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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Rotate News

Season news

Shop Rotate
ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
2 718,97 kr
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
857,64 kr
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
3 578,05 kr
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
2 718,97 kr
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
3 148,51 kr
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
2 581,63 kr
Back to Work

Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
4 581,23 kr
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
2 146,69 kr
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
2 647,92 kr
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
2 015,74 kr
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
2 009,08 kr
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
6 657,75 kr
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
796,00 kr 996,24 kr
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
2 003,08 kr
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
417,01 kr
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
1 412,65 kr
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
505,66 kr
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
578,10 kr
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
940,32 kr
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
857,64 kr
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
213,34 kr
 

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  • Pure By Nat - Bracelet - Bracelet Snake - Goldplated
    Pure By Nat
    Bracelet - Bracelet Snake Chain
    346,28 kr
    • 17 cm + ext.
    In stock for quick delivery
  • Pure By Nat - Bracelet - Bracelet Snake - Silverplated
    Pure By Nat
    Bracelet - Bracelet Snake Chain
    346,28 kr
    • 17 cm + ext.
    In stock for quick delivery
  • Pure By Nat - Earrings - Hoop Earrings Foil Look - Silverplated / 30 mm
    Pure By Nat
    Earrings - Hoop Earrings Foil Look
    314,37 kr   520,15 kr
    Sale 40%
    • 30 mm
    In stock for quick delivery
    • Sale 40%
  • Pure By Nat - Earrings - Hoop Earrings Foil Look - Silverplated / 50 mm
    Pure By Nat
    Earrings - Hoop Earrings Foil Look
    419,45 kr   694,01 kr
    Sale 40%
    • 50 mm
    In stock for quick delivery
    • Sale 40%
  • RAAW Alchemy - Face Oil - Blue Drops - Blue Tansy
    RAAW Alchemy
    Face Oil - Blue Drops
    572,31 kr
    • 30 ml
    In stock for quick delivery
  • RAAW Alchemy - Balm - Calming Blue Balm - Blue Tansy
    RAAW Alchemy
    Rinse aid - Calming Blue Balm
    311,51 kr
    • 15 ml
    In stock for quick delivery
  • RAAW Alchemy - Face Cleanser - Cleansing Silk - Blue Tansy
    RAAW Alchemy
    Face Cleanser - Cleansing Silk
    615,77 kr
    • 125 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Blackened Santal
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 151,86 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Lobby Boy
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 151,86 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Room 64
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 151,86 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Hazy Vanille
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 151,86 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - No Vacancy
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 151,86 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Eau De Parfum - Petit Sauvage
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 190,33 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - RAAW Alchemy - Eau De Parfum - Last Resort
    RAAW Alchemy
    Perfume - RAAW Alchemy - Eau De Parfum
    1 190,33 kr
    • 50 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Blackened Santal
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Lobby Boy
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Room 64
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Hazy Vanille
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - No Vacancy
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Petit Sauvage
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • RAAW Alchemy - Perfume - Perfume Oil - Last Resort
    RAAW Alchemy
    Perfume - Perfume Oil
    572,31 kr
    • 10 ml
    In stock for quick delivery
  • Pico - Hair Ties - Arabella Elastic - Silver
    Pico
    Hair Ties - Arabella Elastic
    288,33 kr
    • Onesize
    In stock for quick delivery
  • Pico - Hair Band - Mira Headband - Ivory
    Pico
    Hair Band - Mira Headband
