VALENTINE TREAT: 20% off fashion (does not apply to already discounted items) l CODE: VALENTINE20
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

Get inspired

Fashion News

Seasonal Styles

Rotate News

Small details

Jewellery

Season favorites

Footwear
Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
235,47 € 294,34 €
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
323,92 € 404,9 €
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
358,62 € 448,27 €
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
272,95 € 341,19 €
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
85,56 € 106,95 €
Ganni - Pants - Wool Stripe Mid Waist Pants - Pewter
Ganni
Wool Stripe Mid Waist Pants
310,43 € 388,04 €
Sneakers News

New favorites for the season

Explore sneakers
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
119 €
New Balance - Sneakers - U740BO2 - Black/Black Cement
New Balance
U740BO2
120 €
New Balance
M1000EGR
180,68 €
New Balance - Sneakers - U7402EL - Medusa green
New Balance
U7402EL
127,11 €
New Balance - Sneakers - U190652H - Light silver metallic
New Balance
U190652H
167,29 €
Asics - Turntable stand - GEL-Cumulus 16 - Carrier Grey / Pure Silver
Asics
GEL-Cumulus 16
167,26 €
 

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  • ROTATE by Birger Christensen - Leather Jacket - Flared Leather Jacket - Molé
    ROTATE by Birger Christensen
    Leather Jacket - Flared Leather Jacket
    508,45 €
    • 34
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    In stock for quick delivery
  • ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
    ROTATE by Birger Christensen
    Jeans - Flared Highwaisted Jeans
    240,76 €
    • 25
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    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
    ROTATE by Birger Christensen
    Jeans - Twisted Lacing Jeans
    294,29 €
    • 25
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    In stock for quick delivery
    • Organic Cotton
  • Anine Bing - Belt - Nicola Belt - Leopard
    Anine Bing
    Belt - Nicola Belt
    180,65 €
    • XS/S
    • M/L
    In stock for quick delivery
  • Anine Bing
    Belt - Monogram Belt
    200,76 €
    • XS/S
    • M/L
  • Anine Bing - Belt - Monogram Belt - Cognac Brown
    Anine Bing
    Belt - Monogram Belt
    200,76 €
    • XS/S
    • M/L
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Kate Hobo Bag - Dark Brown Suede
    Anine Bing
    Shoulder bag - Kate Hobo Bag
    500 €
    • Onesize
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Lou Shoulder Bag - Black
    Anine Bing
    Shoulder bag - Lou Shoulder Bag
    602,53 €
    • Onesize
    In stock for quick delivery
  • Anine Bing - Shoulder bag - Lou Shoulder Bag - Cognac Brown
    Anine Bing
    Shoulder bag - Lou Shoulder Bag
    500 €
    • Onesize
    In stock for quick delivery
  • Anine Bing - Handbag - Mini Elly Bag - Leopard
    Anine Bing
    Handbag - Mini Elly Bag
    380 €
    • Onesize
    In stock for quick delivery
  • Anine Bing - Tote bag - Leo Canvas Tote - Leopard
    Anine Bing
    Tote bag - Leo Canvas Tote
    100 €
    • Onesize
    In stock for quick delivery
  • Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
    Ganni
    Blazer - Flock Check Suiting Blazer
    358,62 €   448,27 €
    Sale 20%
    • 34
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    In stock for quick delivery
    • Sale 20%
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
    Ganni
    Pants - Flock Check Suiting Pants
    272,95 €   341,19 €
    Sale 20%
    • 34
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    • 42
    In stock for quick delivery
    • Sale 20%
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Samsøe Samsøe - Pants - SALot Trousers - Fossil
    Samsøe Samsøe
    Pants - SALot Trousers
    120,37 €   160,49 €
    Sale 25%
    • XS
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    In stock for quick delivery
    • Sale 25%
    • Organic Cotton
  • Samsøe Samsøe - Pants - SARoko Trousers - DARK GREY MEL.
    Samsøe Samsøe
    Pants - SARoko Trousers
    127,5 €   170 €
    Sale 25%
    • XS
