WINTER SALE - Up to 70% off fashion, home & kids
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
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Season news

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
£220.45
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
£69.54
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
£290.1
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
£220.45
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
£255.27
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
£208.69
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Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
£371.35
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
£174.01
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
£214.64
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
£162.61
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
£162.36
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
£539.67
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
£61 £77.48
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
£162.4
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
£32.31
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
£113.91
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
£40.77
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
£46.62
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
£75.82
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
£69.54
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
£17.3
 

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  • Dear Denier - Tights - Erika 80 Denier - Black
    Dear Denier
    Tights - Erika 80 Denier
    £19.19   £25.42
    Sale 25%
    • S/M
    • M/L
    • L/XL
    • XXL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Classic Clothing Care - - Antistat Spray - Classic
    Classic Clothing Care
    Soap - Antistat Spray
    £13.44
    • 225 ml
    In stock for quick delivery
  • LULU Copenhagen - Earring - Bouquet Plate Earring - Gold plated
    LULU Copenhagen
    Earring - Bouquet Plate Earring
    £29.21
    • Onesize
    Expected on stock: January 30, 2026
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Gold plated
    LULU Copenhagen
    Earring - Stiletto Earring
    £20.45
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Silver plated
    LULU Copenhagen
    Earring - Stiletto Earring
    £20.45
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Gold plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    £23.37
    • 8 mm x 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Silver plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    £23.37
    • 8 mm x 4 mm
    In stock for quick delivery
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Black
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    £92.63
    • H: 29 x D: 27 x W: 60 cm
    In stock for quick delivery
    • Essentials
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Beige
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    £92.63
    • H: 29 x D: 27 x W: 60 cm
    Expected on stock: February 6, 2026
    • Essentials
  • Dear Denier - Tights - Erika 30 Denier - Black
    Dear Denier
    Tights - Erika 30 Denier
    £17.44   £23.25
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 15 Denier - Light Nude
    Dear Denier
    Tights - Erika 15 Denier
    £17.44   £23.25
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 15 Denier - Black
    Dear Denier
    Tights - Erika 15 Denier
    £17.44   £23.25
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 50 Denier - Black
    Dear Denier
    Tights - Erika 50 Denier
    £18.32   £24.26
    Sale 25%
    • S/M
    • M/L
    • L/XL
    • XXL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • A. Kjærbede - Sunglasses - Frida - Black
    A. Kjærbede
    Sunglasses - Frida
    £11.66   £23.25
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • A. Kjærbede - Sunglasses - Frida - Chocolate
    A. Kjærbede
    Sunglasses - Frida
    £11.66   £23.25
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • A. Kjærbede - Sunglasses - Frida - Smoke Transparent
    A. Kjærbede
    Sunglasses - Frida
    £11.66   £23.25
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • A. Kjærbede - Sunglasses - Hello - Gun Metal
    A. Kjærbede
    Sunglasses - Hello
    £11.62   £23.23
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • New Balance - Sneakers - URC42BC - Marmalade/Black
    New Balance
    Sneakers - URC42BC
    £37.47   £93.35
    Sale 60%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43
    In stock for quick delivery
    • Sale 60%
  • Baum und Pferdgarten - Shirt - Mejra - Haute Red Stripe
    Baum und Pferdgarten
    Shirt - Mejra
    £60.92   £151.76
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Baum und Pferdgarten - Shorts - Natie - Haute Red Stripe
    Baum und Pferdgarten
    Shorts - Natie
    £46.85   £116.71
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • H2OFagerholt - Jacket - Moon Jacket - Sand
    H2OFagerholt
    Jacket - Moon Jacket
    £120.28   £397.11
    Sale 70%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 70%
  • IVY Copenhagen - Pants - IVY-Alice Wide Pant Color - Black
    IVY Copenhagen
    Pants - IVY-Alice Wide Pant
    £46.38   £115.94
    Sale 60%
    • 24/32
    • 25/32
    • 26/32
    • 27/32
    • 28/32
    • 29/32
    • 30/32
    • 31/32
    • 32/32
