31.48
    • Onesize
    In stock for quick delivery
  • Jane Kønig - Earring - Row Pearl Twist - Gold
    Jane Kønig
    Earring - Row Pearl Twist
    £28.97 £48.64
    41%
    • 1,2 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Atomic Drop Stud - Gold
    Jane Kønig
    Earring - Atomic Drop Stud
    £40.84 £68.56
    41%
    • 2,5 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Atomic Drop Stud - Silver
    Jane Kønig
    Earring - Atomic Drop Stud
    £34.02 £57.11
    41%
    • 2,5 cm
    In stock for quick delivery
  • Jane Kønig
    Earring - Atomic Stud w. Pearl Pendant
    £34.02 £57.11
    41%
    • 1,7 cm
    In stock for quick delivery
  • Jane Kønig
    Earring - Atomic Stud w. Pearl Pendant
    £34.02 £57.11
    41%
    • 1,7 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Atomic Stud w. Pearl Pendant - Left - Silver
    Jane Kønig
    Earring - Atomic Stud w. Pearl Pendant
    £27.20 £45.67
    41%
    • 1,7 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Atomic Stud w. Pearl Pendant - Right - Silver
    Jane Kønig
    Earring - Atomic Stud w. Pearl Pendant
    £27.20 £45.67
    41%
    • 1,7 cm
    In stock for quick delivery
  • Jane Kønig - Earring - Big Atomic Drop Stud - Gold
    Jane Kønig
    Earring - Big Atomic Drop Stud
    £61.30 £102.90
    41%
    • 6,5 cm
    In stock for quick delivery
  • Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Black
    Selected Femme
    Top - SLFAnna U-neck Tank Top NOOS
    £22.78
    • XS
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    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Snow White
    Selected Femme
    Top - SLFAnna U-neck Tank Top NOOS
    £22.78
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Oatmeal Melange
    Selected Femme
    Top - SLFAnna U-neck Tank Top NOOS
    £22.78
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Light Grey Melange
    Selected Femme
    Top - SLFAnna U-neck Tank Top NOOS
    £22.78
    • XS
    • S
    • M
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    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Vetiver
    Selected Femme
    Top - SLFAnna U-neck Tank Top NOOS
    £22.78
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Sweatshirt - SLFElise LS O-neck Wide Striped Sweat - Birch/Black Stripes
    Selected Femme
    Sweatshirt - SLFElise LS O-neck Wide Striped Sweat
    £28.35 £57.11
    51%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
  • Anine Bing - T-shirt - Avi Tee - Washed Charcoal
    Anine Bing
    T-shirt - Avi Tee
    £102.90
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Sweatshirt - Tyler - Oatmeal
    Anine Bing
    Sweatshirt - Tyler
    £188.74
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Anine Bing - Sweatshirt - Miles Sweatshirt - Vintage Black
    Anine Bing
    Sweatshirt - Miles Sweatshirt
    £171.57
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  •
    Anine Bing
    T-shirt - Lili Tee Letterman
    £120.07
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Anine Bing - Dress - Julia Dress - Black & Brown Leopard
    Anine Bing
    Dress - Julia Dress
    £426.81
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Jacket - Amber Jacket - Blue Tweed
    Anine Bing
    Jacket - Amber Jacket
    £426.81
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Anine Bing - Dress - Alessia Tank Midi Dress - Cream & Black Stripe
    Anine Bing
    Dress - Alessia Tank Midi Dress
    £217.36
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Dress - MMPitti Nalin Dress - Mid Blue
    Mos Mosh
    Dress - MMPitti Nalin Dress
    £179.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Top - MMDaima Brodie Top - Black
    Mos Mosh
    Top - MMDaima Brodie Top
    £129.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Blouse - MMTazzin Caza Blouse - White
    Mos Mosh
    Blouse - MMTazzin Caza Blouse
    £139.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Mos Mosh - Skirt - MMZorai Brodie Skirt - Black
    Mos Mosh
    Skirt - MMZorai Brodie Skirt
    £179.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Jeans - MMAymen Wosta Jeans - Light Blue
    Mos Mosh
    Jeans - MMAymen Wosta Jeans
    £139.00
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    In stock for quick delivery
    • Organic Cotton
  • Mos Mosh - T-shirt - MMNadine O-SS Deco Tee - Celadon Tint
    Mos Mosh
    T-shirt - MMNadine O-SS Deco Tee
    £79.00
    • XS
    • S
    • M
    • L
    • XL
  • Mos Mosh - T-shirt - MMNadine O-SS Deco Tee - Powder Pink
    Mos Mosh
    T-shirt - MMNadine O-SS Deco Tee
    £79.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - T-shirt - MMSheng Tee - Ecru
    Mos Mosh
    T-shirt - MMSheng Tee
    £65.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Pants - MMNaomi Treasure Pant Capri - Black
    Mos Mosh
    Pants - MMNaomi Treasure Pant Capri
    £129.00
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
  • Mos Mosh - Shirt - MMLowana Friz Stripe Blouse - Regatta
    Mos Mosh
    Shirt - MMLowana Friz Stripe Blouse
    £119.00
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
  • Mos Mosh - Shirt - MMMerla Deco Shirt - Light Blue
    Mos Mosh
    Shirt - MMMerla Deco Shirt
    £139.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Shorts - MMBati Denim Shorts - Blue
    Mos Mosh
    Shorts - MMBati Denim Shorts
    £99.00
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
  • Mos Mosh - Shorts - MMBati Denim Shorts - Dark Grey
    Mos Mosh
    Shorts - MMBati Denim Shorts
    £99.00
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
  • Mos Mosh - Shorts - MMLeyana Miley Long Shorts - Black
    Mos Mosh
    Shorts - MMLeyana Miley Long Shorts
    £99.00
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Mos Mosh - Blouse - MMTea Vito Blouse - Black
    Mos Mosh
    Blouse - MMTea Vito Blouse
    £119.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh
    Dress - MMSazha Mix Dress
    £179.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Raye Belt - Black
    Plissé Copenhagen
    Belt - Raye Belt
    £57.11
    • L: 105 cm
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Raye Belt - Dark Brown
    Plissé Copenhagen
    Belt - Raye Belt
    £57.11
    • L: 105 cm
    In stock for quick delivery
  • Plissé Copenhagen - Waist bag - Krissah Double Buckle Belt - Black
    Plissé Copenhagen
    Waist bag - Krissah Double Buckle Belt
    £68.56
    • L: 105 cm
    In stock for quick delivery
  • Plissé Copenhagen - Necklace - Tula Necklace - Rust
    Plissé Copenhagen
    Necklace - Tula Necklace
    £54.46 £68.56
    21%
    • 40 cm + 5 cm
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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