    215,88 kr
    • W: 1 cm
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Monolithic Aroma Lamp - Travertine & Brass
    No17 Therapy
    Scent freshener - Monolith Travertine Diffuser
    1 412,65 kr
    • H: 16 x Ø: 8 cm
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Plinth Travertin Diffuser - Travertine
    No17 Therapy
    Scent freshener - Plinth Travertin Diffuser
    760,66 kr
    • H: 2 x Ø: 12 cm
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
    No17 Therapy
    Scent freshener - Centerpiece Travertine Diffuser
    1 412,65 kr
    • H: 9 x Ø: 13 cm
    In stock for quick delivery
  • No17 Therapy - Oil lamp - Essential Aroma Oil Lamp - White
    No17 Therapy
    Scent freshener - Essential Aroma Oil Lamp
    433,21 kr
    • H: 10 x Ø: 9 cm
    In stock for quick delivery
  • No17 Therapy - Soap - Hand & Body Soap - Calm Forest /
    No17 Therapy
    Soap - Hand & Body Soap
    470,88 kr
    • 500 ml
    In stock for quick delivery
  • No17 Therapy - Soap - Hand & Body Soap - Gentle Nightfall / Ylang ylang, Sandalwood & Cedarwood
    No17 Therapy
    Soap - Hand & Body Soap
    470,88 kr
    • 500 ml
    In stock for quick delivery
  • No17 Therapy - Soap - Hand & Body Soap - Silent Sea / Cucumber & Mint
    No17 Therapy
    Soap - Hand & Body Soap
    470,88 kr
    • 500 ml
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
    No17 Therapy
    Scent freshener - Essential Aroma Oils
    505,66 kr
    • 20 ml
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Essential Aroma Oils - Silent Sea / Cucumber & Mint
    No17 Therapy
    Scent freshener - Essential Aroma Oils
    505,66 kr
    • 20 ml
    In stock for quick delivery
  • No17 Therapy - Scent freshener - Essential Aroma Oils - Quiet Sunset / Mandarin & Ylang Ylang
    No17 Therapy
    Scent freshener - Essential Aroma Oils
    505,66 kr
    • 20 ml
    In stock for quick delivery
  • Rains - Raincoat - Fishtail Parka W3 - Black
    Rains
    Raincoat - Fishtail Parka W3
    1 447,43 kr
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Rains - Raincoat - Fishtail Parka W3 - Green
    Rains
    Raincoat - Fishtail Parka W3
    1 447,43 kr
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • IVY Copenhagen - Jeans - IVY-Brooke Jeans Wash Wembley - Denim Blue / Wash Wembley
    IVY Copenhagen
    Jeans - IVY-Brooke Jeans Wash Wembley
    583,20 kr   1 447,43 kr
    Sale 60%
    • 25/32''
    • 26/32''
    • 27/32''
    • 28/32''
    • 29/32''
    • 30/32''
    • 31/32''
    In stock for quick delivery
    • Sale 60%
  • MP Denmark - Socks - Pi Glitter Short Socks - Slate Blue
    MP Denmark
    Socks - Pi Glitter Short Socks
    43,06 kr   85,48 kr
    Sale 50%
    • 37/39
    • 40-42
    In stock for quick delivery
    • Sale 50%
  • MP Denmark - Socks - Aida Short Socks - True Blue
    MP Denmark
    Socks - Aida Short Socks
    50,35 kr   99,97 kr
    Sale 50%
    • 37/39
    • 40/42
    In stock for quick delivery
    • Sale 50%
  • Maanesten - Ring - Sunna Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Sunna Ring
    672,00 kr   1 120,00 kr
    Sale 40%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
    • Sale 40%
  • Ganni - Shirt - Cotton Poplin Long Sleeve Raglan Shirt - Black
    Ganni
    Shirt - Cotton Poplin Long Sleeve Raglan Shirt
    1 239,82 kr   2 461,64 kr
    Sale 50%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 50%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - Shorts - Cotton Poplin Elasticated Shorts - Black
    Ganni
    Shorts - Cotton Poplin Elasticated Shorts
    729,00 kr   1 447,43 kr
    Sale 50%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 50%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - Dress - Floral Jacquard Midi Dress - Black
    Ganni
    Dress - Floral Jacquard Midi Dress
    2 257,83 kr   4 490,06 kr
    Sale 50%
    • 34
    • 36
    • 38
    • 40
    • 42
    • Sale 50%
    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Aiayu - Cushion cover - Pillow Case - 60 x 63 - Sky
    Aiayu - Cushion cover - Pillow Case - 60 x 63 - Sky
    Aiayu - Cushion cover - Pillow Case - 60 x 63 - Sky
    Aiayu - Cushion cover - Pillow Case - 60 x 63 - Sky
    Aiayu - Cushion cover - Pillow Case - 60 x 63 - Sky
    Aiayu
    Cushion cover - Pillow Case - 60 x 63
    422,46 kr
    • 60 x 63 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • GOTS
  • Aiayu - Plaid - Tito - Wheat
    Aiayu
    Plaid - Tito
    5 788,25 kr
    • 130x160
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - - Tito 130x160 - Pure Bliss
    Aiayu
    Plaid - Tito
    5 788,25 kr
    • 130x160
    In stock for quick delivery