    • 33/32
    In stock for quick delivery
    • Sale 60%
    • Essentials
  • Baum und Pferdgarten - Top - Mekira - Leopard Vintage Blue
    Baum und Pferdgarten
    Top - Mekira
    £46.85   £116.71
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Stine Goya - Dress - Pullover Long Sleeve Midi Dress - Blue SG Logo
    Stine Goya
    Dress - Pullover Long Sleeve Midi Dress
    £86.72   £216.02
    Sale 60%
    • XS/S
    • M/L
    • XL/XXL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine Goya - Dress - Three-quarter Sleeve Midi Dress - Pink/Black
    Stine Goya
    Dress - Three-quarter Sleeve Midi Dress
    £67.96   £169.29
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine Goya - Pants - Elasticated Waistband Pants - Pink/Black
    Stine Goya
    Pants - Elasticated Waistband Pants
    £44.34   £110.86
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine Goya - Blouse - Balloon Sleeve Tie Top - Pink Nectar
    Stine Goya
    Blouse - Balloon Sleeve Tie Top
    £77.34   £192.65
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  • Stine Goya - Dress - Long Sleeve Wrap Tie Dress - Pink Nectar
    Stine Goya
    Dress - Long Sleeve Wrap Tie Dress
    £86.72   £216.02
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  • Stine Goya - Pants - Loose Pants w. Tie - Pink Nectar
    Stine Goya
    Pants - Loose Pants w. Tie
    £56.23   £140.08
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  • Maria Black - Earring - Splash Hoop Small - Silver
    Maria Black
    Earring - Splash Hoop Small
    £76.55   £127.53
    Sale 40%
    • Left
    • Right
    In stock for quick delivery
    • Sale 40%
  • Maria Black - Earring - Splash Hoop Small - Gold plated
    Maria Black
    Earring - Splash Hoop Small
    £90.47   £150.74
    Sale 40%
    • Left
    • Right
    In stock for quick delivery
    • Sale 40%
  • Maria Black - Earring - Dolphin Earring Small - Silver
    Maria Black
    Earring - Dolphin Earring Small
    £41.72   £69.51
    Sale 40%
    • Onesize
    In stock for quick delivery
    • Sale 40%
  • Plissé Copenhagen - Belt - Elea Belt - Dark brown
    Plissé Copenhagen
    Belt - Elea Belt
    £69.98
    • Onesize
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Elea Belt - Dark brown
    Plissé Copenhagen
    Belt - Elea Belt
    £69.98
    • Onesize
    In stock for quick delivery
  • LALA Berlin - Shorts - Knit Shorts Kami - Grey
    LALA Berlin
    Shorts - Knit Shorts Kami
    £51.54   £128.4
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Shirt - SLFTatiana LS Embr Shirt - Brigth White
    Selected Femme
    Shirt - SLFTatiana LS Embr Shirt
    £23.32   £58.3
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Selected Femme - Dress - SLFHarper Short Denim Dress - Black
    Selected Femme
    Dress - SLFHarper Short Denim Dress
    £46.85   £116.71
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
  • Asics - Shoe tray - GEL-Kinetic Fluent - Glacier Grey/Steel Grey
    Asics
    Sneakers - GEL-Kinetic Fluent
    £93.74   £186.81
    Sale 50%
    • 36
    • 37
    • 37,5
    • 38
    • 39
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43,5
    • 44
    • 44,5
    • 45
    • 46
    In stock for quick delivery
    • Sale 50%
  • Mos Mosh - Jacket - MMEfe Clay Jacket - Clay
    Mos Mosh
    Jacket - MMEfe Clay Jacket
    £60.92   £151.76
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Mads Nørgaard - Dress - Fancy Jersey Melanie Dress - Aop Rose/Fiery Red
    Mads Nørgaard
    Dress - Fancy Jersey Melanie Dress
    £51.54   £128.4
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  • New Balance - Sneakers - BB100CNV - White/Vintage Indigo
    New Balance
    Sneakers - BB100CNV
    £34.03   £84
    Sale 60%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43
    In stock for quick delivery
    • Sale 60%
  • New Balance - Sneakers - BB100CRD - White/Team Red
    New Balance
    Sneakers - BB100CRD
    £34.03   £84
    Sale 60%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43
    In stock for quick delivery
    • Sale 60%
  • NAILBERRY - Nail Polish - Miracle Corrector Pen - Corrector Pen
    NAILBERRY
    Nail Polish - Miracle Corrector Pen
    £16.36
    • 4,5 ml
    In stock for quick delivery
  • NAILBERRY - Oil - Little Treasure Cuticle Oil - Cuticle Oil
    NAILBERRY
    Nail Polish - Little Treasure Cuticle Oil
    £21.61
    • 11 ml
    In stock for quick delivery
  • Pernille Corydon - Earring - Wild Poppy Hoop - Recycled silver
    Pernille Corydon
    Earring - Wild Poppy Hoop
    £17.53   £34.93
    Sale 50%
    • 10 mm
    In stock for quick delivery
    • Sale 50%
  • Selected Femme - Blouse - SLFAnna LS Crew Neck Tee Multistripe - Light Grey Melange Stripes
    Selected Femme
    Blouse - SLFAnna LS Crew Neck Tee Multistripe
    £13.97   £34.72
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Pernille Corydon - Earring - Starlight Earstick - Silver
    Pernille Corydon
    Earring - Starlight Earstick
    £14.6   £29.09
    Sale 50%
    • 12 mm
    In stock for quick delivery
    • Sale 50%
  • Pernille Corydon - Earring - Dancing Wave Hoop - Silver
    Pernille Corydon
    Earring - Dancing Wave Hoop
    £16.12   £32.13
    Sale 50%
    • Small / 18 mm
    • Large / 20 mm
    In stock for quick delivery
    • Sale 50%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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