WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Discover this season's fashion news

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Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

This season's styles

Fashion News

Reduced prices

Fashion Sale

Selected styles

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Season favorites

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
€254.15
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
€80.16
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
€334.44
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
€254.15
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
€294.29
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
€240.76
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
€58 €89.62
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
€187.23
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
€34.71
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
€130.54
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
€46.73
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
€53.42
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
€86.89
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
€90
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
€25
 

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  • Skall Studio - Blazer - Rosa blazer - Brown/Ecru
    Skall Studio
    Blazer - Rosa blazer
    €562.18
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
  • Skall Studio - Shirt - Hannah shirt - Black/White dot
    Skall Studio
    Shirt - Hannah shirt
    €173.92
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • GOTS
  • Skall Studio - Blouse - Lulu blouse - Black
    Skall Studio
    Blouse - Lulu blouse
    €254.25
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • GOTS
  • Asics - Sneakers - GEL-Quantum 360 I - Smoke Grey/Obsidian Grey
    Asics
    Sneakers - GEL-Quantum 360 I
    €100.37   €200.74
    Sale 50%
    • 36
    • 37
    • 37,5
    • 38
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    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43,5
    • 44
    • 44,5
    • 45
    • 46
    In stock for quick delivery
    • Sale 50%
  • Selected Femme - Carbonation machine - SLFJolly LS Wrap Top B - Gardenia
    Selected Femme
    Shirt - SLFJolly LS Wrap Top B
    €65.53   €93.61
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • Selected Femme - Shirt - SLFIris Relaxed LS Shirt B - Angora
    Selected Femme
    Shirt - SLFIris Relaxed LS Shirt B
    €65.53   €93.61
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • Selected Femme - Top - SLFRia 2/4 SS Top - Black
    Selected Femme
    Top - SLFRia 2/4 SS Top
    €37.4   €53.43
    Sale 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
  • Angulus - Ankle Boots - Chelsea Boot - Black/Black
    Angulus
    Ankle Boots - Chelsea Boot
    €160.51   €200.7
    Sale 21%
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 21%
  • Angulus - Boots - Longshaftet Boot With Quilt Detail And Zipper - Brown/Dark Brown
    Angulus
    Boots - Longshaftet Boot With Quilt Detail And Zipper
    €128.5   €321.26
    Sale 60%
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
    • Sale 60%
  • Angulus - Boots - 7694-101 - Cognac
    Angulus
    Boots - 70s Inspired Long Shafted Leather Boot
    €224.76   €281.03
    Sale 21%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 21%
    • Essentials
  • Anine Bing - Jacket - Camden Jacket - Black & Grey Check
    Anine Bing
    Jacket - Camden Jacket
    €500
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - Shirt - Ruby Shirt - White/Black
    Anine Bing
    Shirt - Ruby Shirt
    €347.97
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing
    Shirt - Paxton Shirt
    €300
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - Top - Amelie Camisole - White/Black
    Anine Bing
    Top - Amelie Camisole
    €200.69
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - T-shirt - Cohen Tee - Grey Leopard
    Anine Bing
    T-shirt - Cohen Tee
    €120.4
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Anine Bing - T-shirt - Cohen Tee - Washed Black
    Anine Bing
    T-shirt - Cohen Tee
    €120.4
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Anine Bing - T-shirt - Cohen Tee - Ivory
    Anine Bing
    T-shirt - Cohen Tee
    €100
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Anine Bing - Sweatshirt - Miles Sweatshirt - Washed Black
    Anine Bing
    Sweatshirt - Miles Sweatshirt
    €200.76
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Ragbag Studio - Bracelet - Lumora Bangle - 18K Gold plating
    Ragbag Studio
    Bracelet - Lumora Bangle
    €301.12
    • Onesize
    Expected on stock: February 20, 2026
  • Ragbag Studio - Bracelet - Lumora Bangle - Silver
    Ragbag Studio
    Bracelet - Lumora Bangle
    €260.95
    • Onesize
    In stock for quick delivery
  • Ragbag Studio - Necklace - Lumora Pendant Necklace - 18K Gold plating
    Ragbag Studio
    Necklace - Lumora Pendant Necklace
    €254.25
    • 42 cm
    In stock for quick delivery
  • Ragbag Studio - Necklace - Lumora Pendant Necklace - Silver
    Ragbag Studio
    Necklace - Lumora Pendant Necklace
    €220.78
    • 42 cm
    In stock for quick delivery
  • Ragbag Studio - Ring - Lumora Ring - 18K Gold plating
    Ragbag Studio
    Ring - Lumora Ring
    €194
    • 52
    • 54
    • 56
    Expected on stock: February 11, 2026
  • Ragbag Studio - Earrings - Lumora Small Studs - 18K Gold plating
    Ragbag Studio
    Earrings - Lumora Small Studs
    €140.45
    • Onesize
    In stock for quick delivery
