WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

Get inspired

Fashion News

Seasonal Styles

Rotate News

Small details

Jewellery

Season favorites

Footwear
Pre Spring

Styles for a new season

Find inspiration
DICO - Boots - Ann Boots - Light Tan (Escovado Leather)
DICO
Ann Boots
€314.39
Aiayu - Dress - Enola Dress - Dried Herb
Aiayu
Enola Dress
€240.42
Aiayu - Jacket - Cleo Denim Jacket - Clear Blue
Aiayu
Cleo Denim Jacket
€307.34
Aiayu - Jeans - Carlo Midwaist Wide Jeans - Clear Blue
Aiayu
Carlo Midwaist Wide Jeans
€240.38
IVY Copenhagen
IVY-Mia Jeans PFD
€133.7
Cala Jade - Crossbody bag - Misu Mini - Nutmeg
Cala Jade
Misu Mini
€370
Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
€294.34
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
€404.9
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
€448.27
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
€341.19
Ganni - Beanie - Structured Rib Beanie - Chocolate Plum
Ganni
Structured Rib Beanie
€100.31
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
€106.95
Sneakers News

New favorites for the season

Explore sneakers
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
€119
New Balance - Sneakers - U740BO2 - Black/Black Cement
New Balance
U740BO2
€120
New Balance
M1000EGR
€180.68
New Balance - Sneakers - U7402EL - Medusa green
New Balance
U7402EL
€127.11
New Balance - Sneakers - U190652H - Light silver metallic
New Balance
U190652H
€167.29
Asics - Turntable stand - GEL-Cumulus 16 - Carrier Grey / Pure Silver
Asics
GEL-Cumulus 16
€167.26
 