    • Houmøllers Exclusive
  •
    Aiayu
    Bed Sheet - Duvet Set - 140 x 220 + pillowcase
    1 731,41 kr
    • 140x220 / 60x63 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • GOTS
  • Aiayu - Bed Sheet - Duvet Set - 140 x 200 + pillowcase - White
    Aiayu - Bed Sheet - Duvet Set - 140 x 200 + pillowcase - White
    Aiayu - Bed Sheet - Duvet Set - 140 x 200 + pillowcase - White
    Aiayu - Bed Sheet - Duvet Set - 140 x 200 + pillowcase - White
    Aiayu - Bed Sheet - Duvet Set - 140 x 200 + pillowcase - White
    Aiayu
    Bed Sheet - Duvet Set - 140 x 200 + pillowcase
    1 731,41 kr
    • 140x200 / 60x63 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • GOTS
  • Jane Kønig - Earring - Drippy Earstud - Gold
    Jane Kønig
    Earring - Drippy Earstud
    218,92 kr   434,66 kr
    Sale 50%
    • Onesize
    In stock for quick delivery
    • Sale 50%
  • Plissé Copenhagen - Waist bag - Krissah Double Buckle Belt - Black
    Plissé Copenhagen
    Waist bag - Krissah Double Buckle Belt
    339,86 kr   847,78 kr
    Sale 60%
    • L: 105 cm
    In stock for quick delivery
    • Sale 60%
  • Plissé Copenhagen - Waist bag - Toluca Belt Bag - Black
    Plissé Copenhagen
    Waist bag - Toluca Belt Bag
    879,25 kr
    • L: 110 cm
    In stock for quick delivery
  • Plissé Copenhagen
    Bracelet - Estella Acetate Bracelet
    433,21 kr
    • Onesize
    In stock for quick delivery
  • Plissé Copenhagen - Bracelet - Estella Acetate Bracelet - Orange
    Plissé Copenhagen
    Bracelet - Estella Acetate Bracelet
    433,21 kr
    • Onesize
    In stock for quick delivery
  • Plissé Copenhagen - Bracelet - Estella Acetate Bracelet - Amber
    Plissé Copenhagen
    Bracelet - Estella Acetate Bracelet
    433,21 kr
    • Onesize
    In stock for quick delivery
  • Plissé Copenhagen
    Bracelet - Estella Acetate Bracelet
    433,21 kr
    • Onesize
    In stock for quick delivery
  • ROTATE by Birger Christensen - Dress - Lorina Denim Stud Mini Dress - Light Blue Denim
    ROTATE by Birger Christensen
    Dress - Lorina Denim Stud Mini Dress
    1 020,70 kr   2 546,17 kr
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
  • LULU Copenhagen - Earring - Family Love Earrings Pair Brushed - Gold plated
    LULU Copenhagen
    Earring - Family Love Earrings Pair Brushed
    507,11 kr
    • 8 mm x 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Family Love Earrings Pair Brushed - Silver plated
    LULU Copenhagen
    Earring - Family Love Earrings Pair Brushed
    507,11 kr
    • 8 mm x 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earrings - Family To The Moon And Back Earrings Pair - Silver plated
    LULU Copenhagen
    Earrings - Family To The Moon And Back Earrings Pair
    507,11 kr
    • 5 mm / 3 mm
    In stock for quick delivery
  • LULU Copenhagen - Earrings - Family Star Earrings Pair - Gold plated
    LULU Copenhagen
    Earrings - Family Star Earrings Pair
    507,11 kr
    • 6 mm / 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earrings - Family Star Earrings Pair - Silver plated
    LULU Copenhagen
    Earrings - Family Star Earrings Pair
    507,11 kr
    • 6 mm / 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Dog Earring - Gold plated
    LULU Copenhagen
    Earring - Dog Earring
    217,33 kr
    • Diameter: 4 mm
    Expected on stock: January 30, 2026
  • LULU Copenhagen - Earring - Dog Earring - Silver plated
    LULU Copenhagen
    Earring - Dog Earring
    217,33 kr
    • Diameter: 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Sunrise Earring - Gold plated
    LULU Copenhagen
    Earring - Sunrise Earring
    253,55 kr
    • 5 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Sunrise Earring - Silver plated
    LULU Copenhagen
    Earring - Sunrise Earring
    253,55 kr
    • 5 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Lotus Earring - Gold plated
    LULU Copenhagen
    Earring - Lotus Earring
    289,77 kr
    • 8 mm
    Expected on stock: January 30, 2026
  • LULU Copenhagen - Earring - Lotus Earring - Silver plated
    LULU Copenhagen
    Earring - Lotus Earring
    289,77 kr
    • 8 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Tennis Earring - Gold plated
    LULU Copenhagen
    Earring - Tennis Earring
    217,33 kr
    • 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Tennis Earring - Silver plated
    LULU Copenhagen
    Earring - Tennis Earring
    217,33 kr
    • 4 mm
    In stock for quick delivery
  • DICO - Loafers - T-bar Loafer - Black
    DICO
    Loafers - T-bar Loafer
    2 680,74 kr
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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