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    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Samsøe Samsøe - Dress - SATatiana Dress - BLACK
    Samsøe Samsøe
    Dress - SATatiana Dress
    135 €   180 €
    Sale 25%
    • XS
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    In stock for quick delivery
    • Sale 25%
  • Samsøe Samsøe - Knit - SALula Jacket - DARK GREY
    Samsøe Samsøe
    Jacket - SALula Jacket
    135 €   180 €
    Sale 25%
    • XXS
    • XS
    • S
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    In stock for quick delivery
    • Sale 25%
  • Samsøe Samsøe - Top - SAClo Top - BLACK COFFEE
    Samsøe Samsøe
    Top - SAClo Top
    90 €   120 €
    Sale 25%
    • XS
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    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Samsøe Samsøe - Pants - SALoto Trousers - BLACK COFFEE
    Samsøe Samsøe
    Pants - SALoto Trousers
    105 €   140 €
    Sale 25%
    • XS
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    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Mos Mosh - Top - MMRelena Imanja Knit Tank Top - Bracken
    Mos Mosh
    Top - MMRelena Imanja Knit Tank Top
    55,99 €   79,99 €
    Sale 30%
    • XS
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    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Dress - MMRaya Monogram Dress - Black
    Mos Mosh
    Dress - MMRaya Monogram Dress
    125,99 €   179,99 €
    Sale 30%
    • XS
    • S
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    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Blazer - MMBelize Bouce Blazer - Black
    Mos Mosh
    Blazer - MMBelize Bouce Blazer
    167,99 €   239,99 €
    Sale 30%
    • 34
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    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Vest - MMRuna Chez Vest - Bracken
    Mos Mosh
    Vest - MMRuna Chez Vest
    118,99 €   169,99 €
    Sale 30%
    • 34
    • 36
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    • 42
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Knit - MMThora O-neck Frill Knit - Rhythmic Red
    Mos Mosh
    Knit - MMThora O-neck Frill Knit
    97,99 €   139,99 €
    Sale 30%
    • XS
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    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Blouse - MMPie Bellevue Blouse - Black
    Mos Mosh
    Blouse - MMPie Bellevue Blouse
    69,99 €   99,99 €
    Sale 30%
    • 34
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    • 40
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    • 44
    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Mos Mosh - Pants - MMEvie Bellevue Pant - Black
    Mos Mosh
    Pants - MMEvie Bellevue Pant
    97,99 €   139,99 €
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • Mos Mosh - Jeans - MMDara Nippon Jeans - Dark Blue
    Mos Mosh
    Jeans - MMDara Nippon Jeans
    104,99 €   149,99 €
    Sale 30%
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    • 32'
    • 33'
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - T-shirt - MMElaine O-LS Seamless Tee - Rhythmic Red
    Mos Mosh
    T-shirt - MMElaine O-LS Seamless Tee
    41,3 €   59 €
    Sale 30%
    • S/M
    • M/L
    In stock for quick delivery
    • Sale 30%
  • Baum und Pferdgarten - Top - Joly - Black
    Baum und Pferdgarten
    Top - Joly
    53,42 €
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
    • Organic Cotton
  • Baum und Pferdgarten - Top - Joly - Bright White
    Baum und Pferdgarten
    Top - Joly
    53,42 €
    • XS
    • S
    • M
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    In stock for quick delivery
    • Organic Cotton
  • Baum und Pferdgarten - T-shirt - Jiana - White
    Baum und Pferdgarten
    T-shirt - Jiana NOOS
    66,83 €
    • XS
    • S
    • M
    • L
    • XL
    11-16 days delivery time
    • Organic Cotton
    • Essentials
  • Baum und Pferdgarten - T-shirt - Jiana - Grey Melange
    Baum und Pferdgarten
    T-shirt - Jiana NOOS
    66,83 €
    • XS
    • S
    • M
    • L
    • XL
    11-16 days delivery time
    • Organic Cotton
    • Essentials