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  • Mos Mosh - Skirt - MMElina Joana Skirt - Fudge
    Mos Mosh
    Skirt - MMElina Joana Skirt
    €44   €109.99
    Sale 60%
    • 34
    • 36
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    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Mos Mosh - Dress - MMLusille Ylette Dress - Black
    Mos Mosh
    Dress - MMLusille Ylette Dress
    €108   €269.99
    Sale 60%
    • XS
    • S
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    • XL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Aiayu - Knit - Franco - Pure Soil
    Aiayu
    Knit - Franco
    €508.11
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Cardigan - Cora - Black Blue
    Aiayu
    Cardigan - Cora
    €320.62
    • XS
    • S
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    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Cardigan - Ingolf - Stormy
    Aiayu
    Cardigan - Ingolf
    €481.33
    • XS
    • S
    • M
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    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Cardigan - Bine - Pure Soil
    Aiayu
    Cardigan - Bine
    €307.27
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
  • DICO - Boots - Ann Laces - Dark Tan (Escovado Leather)
    DICO
    Boots - Ann Laces
    €361.28
    • 36
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    In stock for quick delivery
  • Modström - Blazer - Rockymd Blazer - Dark Brown melange
    Modström
    Blazer - Rockymd Blazer
    €118.96   €169.95
    Sale 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
  • Modström - Shirt - Roccomd Shirt - Black
    Modström
    Shirt - Roccomd Shirt
    €69.96   €99.95
    Sale 30%
    • XS
    • S
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    In stock for quick delivery
    • Sale 30%
  • Modström - Top - Laramd Top - Black
    Modström
    Top - Laramd Top
    €76.96   €109.95
    Sale 30%
    • XS
    • S
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    • XL
    In stock for quick delivery
    • Sale 30%
  • Modström - Pants - Rockymd Pants - Dark Brown melange
    Modström
    Pants - Rockymd Pants
    €90.96   €129.95
    Sale 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
  • Modström - Knit - Raulmd Rollneck Cardigan - Sand Speckle
    Modström
    Knit - Raulmd Rollneck Cardigan
    €76.96   €109.95
    Sale 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
  • Modström - Knit - Rafaelmd Stripe Cardigan - Winter stripe
    Modström
    Knit - Rafaelmd Stripe Cardigan
    €90.96   €129.95
    Sale 30%
    • XS
    • S
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    In stock for quick delivery
    • Sale 30%
  • Aiayu - Blouse - Circular Long Sleeve - Mix Night
    Aiayu
    Blouse - Circular Long Sleeve
    €99.78
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
    • Partly Recycled
    • Organic Cotton
    • Essentials
  • Aiayu - Blouse - Circular Long Sleeve Melange - Mix Grey Melange
    Aiayu
    Blouse - Circular Long Sleeve Melange
    €99.75
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Birkenstock - Loafers - Zermatt Premium Suede Leather - Black
    Birkenstock
    Loafers - Zermatt Premium Suede Leather
    €114.73   €147.09
    Sale 22%
    • 36
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    In stock for quick delivery
    • Sale 22%
  • Birkenstock - Loafers - Zermatt Premium Suede Leather - Gray Taupe
    Birkenstock
    Loafers - Zermatt Premium Suede Leather
    €114.73   €147.09
    Sale 22%
    • 36
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    In stock for quick delivery
    • Sale 22%
  • Pure By Nat - Earrings - Zoe Post Earrings W. 4 Zircons - Gold plated
    Pure By Nat
    Earrings - Zoe Post Earrings W. 4 Zircons
    €36.01
    • Onesize
    11-16 days delivery time
  • Pure By Nat - Earrings - Zoe Post Earrings W. 4 Zircons - Silver plated
    Pure By Nat
    Earrings - Zoe Post Earrings W. 4 Zircons
    €36.01
    • Onesize
    In stock for quick delivery
  • Pure By Nat - Earrings - Zoe Chain Earrings - Gold plated
    Pure By Nat
    Earrings - Zoe Chain Earrings
    €40.02
    • Onesize
    In stock for quick delivery
  • Pure By Nat - Earrings - Zoe Chain Earrings - Silver plated
    Pure By Nat
    Earrings - Zoe Chain Earrings
    €40.02
    • Onesize
    In stock for quick delivery
  • Pure By Nat - Ring - Anne Ring - Gold plated
    Pure By Nat
    Ring - Anne Ring
    €48.05
    • 17 mm
    • 18 mm
    Expected on stock: February 27, 2026
  • Pure By Nat - Ring - Anne Ring - Silver plated
    Pure By Nat
    Ring - Anne Ring
    €48.05
    • 17 mm
    • 18 mm
    In stock for quick delivery
  • Pure By Nat - Earrings - Iris Hoops - Silver plated
    Pure By Nat
    Earrings - Iris Hoops
    €44.04
    • D: 15 mm
    In stock for quick delivery
  • Pure By Nat - Necklace - Camille Y-necklace - Gold plated
    Pure By Nat
    Necklace - Camille Y-necklace
    €52.07
    • 42 cm + 5 cm
    In stock for quick delivery
  • Pure By Nat - Earrings - Paloma Double Earrings - Gold plated
    Pure By Nat
