WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

Get inspired

Fashion News

Seasonal Styles

Rotate News

Small details

Jewellery

Season favorites

Footwear
Pre Spring

Styles for a new season

Find inspiration
DICO - Boots - Ann Boots - Light Tan (Escovado Leather)
DICO
Ann Boots
£273.37
Aiayu - Dress - Enola Dress - Dried Herb
Aiayu
Enola Dress
£208.95
Aiayu - Jacket - Cleo Denim Jacket - Clear Blue
Aiayu
Cleo Denim Jacket
£266.74
Aiayu - Jeans - Carlo Midwaist Wide Jeans - Clear Blue
Aiayu
Carlo Midwaist Wide Jeans
£208.63
IVY Copenhagen
IVY-Mia Jeans PFD
£116.83
Cala Jade - Crossbody bag - Misu Mini - Nutmeg
Cala Jade
Misu Mini
£350.73
Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
£256.55
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
£352.91
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
£390.71
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
£297.38
Ganni - Beanie - Structured Rib Beanie - Chocolate Plum
Ganni
Structured Rib Beanie
£86.89
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
£93.22
Sneakers News

New favorites for the season

Explore sneakers
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
£100
New Balance - Sneakers - U740BO2 - Black/Black Cement
New Balance
U740BO2
£100
New Balance
M1000EGR
£157.03
New Balance - Sneakers - U7402EL - Medusa green
New Balance
U7402EL
£110.47
New Balance - Sneakers - U190652H - Light silver metallic
New Balance
U190652H
£145.39
Asics - Turntable stand - GEL-Cumulus 16 - Carrier Grey / Pure Silver
Asics
GEL-Cumulus 16
£144.11
 

