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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

New Arrivals
Tops
Bottoms
Outerwear
Shoes
Gym Wear
Jewellery
Accessories
Basic
Fashion with conscience
Beauty
Trends

Pre Spring

Styles for a new season

Find inspiration

Cleo Denim Jacket

Carlo Midwaist Wide Jeans

Selected Femme

€117.7 ~~€147.11~~

Selected Femme

SLFAnna U-neck Tank Top NOOS

Ganni News

This Season's new styles

Shop Ganni here

Flocked Organza Peplum Shirt

Flocked Organza Long Ruched Dress

Flock Check Suiting Blazer

Flock Check Suiting Pants

Structured Rib Beanie

Basic Jersey Tiger Relaxed T-shirt

Filter

Asics

Sneakers - GEL-Quantum 360 I

€100.37 ~~€200.74~~

Sale 50%
- 36
- 37
- 37,5
- 38
- 39
- 39,5
- 40
- 40,5
- 41,5
- 42
- 42,5
- 43,5
- 44
- 44,5
- 45
- 46
In stock for quick delivery
- Sale 50%
By Malene Birger

Shirt - Derris

€187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

€187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

€187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

€187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
Selected Femme

Top - SLFRia 2/4 SS Top

€37.39 ~~€53.4~~

Sale 30%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFIris Relaxed LS Shirt B

€65.51 ~~€93.56~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFJolly LS Wrap Top B

€65.51 ~~€93.56~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
By Malene Birger

Pants - Cymbaria Trousers

€321.19
- 34
- 36
- 38
- 40
- 42
- 44
In stock for quick delivery
- Partly Recycled
- Essentials
By Malene Birger

Pants - Cymbaria Trousers

€321.19
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Partly Recycled
- Essentials
By Malene Birger

Top - Frillio

€80.2
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Top - Frillio

€80.2
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Top - Braga

€42.8 ~~€106.97~~

Sale 60%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 60%
By Malene Birger

Top - Braga

€106.97
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Pants - Polene

€160.53
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Pants - Polene

€160.53
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Brooch - Mono

€53.42
- 2.9 x 4 cm
In stock for quick delivery
- Essentials
Anine Bing

Jacket - Camden Jacket

€500
- XS
- S
- M
- L
- XL
In stock for quick delivery
Anine Bing

Shirt - Paxton Shirt

€300
- XS
- S
- M
- L
- XL
In stock for quick delivery
Anine Bing

T-shirt - Cohen Tee

€120.4
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
Anine Bing

T-shirt - Cohen Tee

€120.4
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Belt - Zoilo

€147.14
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

€214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

€214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

€214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ounlo

€187.3
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ounlo

€187.3
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ouma

€106.97
- One Size
In stock for quick delivery
By Malene Birger

Belt - Marlos

€147.14
- Onesize
In stock for quick delivery
Ragbag Studio

Ring - Lumora Ring

€194
- 52
- 54
- 56
In stock for quick delivery
Ragbag Studio

Necklace - Lumora Pendant Necklace

€254.25
- 42 cm
In stock for quick delivery
Ragbag Studio

Necklace - Lumora Pendant Necklace

€220.78
- 42 cm
In stock for quick delivery
Ragbag Studio

Earrings - Lumora Small Studs

€140.45
- Onesize
In stock for quick delivery
Ragbag Studio

Earrings - Lumora Small Studs

€120.37
- Onesize
In stock for quick delivery
Ragbag Studio

Bracelet - Lumora Bangle

€301.12
- Onesize
Expected on stock: February 20, 2026
Ragbag Studio

Bracelet - Lumora Bangle

€260.95
- Onesize
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

€120.36
- 100 X 100 cm
In stock for quick delivery
- Essentials
By Malene Birger

Scarf - Cornelis

€120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

€120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

€120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Pencil Case - Ivy Pen

€66.81
- 20 x 5 x 5 cm
In stock for quick delivery
By Malene Birger

Pencil Case - Ivy Pen

€66.81
- 20 x 5 x 5 cm
In stock for quick delivery
By Malene Birger

Bag - Ivy Travel Tag

€53.42
- Onesize
In stock for quick delivery
By Malene Birger

Bag - Ivy Passport Etui

€53.42
- Onesize
In stock for quick delivery
By Malene Birger

Bag - Ivy Passport Etui

€53.42
- Onesize
In stock for quick delivery
Samsøe Samsøe

Jacket - SALita Jacket

€650
- XXS
- XS
- S
- M
- L
- XL
In stock for quick delivery
ROTATE by Birger Christensen

Polo - Slinky Knit Polo LS

€168.54 ~~€240.77~~

Sale 30%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 30%
ROTATE by Birger Christensen

Scarf - Knit Hood Scarf

€93.59 ~~€133.7~~

Sale 30%
- Onesize
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFAllison Oversize Ls Shirt B

€56.22 ~~€80.3~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
LULU Copenhagen

Earring - Chunky Square Hoop

€19.94
- 15 mm
In stock for quick delivery
LULU Copenhagen

Earring - Buckle Hoops Small

€16.73
- 0,6 mm
In stock for quick delivery
LULU Copenhagen

Earring - Buckle Hoops Small

€16.73
- 0,6 mm
In stock for quick delivery
LULU Copenhagen

Earring - Chunky Drop Hoop

€19.94
- 15 mm
In stock for quick delivery
LULU Copenhagen

Earring - Chunky Drop Hoop

€19.94
- 15 mm
In stock for quick delivery
By Malene Birger

Computer Sleeve - Ivy Laptop 16"

€173.91
- Onesize
In stock for quick delivery
By Malene Birger

Computer Sleeve - Ivy Laptop 16"

€173.91
- Onesize
In stock for quick delivery
ROTATE by Birger Christensen

Cardigan - Firm Knit Cardigan

€206.04 ~~€294.35~~
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
ROTATE by Birger Christensen

Cardigan - Firm Knit Cardigan

€294.35
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Jewellery box - Bae Bijoux

€106.97
- Onesize
In stock for quick delivery
By Malene Birger

Jewellery box - Bae Bijoux

€106.97
- Onesize
In stock for quick delivery
By Malene Birger

Jewellery box - Bae Bijoux

€106.97
- Onesize
In stock for quick delivery
By Malene Birger

Make-up bag - Bae Makeup

€214.08
- One Size
In stock for quick delivery
By Malene Birger

Wallet - Elia Coin

€80.17
- 8,5 X 11 cm
In stock for quick delivery
- Essentials
By Malene Birger

Wallet - Elia Coin

€80.17
- 8,5 X 11 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

€106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

€106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

€106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
Selected Femme

Dress - SLFPatricia Regular LS Short Dress

€74.88 ~~€106.94~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%

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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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