    Earrings - Paloma Double Earrings
    €40.02
    • D: 15 mm
    Expected on stock: February 27, 2026
  • Pure By Nat - Earrings - Paloma Double Earrings - Silver plated
    Pure By Nat
    Earrings - Paloma Double Earrings
    €40.16
    • D: 15 mm
    In stock for quick delivery
  • Pure By Nat - Light string - Dahlia Pearl Earrings - Goldplated
    Pure By Nat
    Earrings - Dahlia Pearl Earrings
    €48.05
    • L: 5,5 cm
    In stock for quick delivery
  • Pure By Nat - Light string - Dahlia Pearl Earrings - Silver plated
    Pure By Nat
    Earrings - Dahlia Pearl Earrings
    €48.05
    • L: 5,5 cm
    In stock for quick delivery
  • Pure By Nat - Bracelet - Camille Bracelet - Gold plated
    Pure By Nat
    Bracelet - Camille Bracelet
    €31.99
    • 16 cm + ext
    In stock for quick delivery
  • Birkenstock - Waste bags - Utti Suede Leather - Black
    Birkenstock
    Loafers - Utti Suede Leather
    €180.56
    • 36
    • 37
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    • 46
    In stock for quick delivery
  • Birkenstock - Waste bags - Utti Suede Leather - Gray Taupe
    Birkenstock
    Loafers - Utti Suede Leather
    €180.56
    • 36
    • 37
    • 38
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    • 40
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    • 45
    • 46
    In stock for quick delivery
  • Aiayu - Cap - Cap - Pure Ecru
    Aiayu
    Cap - Cap
    €66.25
    • OS
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Cap - Cap - Brown
    Aiayu
    Cap - Cap
    €66.25
    • OS
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Cap - Cap - Beige
    Aiayu
    Cap - Cap
    €66.25
    • OS
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Cap - Cap - Forest
    Aiayu
    Cap - Cap
    €66.25
    • OS
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Aiayu - Flagrane - Wool Knee Socks Ii - Black
    Aiayu
    Stockings - Wool Knee Socks Ii
    €34.14
    • 36-38
    • 39-41
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Socks - Wool Rib Socks - Black
    Aiayu
    Socks - Wool Rib Socks
    €26.11
    • 36-38
    • 39-41
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • Aiayu - Socks - Wool Rib Socks - Navy
    Aiayu
    Socks - Wool Rib Socks
    €26.11
    • 36-38
    • 39-41
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • Aiayu - Scarf - Revna - Pure Light Grey
    Aiayu
    Scarf - Revna
    €133.18
    • Onesize
    In stock for quick delivery
    • Houmøllers Exclusive
  • ROUGE EDIT - Jeans - Roupark Ew F/l Tapered Jeans - Chicory Coffee WASHED
    ROUGE EDIT
    Jeans - Roupark Ew F/l Tapered Jeans
    €66.79
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
  • Aiayu - Beanie - Hela - Mix Bark
    Aiayu
    Beanie - Hela
    €133.18
    • Onesize
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Mittens - Mei - Mix Bark
    Aiayu
    Mittens - Mei
    €159.95
    • Onesize
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Beanie - Baby Beanie - Pure Dark Grey
    Aiayu
    Beanie - Baby Beanie
    €119.86
    • One Size
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Toilet bag - Pouch Double - Albicant
    Aiayu
    Toilet bag - Pouch Double
    €66.24
    • 30 x 23 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Aiayu - Toilet bag - Favorite Bag Double - Albicant
    Aiayu
    Toilet bag - Favorite Bag Double
    €106.39
    • 25 cm x 17 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Skall Studio - T-shirt - Edie Tee - Black
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Off White
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Light Beige
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Dark Grey Melange
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Grey Melange
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Dark Brown
    Skall Studio
    T-shirt - Edie Tee
    €60.13
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • GOTS
  • Skall Studio - Top - Edie Tank Top - Black
    Skall Studio
    Top - Edie Tank Top
    €53.4
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Top - Edie Tank Top - Off White
    Skall Studio
    Top - Edie Tank Top
    €53.4
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shorts - Edie Shorts - Black
    Skall Studio
    Shorts - Edie Shorts
    €53.42
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shorts - Edie Shorts - Off White
    Skall Studio
    Shorts - Edie Shorts
    €53.42
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  •
    Aiayu
    Toilet bag - Pouch Heavy Poplin
    €52.91
    • 30 x 23 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Skall Studio - Shirt - Edgar Shirt - Black
    Skall Studio
    Shirt - Edgar Shirt
    €133.78
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shirt - Edgar Shirt - Optic White
    Skall Studio
    Shirt - Edgar Shirt
    €133.78
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shirt - Edgar Shirt - Light Cream
    Skall Studio
    Shirt - Edgar Shirt
    €133.78
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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