WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
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Explore our universe of fashion

This season's styles

Fashion News

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
CHF 236.71
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
CHF 74.67
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
CHF 311.5
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
CHF 236.71
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
CHF 274.11
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
CHF 224.7
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
CHF 54 CHF 84.27
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
CHF 174.39
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
CHF 35.14
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
CHF 121.59
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
CHF 43.52
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
CHF 49.76
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
CHF 79.93
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
CHF 74.67
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
CHF 18.57
 

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  • Pernille Corydon - Earring - Adore Earring - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    CHF 29.39   CHF 36.74
    Sale 20%
    • 13 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Adore Earring - Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    CHF 24.47   CHF 30.59
    Sale 20%
    • 13 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Necklace - Hope Necklace - Gold Plated Brass
    Pernille Corydon
    Necklace - Hope Necklace
    CHF 53.97   CHF 67.46
    Sale 20%
    • 50 cm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Necklace - Hope Necklace - Gold Plated Brass
    Pernille Corydon
    Necklace - Hope Necklace
    CHF 44.14   CHF 55.17
    Sale 20%
    • 50 cm
    11-16 days delivery time
    • Sale 20%
  • Pernille Corydon - Ring - Reflection Ring - Gold Plated Brass
    Pernille Corydon
    Ring - Reflection Ring
    CHF 53.97   CHF 67.46
    Sale 20%
    • 52
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    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Ring - Reflection Ring - Silver Plated Brass
    Pernille Corydon
    Ring - Reflection Ring
    CHF 39.22   CHF 49.03
    Sale 20%
    • 52
    • 55
    • 57
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Reflection Hoop - Small Gold Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    CHF 24.45
    • 12 mm
    11-16 days delivery time
  • Pernille Corydon - Earring - Reflection Hoop - Small Silver Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    CHF 18.31
    • 12 mm
    11-16 days delivery time
  • Pernille Corydon - Earring - Reflection Hoop - Large Gold Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    CHF 27.03   CHF 33.79
    Sale 20%
    • 18 mm
    In stock for quick delivery
    • Sale 20%
  • Pernille Corydon - Earring - Reflection Hoop - Large Silver Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    CHF 27.65
    • 18 mm
    11-16 days delivery time
  • LULU Copenhagen - Earring - Flake Earring - Silver plated brass
    LULU Copenhagen
    Earring - Flake Earring
    CHF 14.65   CHF 18.31
    Sale 20%
    • 7 mm
    In stock for quick delivery
    • Sale 20%
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Light Blue/Black
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    CHF 43.43
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Camel/Light Blue
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    CHF 43.43
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Light Blue/Ecru
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    CHF 43.43
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 NPS Stripes T-shirt - Black/Ecru
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    CHF 43.52
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 NPS Stripes T-shirt - Ecru/Black
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    CHF 43.52
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    CHF 43.52
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Black/Ecru
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    CHF 86.67
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Marine/Klein
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    CHF 86.67
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    CHF 86.67
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    CHF 86.67
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Mos Mosh - Jeans - MMColette Daw Jeans - Dark Blue
    Mos Mosh
    Jeans - MMColette Daw Jeans
    CHF 54.06   CHF 134.77
    Sale 60%
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
    • Sale 60%
  • Mos Mosh - Jeans - MMDara Hera Jeans - Grey
    Mos Mosh
    Jeans - MMDara Hera Jeans
    CHF 44.61   CHF 111.53
    Sale 60%
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
    • Sale 60%
  • Mos Mosh - Skirt - MMPoy Cilla Skirt - Black
    Mos Mosh
    Skirt - MMPoy Cilla Skirt
    CHF 58.81   CHF 147.03
    Sale 60%
    • XS
    • S
    • M
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    In stock for quick delivery
    • Sale 60%
  • Mos Mosh - Shirt - MMCintura Odak Shirt - Blue
    Mos Mosh
    Shirt - MMCintura Odak Shirt
    CHF 69.55   CHF 172.04
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Mos Mosh - Jacket - MMPenne Daw Jacket - Dark Blue
    Mos Mosh
    Jacket - MMPenne Daw Jacket
    CHF 63.72   CHF 159.29
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • HALO - T-shirt - Logo T-shirt - CHOCOLATE TORTE
    HALO
    T-shirt - Logo T-shirt
    CHF 14.86   CHF 37.14
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Anine Bing - Knit - Kendrick Sweater - Black
    Anine Bing
    Knit - Kendrick Sweater
    CHF 369.36
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - Jacket - Flynn Jacket - Leopard
    Anine Bing
    Jacket - Flynn Jacket
    CHF 369.36
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Mos Mosh - Pants - MMLeslie Monrose Pant - Phantom
    Mos Mosh
    Pants - MMLeslie Monrose Pant
    CHF 49.64   CHF 124.1
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
  • ROTATE by Birger Christensen - Sweatshirt - Heavy Sweat Crewneck - Black
    ROTATE by Birger Christensen
    Sweatshirt - Heavy Sweat Crewneck