  • Ragbag Studio - Earrings - Lumora Small Studs - Silver
    Ragbag Studio
    Earrings - Lumora Small Studs
    €120.37
    • Onesize
    In stock for quick delivery
  • Samsøe Samsøe - Shirt - SALova Pocket Shirt - RUGBY BLUE ST
    Samsøe Samsøe
    Shirt - SALova Pocket Shirt
    €120
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Samsøe Samsøe - Jacket - SALita Jacket - FUDGE
    Samsøe Samsøe
    Jacket - SALita Jacket
    €650
    • XXS
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • ROTATE by Birger Christensen - Polo - Slinky Knit Polo LS - Black
    ROTATE by Birger Christensen
    Polo - Slinky Knit Polo LS
    €240.91
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • ROTATE by Birger Christensen - Scarf - Knit Hood Scarf - Alloy
    ROTATE by Birger Christensen
    Scarf - Knit Hood Scarf
    €133.75
    • Onesize
    In stock for quick delivery
  • IVY Copenhagen - Pants - IVY-Alice Belted Culotte - Black
    IVY Copenhagen
    Pants - IVY-Alice Belted Culotte
    €53.51   €133.78
    Sale 60%
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Shirt - SLFAllison Oversize Ls Shirt B - Cashmere Blue STRIPE
    Selected Femme
    Shirt - SLFAllison Oversize Ls Shirt B
    €56.24   €80.34
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • LULU Copenhagen - Earring - Chunky Square Hoop - Gold plated brass
    LULU Copenhagen
    Earring - Chunky Square Hoop
    €15.96   €19.95
    Sale 20%
    • 15 mm
    In stock for quick delivery
    • Sale 20%
  • LULU Copenhagen - Earring - Buckle Hoops Small - Gold plated brass
    LULU Copenhagen
    Earring - Buckle Hoops Small
    €13.39   €16.74
    Sale 20%
    • 0,6 mm
    In stock for quick delivery
    • Sale 20%
  • LULU Copenhagen - Earring - Buckle Hoops Small - Silver plated brass
    LULU Copenhagen
    Earring - Buckle Hoops Small
    €13.39   €16.74
    Sale 20%
    • 0,6 mm
    In stock for quick delivery
    • Sale 20%
  • LULU Copenhagen - Earring - Chunky Drop Hoop - Gold plated brass
    LULU Copenhagen
    Earring - Chunky Drop Hoop
    €15.96   €19.95
    Sale 20%
    • 15 mm
    In stock for quick delivery
    • Sale 20%
  • LULU Copenhagen - Earring - Chunky Drop Hoop - Silver plated brass
    LULU Copenhagen
    Earring - Chunky Drop Hoop
    €15.96   €19.95
    Sale 20%
    • 15 mm
    In stock for quick delivery
    • Sale 20%
  • ROTATE by Birger Christensen - Blouse - Chiffon Ruched LS Top - Zinfandel
    ROTATE by Birger Christensen
    Blouse - Chiffon Ruched LS Top
    €214.08
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Partly Recycled
  • ROTATE by Birger Christensen - Cardigan - Firm Knit Cardigan - Zinfandel
    ROTATE by Birger Christensen
    Cardigan - Firm Knit Cardigan
    €294.5
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Cardigan - Firm Knit Cardigan - Hydrangea Blue
    ROTATE by Birger Christensen
    Cardigan - Firm Knit Cardigan
    €294.5
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • Selected Femme - Dress - Slflisa Blazer Dress - Black
    Selected Femme
    Dress - SLFLisa Blazer Dress
    €140.52   €200.74
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • Selected Femme - Dress - SLFPatricia Regular Ls Short Dress - Black
    Selected Femme
    Dress - SLFPatricia Regular LS Short Dress
    €74.9   €107
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • DICO - Boots - Ann Calf Suede and Shearling - Light Tan
    DICO
    Boots - Ann Calf Suede and Shearling
    €214.2   €428.4
    Sale 50%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 50%
  • ROTATE by Birger Christensen - Skirt - Satin Mini Skirt - Zinfande
    ROTATE by Birger Christensen
    Skirt - Satin Mini Skirt
    €200.69
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Partly Recycled
  • ROTATE by Birger Christensen - Jeans - Laced Wide Leg Jeans - Black - Washed
    ROTATE by Birger Christensen
    Jeans - Laced Wide Leg Jeans
    €294.41
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    In stock for quick delivery
    • Organic Cotton
  • Pernille Corydon - Bracelet - Adore Bracelet - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Bracelet - Adore Bracelet
    €85.6   €107
    Sale 20%
    • 16-19 cm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Bracelet - Adore Bracelet - Recycled Sterling Silver
    Pernille Corydon
    Bracelet - Adore Bracelet
    €74.89   €93.61
    Sale 20%
    • 16-19 cm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Adore Earring - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    €32.03   €40.04
    Sale 20%
    • 13 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Adore Earring - Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    €26.68   €33.35
    Sale 20%
    • 13 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earrings - Night Light Earsticks - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earrings - Night Light Earsticks
    €45.6   €57
    Sale 20%
    • 4 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earrings - Night Light Earsticks - Recycled Sterling Silver
    Pernille Corydon
    Earrings - Night Light Earsticks
    €39.2   €49
    Sale 20%
    • 4 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Adore Creol - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Creol
    €24.1   €30.13
    Sale 20%
    • 9 mm
    11-16 days delivery time
    • Sale 20%
  • Pernille Corydon - Earring - Adore Creol - Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Creol
    €21.32   €26.65
    Sale 20%
    • 9 mm
    In stock for quick delivery
    • Sale 20%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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