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Embrace the New Year

A new year is the perfect time for a fresh start. Discover our handpicked collection of wellness essentials and stylish fashion pieces designed to help you relax, rejuvenate, and step confidently into the new you. Treat yourself—you deserve it.

  • Beauty
  • Bathroom
  • Bedroom
  • Casual Fashion
Time for renewal

Rediscover yourself – a fresh start full of possibilities to renew you home and wellbeing

Beauty & Wellness
Bathroom Wellness
Midfull Bedroom
Comfy Styles
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  • MP Denmark - Stockings - Wool/Cotton Knee Socks - Black
    MP Denmark
    Stockings - Wool/Cotton Knee Socks
    €15.93
    • 37/39
    • 40/42
    In stock for quick delivery
  • MP Denmark - Socks - Fine Wool Rib Socks - Black (col. 8)
    MP Denmark
    Socks - Fine Wool Rib Socks
    €10.58
    • 37-39
    • 40-42
    In stock for quick delivery
  • MP Denmark - Socks - Fine Wool Rib Socks - Dark Brown (col. 541)
    MP Denmark
    Socks - Fine Wool Rib Socks
    €10.58
    • 37-39
    • 40-42
    In stock for quick delivery
  • MP Denmark - Socks - Fine Wool Rib Socks - Grey Melange (col. 491)
    MP Denmark
    Socks - Fine Wool Rib Socks
    €10.58
    • 37-39
    • 40/42
    In stock for quick delivery
  • MP Denmark - Stockings - Megan Knee Socks - Black (col. 8)
    MP Denmark
    Stockings - Megan Knee Socks
    €19.95
    • 37-39
    • 40-42
    In stock for quick delivery
  • MP Denmark - Socks - 3-pack - Black
    MP Denmark
    Socks - 3-pack
    €29.32
    • 37/39
    • 40/42
    In stock for quick delivery
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Light Blue/Black
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    €46.72
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 NPS Stripes T-shirt - Black/Ecru
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    €46.72
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Black/Ecru
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.04
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Marine/Klein
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.04
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • HAY - Candles - Square Candle - Off-white
    HAY - Candles - Square Candle - Off-white
    HAY - Candles - Square Candle - Off-white
    HAY
    Candles - Square Candle
    €4.00   €5.00
    Christmas Deal 20%
    • H24 x D22 x W22 cm
    In stock for quick delivery
    • Christmas Deal 20%
  • Birkenstock - Shoes - Boston Suede - Faded Khaki
    Birkenstock
    Shoes - Boston Suede
    €173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Suede - Velvet Grey
    Birkenstock
    Shoes - Boston Suede
    €121.83   €173.93
    Christmas Deal 30%
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Christmas Deal 30%
  • Birkenstock - Slippers - Boston Oiled Leather - Habana
    Birkenstock
    Shoes - Boston Oiled Leather
    €173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Oiled Leather - Tabacco Brown
    Birkenstock
    Shoes - Boston Oiled Leather
    €173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Oiled Leather - Cognac
    Birkenstock
    Shoes - Boston Oiled Leather
    €121.83   €173.93
    Christmas Deal 30%
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Christmas Deal 30%
    • Essentials
  • Anine Bing - Blouse - Alessia Long Sleeve Tee - Cream & Black Stripe
    Anine Bing
    Blouse - Alessia Long Sleeve Tee
    €144.54   €180.66
    Christmas Deal 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Christmas Deal 20%
  • Skall Studio - Cardigan - Edie - Dark Grey Melange
    Skall Studio
    Cardigan - Edie Cardigan
    €80.20
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
    • GOTS
  • By Malene Birger - Shirt - Derris - Whisper White
    By Malene Birger
    Shirt - Derris
    €187.31
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • By Malene Birger - Shirt - Derris - Black
    By Malene Birger
    Shirt - Derris
    €187.31
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • By Malene Birger - Shirt - Derris - Periwinkle Blue
    By Malene Birger
    Shirt - Derris
    €187.31
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Selected Femme - Vest - SLFLulu SL Button O-neck Vest - Light Grey Melange
    Selected Femme
    Vest - SLFLulu SL Button O-neck Vest
    €66.81
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
  • By Malene Birger - Shirt - Maye - Pure white
    By Malene Birger
    Shirt - Maye
    €214.09
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Essentials
  • Aiayu - Shirt - Shirt - Dried Herb
    Aiayu
    Shirt - Shirt
    €133.22
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • GOTS