    CHF 147.26
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Sweatshirt - Heavy Sweat Crewneck - Baby Blue
    ROTATE by Birger Christensen
    Sweatshirt - Heavy Sweat Crewneck
    CHF 59.58   CHF 147.26
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • LALA Berlin - Scarf - Triangle Solid Logo M - Dune Beige
    LALA Berlin
    Scarf - Triangle Solid Logo M
    CHF 232.14   CHF 331.63
    Sale 30%
    • One Size
    In stock for quick delivery
    • Sale 30%
    • Essentials
  • LALA Berlin - Scarf - Triangle Solid Logo M - City Middlegrey Melange
    LALA Berlin
    Scarf - Triangle Solid Logo M
    CHF 232.14   CHF 331.63
    Sale 30%
    • One Size
    In stock for quick delivery
    • Sale 30%
    • Essentials
  • LALA Berlin - Scarf - Triangle Solid Logo M - Stradivari Dark Brown Melange
    LALA Berlin
    Scarf - Triangle Solid Logo M
    CHF 232.14   CHF 331.63
    Sale 30%
    • One Size
    In stock for quick delivery
    • Sale 30%
    • Essentials
  • Samsøe & Samsøe - Pants - SAShelly Trousers - Asphalt
    Samsøe Samsøe
    Pants - SAShelly Trousers
    CHF 58.81   CHF 147.03
    Sale 60%
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    In stock for quick delivery
    • Sale 60%
  • Ganni - Skirt - Wool Suiting Knee Length Wrap Skirt - Phantom
    Ganni
    Skirt - Wool Suiting Knee Length Wrap Skirt
    CHF 361.52
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • OpéraSPORT - Cardigan - Malia Cardigan - Black
    OpéraSPORT
    Cardigan - Malia Cardigan
    CHF 109.32   CHF 273.15
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - Skirt - Double Viscose Satin Tuck Detail Long Skirt - Chicory Coffee
    Ganni
    Skirt - Double Viscose Satin Tuck Detail Long Skirt
    CHF 132.39   CHF 330.97
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Hollys Dollroom Exclusive
  • Ganni - Jeans - Soft Rigid Denim Baggy Jeans - Black Washed
    Ganni
    Jeans - Soft Rigid Denim Baggy Jeans
    CHF 261.75
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  •
    Ganni
    Boots - Studs High Boot Vintage
    CHF 294.24   CHF 588.48
    Sale 50%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
    • Sale 50%
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Ganni - Pants - Seersucker Corduroy Pants - Chicory Coffee
    Ganni
    Pants - Seersucker Corduroy Pants
    CHF 109.27   CHF 273.18
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - Shoulder bag - Kat Small - Gold / Black
    Ganni
    Shoulder bag - Kat Small
    CHF 510.21
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Angulus - Boots - Hacker 7653-101 - Black / Black
    Angulus
    Boots - Hacker 7653-101
    CHF 91.91   CHF 183.82
    Sale 50%
    • 36
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    • 39
    • 40
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    • 42
    In stock for quick delivery
    • Sale 50%
    • Essentials
  •
    Modström
    Jacket - Tetrismd Jacket
    CHF 88.24   CHF 220.6
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  • ROTATE by Birger Christensen - T-shirt - Dawy - Bright White
    ROTATE by Birger Christensen
    T-shirt - Dawy
    CHF 44.1   CHF 110.24
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Modström - Knit - Klaytonmd Cardigan - Dark Coffee
    Modström
    Knit - Klaytonmd Cardigan
    CHF 68.62   CHF 171.55
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Modström - Knit - Klaytonmd Cardigan - Grey Melange
    Modström
    Knit - Klaytonmd Cardigan
    CHF 68.62   CHF 171.55
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Modström - Jacket - Esmundmd Jacket - Black
    Modström
    Jacket - Esmundmd Jacket
    CHF 88.62   CHF 221.38
    Sale 60%
    • XS
    • S
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    In stock for quick delivery
    • Sale 60%
  • Angulus - Ankle Boots - 7696-101 - Cognac
    Angulus
    Ankle Boots - Block Heel Boot With Zipper
    CHF 99.32   CHF 196.47
    Sale 50%
    • 36
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    • Sale 50%
  • ROTATE by Birger Christensen - T-shirt - Astra Oversized T-Shirt - Bright White Rose
    ROTATE by Birger Christensen
    T-shirt - Astra Oversized T-Shirt
    CHF 29.76   CHF 74.41
    Sale 60%
    • XS
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    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • ROTATE by Birger Christensen - Jeans - Rotta Laced Straight Leg Jeans - Vintage Blue Denim
    ROTATE by Birger Christensen
    Jeans - Rotta Laced Straight Leg Jeans
    CHF 109.27   CHF 273.18
    Sale 60%
    • 25
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    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • ROTATE by Birger Christensen - Jeans - Rotta Laced Straight Leg Jeans - Dark Blue Denim
    ROTATE by Birger Christensen
    Jeans - Rotta Laced Straight Leg Jeans
    CHF 119.21   CHF 298.02
    Sale 60%
    • 25
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    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Anine Bing - Sweatshirt - Spencer Sweatshirt - Medium Heather Grey
    Anine Bing
    Sweatshirt - Spencer Sweatshirt
    CHF 184.33
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Anine Bing - Cardigan - Rhodes Cardigan - Black
    Anine Bing
    Cardigan - Rhodes Cardigan
    CHF 181.44   CHF 453.59
    Sale 60%
    • XS
    • S
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    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Cardigan - SLFLindsay LS Knit V-neck Cardigan - Birch Delicioso
    Selected Femme
    Cardigan - SLFLindsay LS Knit V-neck Cardigan
    CHF 29.43   CHF 73.57
    Sale 60%
    • XS
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    In stock for quick delivery
    • Sale 60%
  • Sea New York - Pants - Sullivan Sportswear Belted Cargo Pant - Camel
    Sea New York
    Pants - Sullivan Sportswear Belted Cargo Pant
    CHF 149.02   CHF 372.04
    Sale 60%
    • XS
    • S
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    In stock for quick delivery
    • Sale 60%
  • Sea New York - Blouse - Norabelle L/SLV Top - Cream
    Sea New York
    Blouse - Norabelle L/SLV Top
    CHF 176.53   CHF 441.33
    Sale 60%
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    In stock for quick delivery
    • Sale 60%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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