BYFLOU has gone bankrupt. Read more here
  • Menu
Byflou.com - Fashion and living
  • LV
  • 0
  • Fashion
  • Home
  • Kids
  • Sale
  • Deli
  • Brands
  • Journal

UGG

With roots in Californian surf culture and a passion for craftsmanship, UGG has established itself as a leading name in shoes, slippers and boots. Whether it's a chilly winter morning or a relaxed Sunday at home, UGG offers an experience of physical comfort and security.

Filter
  • UGG
    Slippers - W Tazz Ii
    €160.46
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
  • UGG - Slippers - W Scuffette Ii - Chestnut
    UGG
    Slippers - W Scuffette Ii
    €120.37
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
  • UGG - Boots - W Classic Mini Ii - SAND
    UGG
    Boots - W Classic Mini Ii
    €214.02
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
  • UGG - Ankle Boots - W Classic Ultra Mini - SAND
    UGG
    Ankle Boots - W Classic Ultra Mini
    €200.64
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
  • UGG - Children's drinking bottle - W Classic Micro - CHESTNUT
    UGG
    Ankle Boots - W Classic Micro
    €173.87
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery

The story behind UGG boots and their iconic comfort

UGG was founded in the late 1970s by Australian surfer Brian Smith, who moved to sunny California with a dream to create something meaningful. Inspired by the laid-back surf culture, he noticed that his new surroundings lacked the warmth and comfort that Australian sheepskin boots could offer after an early surf trip. That was the start of UGG boots, which have since won the hearts of the world with their unique combination of warmth, comfort and casual aesthetics.

Despite a rocky start, with stores initially rejecting the idea, the brand grew from the boot of Brian's van to become a global fashion icon. Today, UGG is known for its clean lines, authentic materials and ability to marry indoor and outdoor use with effortless style. The design philosophy centres around a sense of well-being and a desire to challenge the norms of what footwear can be.

The story behind UGG boots and their iconic comfort | Byflou.com

The philosophy behind the classic UGG boots

From the iconic ugg boots and ugg slippers to modern ugg shoes and accessories, UGG's collections share the same signature; comfort, quality and character. The range is wide-ranging and appeals to both the minimalist aesthete and the trendsetting urbanite.

Among the most popular products are classics like the Classic Short" and "Ultra Mini" boots, which with their soft sheepskin and timeless design have become inevitable winter favourites. UGG slippers like the 'Scuffette' and 'Tasman' combine unrivalled comfort with a modern look, making them suitable for both the home and as a statement piece in public spaces. UGG everyday and casual shoes carry on the legacy of the original surf environment; flexible, functional and always in touch with nature and the individual."

The philosophy behind the classic UGG boots | Byflou.com

Explore the UGG range of boots, shoes and slippers

At UGG, quality and responsibility are inextricably linked. The brand works from a deep respect for both people and nature and is always looking to improve its processes to create products that last and make a positive difference. The production of uggs shoes, ugg boots and ugg slippers is based on genuine craftsmanship and the best materials, but it doesn't stop there.

All Tier 1 suppliers are monitored and audited with a focus on the environment, human rights, health and safety, ensuring transparent and ethical production. In addition, targeted investments are made in natural, renewable and certified materials and recycled resources, making it possible to create products that not only look good, but also feel right.

UGG also supports organisations that promote community, inclusion and self-expression, and the brand actively seeks to elevate the voices and stories of marginalised communities. This commitment is reflected throughout the UGG value chain, from the design table to the finished product.

Explore the UGG range of boots, shoes and slippers | Byflou.com
  • About us
    • About Byflou
      • Work with us
        • Contact
          • Sustainability
          • Showrooms
            • Hollys Dollroom
              • Houmøllers Furniture
                • Showroom Hobro
                  • Contact
                    • Opening hours
                      • How to find us
                      • Webshop
                        • Contact
                          • Phone hours
                            • Affiliate & Partners
                              • Return portals
                                • FAQ
                                • Inspiration
                                  • Journal
                                    • Gift ideas
                                      • Rooms
                                      • Customer service
                                        • Send an e-mail
                                          • Chat with us
                                            • Call us
                                              • Claims
                                                • Exchanges
                                                  • Shipping
                                                    • How to return
                                                      • Return portals
                                                      Facebook Instagram YouTube LinkedIn SnapChat TikTok Pinterest
                                                      • Sitemap
                                                        • Terms and Conditions
                                                          • Cookies and Privacy Policy
                                                            © Copyright 2007-2026 Byflou.com (CVR: 35033737)

                                                            GET 15% OFF

                                                            Sign up for our newsletter and get 15% off on your first order.

                                                            You have added a hotmail.com email address.

                                                            We recommend that you add our email addresses, [email protected] and [email protected], to your contacts or address book in your email client.

                                                            This increases the chance that you always receive emails from us.

                                                            * Only on orders above 99 €/£
                                                            * Can not be combined with other offers and discounts
                                                            * Discount code must be used within 7 days
                                                            * Discount code does not apply to products from Babybay, GRAD, Montana, Oliver Furniture and HAY x CHART sofa

                                                            Select Country

                                                            Select from a local language
                                                            • Denmark
                                                              Danish
                                                            • Sweden
                                                              Swedish
                                                            See countries with English only
                                                            • Denmark
                                                              English
                                                            • Sweden
                                                              English