  • Baum und Pferdgarten - T-shirt - Jiana - Black
    Baum und Pferdgarten
    T-shirt - Jiana NOOS
    66,83 €
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Modström - Pants - Gale Pants - Midnight Blue
    Modström
    Pants - Gale Pants
    80,2 €   100,25 €
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Modström - Pants - Gale Pants - Black
    Modström
    Pants - Gale Pants
    80,2 €   100,25 €
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Modström - Blazer - Gale Blazer - Midnight Blue
    Modström
    Blazer - Gale Blazer
    128,38 €   160,48 €
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Modström - Blazer - Gale Blazer - Black
    Modström
    Blazer - Gale Blazer
    128,38 €   160,48 €
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • HALO - Pants - Halo Steel Tracksuit Pants - RAVEN
    HALO
    Pants - Halo Steel Tracksuit Pants
    119 €
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • OpéraSPORT - Blouse - Rosie Seamless Top - Black/Blue
    OpéraSPORT
    Blouse - Rosie Seamless Top
    133,79 €
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • New Balance - Sneakers - U574SKB - Arid Stone/Monarch Burgundy
    New Balance
    Sneakers - U574SKB
    59,5 €   119 €
    Sale 50%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43
    In stock for quick delivery
    • Sale 50%
  • ROUGE EDIT - Leather Jacket - RouSimone LS Oversized Leather Jacket - Chicory Coffee
    ROUGE EDIT
    Leather Jacket - RouSimone LS Oversized Leather Jacket
    347,97 €
    • 34
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    • 40
    • 42
    In stock for quick delivery
  • ROUGE EDIT - Blouse - RouMaple L/S O-neck Tee - Birch
    ROUGE EDIT
    Blouse - RouMaple L/S O-neck Tee
    53,42 €
    • XS
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    In stock for quick delivery
  • HALO - Jacket - Halo Steel Tracksuit Jacket - GARDEN TOPIARY
    HALO
    Jacket - Halo Steel Tracksuit Jacket
    129 €
    • XS
    • S
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    • XL
    In stock for quick delivery
  • HALO - Jacket - Halo Steel Tracksuit Jacket - RAVEN
    HALO
    Jacket - Halo Steel Tracksuit Jacket
    129 €
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Modström - Leather Jacket - Nimamd Jacket - Brown
    Modström
    Leather Jacket - Nimamd Jacket
    334,65 €
    • XS
    • S
    • M
    • L
    • XL
    Expected on stock: March 27, 2026
  • Baum und Pferdgarten - Shirt - NO 05 - Washed Light Blue
    Baum und Pferdgarten
    Shirt - NO 05
    187,29 €
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Baum und Pferdgarten - Shirt - NO 05 - Worn Out Blue
    Baum und Pferdgarten
    Shirt - NO 05
    187,29 €
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    11-16 days delivery time
    • Organic Cotton
    • Essentials
  • Baum und Pferdgarten - Shirt - NO 05 - Dark Blue Rinse
    Baum und Pferdgarten
    Shirt - NO 05
    187,29 €
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    11-16 days delivery time
    • Organic Cotton
    • Essentials
  • Baum und Pferdgarten - Shirt - NO 05 - Black Washed Denim
    Baum und Pferdgarten
    Shirt - NO 05
    187,29 €
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    11-16 days delivery time
    • Organic Cotton
    • Essentials
  • Modström - Leather Jacket - HullaMD Jacket - Black
    Modström
    Leather Jacket - HullaMD Jacket
    278,29 €   347,86 €
    Sale 20%
    • XS
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    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Modström - Leather Jacket - HullaMD Jacket - Brown
    Modström
    Leather Jacket - HullaMD Jacket
    347,98 €
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Modström
    Leather Jacket - HullaMD Jacket
    347,98 €
    • XS
    • S
    • M
    • L
    In stock for quick delivery
  • OpéraSPORT
    Blouse - Suni Top
    100,25 €
    • XS
    • S
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    • L
    • XL
    In stock for quick delivery
    • Partly Recycled
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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