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  • Anine Bing - Knit - Sydney Crew Sweater - Marled White/Black
    Anine Bing
    Knit - Sydney Crew Sweater
    £422.98
    • XS
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  • Anine Bing - T-shirt - Avi Tee - Black & Brown Leopard
    Anine Bing
    T-shirt - Avi Tee
    £104.29
    • XS
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  • Anine Bing - Jeans - Fritz Jeans - Baltic Blue
    Anine Bing
    Jeans - Fritz Jeans
    £214.48
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  • Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
    Anine Bing
    Jeans - Kate Jeans
    £214.33
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    • Essentials
  • Anine Bing - Sweatshirt - Harvey - Dark Washed Black
    Anine Bing
    Sweatshirt - Harvey
    £191.15
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  • Anine Bing - Sweatshirt - Miles Sweatshirt - Vintage Black
    Anine Bing
    Sweatshirt - Miles Sweatshirt
    £175.13
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    • Organic Cotton
  • Anine Bing - Sweatshirt - Miles Sweatshirt - Washed Black
    Anine Bing
    Sweatshirt - Miles Sweatshirt
    £173.89
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  • Anine Bing - Sweatshirt - Miles Sweatshirt - Chenille Signature Black
    Anine Bing
    Sweatshirt - Miles Sweatshirt
    £175.13
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  • Mos Mosh - Jeans - MMSoey Shimmer Jeans - Black
    Mos Mosh
    Jeans - MMSoey Shimmer Jeans
    £97.3   £139
    Sale 30%
    • 26'
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    In stock for quick delivery
    • Sale 30%
  • ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
    ROTATE by Birger Christensen
    Top - Basic Tank Top
    £55.74   £69.68
    Sale 20%
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    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
    ROTATE by Birger Christensen
    Shirt - Flower Oversized Shirt
    £176.71   £220.89
    Sale 20%
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    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Molé
    ROTATE by Birger Christensen
    Shirt - Flower Oversized Shirt
    £176.71   £220.89
    Sale 20%
    • 32
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    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
    ROTATE by Birger Christensen
    Top - Flared Denim Top
    £177.66   £221.83
    Sale 20%
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    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Polo - Jersey Polo Shirt - Orchid Ice Comb
    ROTATE by Birger Christensen
    Polo - Jersey Polo Shirt
    £74.75   £93.34
    Sale 20%
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    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  •
    ROTATE by Birger Christensen
    Polo - Pique Longsleeve Polo
    £117.25
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    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Leather Jacket - Flared Leather Jacket - Molé
    ROTATE by Birger Christensen
    Leather Jacket - Flared Leather Jacket
    £355.43   £443.78
    Sale 20%
    • 34
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    • Sale 20%
  • ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
    ROTATE by Birger Christensen
    Jeans - Flared Highwaisted Jeans
    £168.31   £210.15
    Sale 20%
    • 25
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    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
    ROTATE by Birger Christensen
    Jeans - Twisted Lacing Jeans
    £205.74   £256.88
    Sale 20%
    • 25
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    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
    ROTATE by Birger Christensen
    Skirt - Flower Maxi Skirt
    £233.8   £291.92
    Sale 20%
    • 34
    • 36
    • 38
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    • 42
    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • Anine Bing - Belt - Nicola Belt - Leopard
    Anine Bing
    Belt - Nicola Belt
    £156.48
    • XS/S
    • M/L
    In stock for quick delivery
  • Anine Bing
    Belt - Monogram Belt
    £173.89
    • XS/S
    • M/L
  • Anine Bing - Belt - Monogram Belt - Cognac Brown
    Anine Bing
    Belt - Monogram Belt
    £173.89
    • XS/S
    • M/L
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Lou Shoulder Bag - Black
    Anine Bing
    Shoulder bag - Lou Shoulder Bag
    £521.91
    • Onesize
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Lou Shoulder Bag - Cognac Brown
    Anine Bing
    Shoulder bag - Lou Shoulder Bag
    £432.59
    • Onesize
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Kate Hobo Bag - Dark Brown Suede
    Anine Bing
    Shoulder bag - Kate Hobo Bag
    £428.78
    • Onesize
    In stock for quick delivery
  • Anine Bing - Handbag - Mini Elly Bag - Leopard
    Anine Bing
    Handbag - Mini Elly Bag
    £324.45
    • Onesize
    In stock for quick delivery
  • Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
    Ganni
    Blazer - Flock Check Suiting Blazer
    £390.71
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
    Ganni
    Pants - Flock Check Suiting Pants
    £297.38
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Samsøe Samsøe - Pants - SARoko Trousers - DARK GREY MEL.
    Samsøe Samsøe
    Pants - SARoko Trousers
    £98.15   £140.06
    Sale 30%
    • XS
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    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Samsøe Samsøe - Pants - SALot Trousers - Fossil
    Samsøe Samsøe
    Pants - SALot Trousers
    £98.15   £140.06
    Sale 30%
    • XS
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    • M
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    • XL
    In stock for quick delivery
    • Sale 30%
    • Organic Cotton
  • Samsøe Samsøe - Pants - SALoto Trousers - BLACK COFFEE
    Samsøe Samsøe
    Pants - SALoto Trousers
    £81.78   £116.7
    Sale 30%
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    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Samsøe Samsøe - Top - SAClo Top - BLACK COFFEE
    Samsøe Samsøe
    Top - SAClo Top
    £69.5   £99.18
    Sale 30%
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    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Samsøe Samsøe - Knit - SALula Jacket - DARK GREY
    Samsøe Samsøe
    Jacket - SALula Jacket
    £106.34   £151.74
    Sale 30%
    • XXS
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    In stock for quick delivery
    • Sale 30%
  • Samsøe Samsøe - Dress - SATatiana Dress - BLACK
    Samsøe Samsøe
    Dress - SATatiana Dress
    £98.15   £140.06
    Sale 30%
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    • S
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    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Top - MMRelena Imanja Knit Tank Top - Bracken
    Mos Mosh
    Top - MMRelena Imanja Knit Tank Top
    £52.5   £75
    Sale 30%
    • XS
    • S
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    • XL
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Vest - MMRuna Chez Vest - Bracken
    Mos Mosh
    Vest - MMRuna Chez Vest
    £118.3   £169
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Knit - MMThora O-neck Frill Knit - Rhythmic Red
    Mos Mosh
    Knit - MMThora O-neck Frill Knit
    £97.3   £139
    Sale 30%
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Jeans - MMDara Nippon Jeans - Dark Blue
    Mos Mosh
    Jeans - MMDara Nippon Jeans
    £104.3   £149
    Sale 30%
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Pants - MMEvie Bellevue Pant - Black
    Mos Mosh
    Pants - MMEvie Bellevue Pant
    £97.3   £139
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Mos Mosh - Blouse - MMPie Bellevue Blouse - Black
    Mos Mosh
    Blouse - MMPie Bellevue Blouse
    £69.3   £99
    Sale 30%
    • 34
    • 36
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    • 44
    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Mos Mosh - Blazer - MMBelize Bouce Blazer - Black
    Mos Mosh
    Blazer - MMBelize Bouce Blazer
    £160.3   £229
    Sale 30%
    • 34
    • 36
    • 38
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    • 44
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Dress - MMRaya Monogram Dress - Black
    Mos Mosh
    Dress - MMRaya Monogram Dress
    £118.3   £169
    Sale 30%
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    • XL
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - T-shirt - MMElaine O-LS Seamless Tee - Rhythmic Red
    Mos Mosh
    T-shirt - MMElaine O-LS Seamless Tee
    £36.53   £52.19
    Sale 30%
    • S/M
    • M/L
    In stock for quick delivery
    • Sale 30%
  • Baum und Pferdgarten - Top - Joly - Black
    Baum und Pferdgarten
    Top - Joly
    £46.62
    • XS
    • S
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    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Baum und Pferdgarten - Top - Joly - Bright White
    Baum und Pferdgarten
    Top - Joly
    £46.62
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Modström - Blazer - Gale Blazer - Midnight Blue
    Modström
    Blazer - Gale Blazer
    £139.53
    • XS
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    • XL
    In stock for quick delivery
    • Essentials
  • Modström - Blazer - Gale Blazer - Black
    Modström
    Blazer - Gale Blazer
    £139.53
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    • XL
    In stock for quick delivery
    • Essentials
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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