  • Aiayu - Socks - Wool Rib Socks - Black
    Aiayu
    Socks - Wool Rib Socks
    €26.11
    • 36-38
    • 39-41
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • Aiayu - Socks - Wool Rib Socks - Navy
    Aiayu
    Socks - Wool Rib Socks
    €26.11
    • 36-38
    • 39-41
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • Aiayu - Blouse - Madigan - Yak Melange
    Aiayu
    Blouse - Madigan
    €293.89
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • Aiayu - Blouse - Madigan - Grey Melange
    Aiayu
    Blouse - Madigan
    €293.89
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
    • Essentials
  • HALO - Leggings - Women Training Tights - Black
    HALO
    Leggings - Women Training Tights
    €86.91
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • HALO - Top - Women Training Bra - Black
    HALO
    Top - Women Training Bra
    €53.44
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Aiayu - Toilet bag - Favorite Bag Double - Albicant
    Aiayu
    Toilet bag - Favorite Bag Double
    €106.44
    • 25 cm x 17 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Selected Femme - Cardigan - SLFLulu Knit Short Cardigan NOOS - Dark Sapphire
    Selected Femme
    Cardigan - SLFLulu Knit Short Cardigan NOOS
    €80.20
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • Selected Femme - Knit - SLFManila LS KNit Cashmere O-Neck NOOS - Light Grey Melange
    Selected Femme
    Knit - SLFManila LS KNit Cashmere O-Neck NOOS
    €214.09
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • Mos Mosh - Cardigan - MMThora V-Neck Knit Cardigan - Black
    Mos Mosh
    Cardigan - MMThora V-Neck Knit Cardigan
    €149.00
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Anine Bing - Shorts - Blake Biker - Black
    Anine Bing
    Shorts - Blake Biker
    €37.43   €93.58
    Christmas Deal 60%
    • XXS
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Christmas Deal 60%
  • Studio Aarhus - Cup - Kvarts cup espresso - Hvid / lyseblå
    Studio Aarhus
    Cup - Kvarts cup espresso
    €36.15
    • H5-5,5 x D7-7,5 cm / 65 ml
    In stock for quick delivery
  • Studio Aarhus - Cup - Black sun cup - espresso - Hvid / sort
    Studio Aarhus
    Cup - Black sun cup - espresso
    €37.48
    • H5-5,5 x D7-7,5 cm / 65 ml
    In stock for quick delivery
  • Studio Aarhus - Cup - Sparrow cup espresso - Gråbrun / hvid
    Studio Aarhus
    Cup - Sparrow cup espresso
    €37.48
    • H5,5 x D7,5 cm / 65 ml
    In stock for quick delivery
  • Selected Femme - Knit - SLFWola LS O-Neck - Black
    Selected Femme
    Knit - SLFWola LS O-Neck
    €26.72   €66.80
    Christmas Deal 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Christmas Deal 60%
    • Essentials
  • Baum und Pferdgarten - Cardigan - Cathie - Afterglow
    Baum und Pferdgarten
    Cardigan - Cathie
    €91.60   €229.00
    Christmas Deal 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Christmas Deal 60%
  • Meraki - Dog sweater - Hand Lotion - Northern dawn
    Meraki
    Hand Cream - Hand Lotion
    €13.00   €18.99
    Christmas Deal 32%
    • H16 x D6 cm, 275 Ml
    Expected on stock: December 3, 2025
    • Christmas Deal 32%
  • Wabi Sabi - Soap dish - Havgus Soap Grid - Large / Travertine
    Wabi Sabi
    Soap dish - Havgus Soap Grid
    €46.00   €66.91
    Christmas Deal 32%
    • W7 x L14 cm
    In stock for quick delivery
    • Christmas Deal 32%
  • Wabi Sabi - Candle holder - Epode Candleholder - nr.4 / Travertine Silver
    Wabi Sabi
    Candle holder - Epode Candleholder
    €119.00   €174.17
    Christmas Deal 32%
    • H10 x W25 x D4 cm
    In stock for quick delivery
    • Christmas Deal 32%
  • Ferm Living - Bed Cover - Aires Bedspread - Double - Undyed
    Ferm Living
    Bed Cover - Aires Bedspread
    €108.00   €179.00
    Christmas Deal 40%
    • B: 250 x H: 240 cm
    In stock for quick delivery
    • Christmas Deal 40%
  • Ferm Living - Linen case - Bon Wooden Tray - X Small - Smoked Oak
    Ferm Living - Linen case - Bon Wooden Tray - X Small - Smoked Oak
    Ferm Living
    Tray - Bon Wooden Tray
    €69.00
    • W36 x D12 x H6 cm
    Back order approx. 9-21 days delivery time
  • Color Stories - Bath towel - Bath towel solid - Lavendel Blush
    Color Stories
    Bath towel - Bath towel solid
    €15.00   €39.55
    Christmas Deal 63%
    • 70 x 140 cm
    In stock for quick delivery
    • Christmas Deal 63%
  • Color Stories - Towel - Guest towel solid - Lavendel Blush
    Color Stories
    Towel - Guest towel solid
    €11.00   €22.12
    Christmas Deal 51%
    • 50 x 80 cm
    In stock for quick delivery
    • Christmas Deal 51%
  • HAY - Pajamas - Outline Pyjama Trousers - Vivid Blue
    HAY - Pajamas - Outline Pyjama Trousers - Vivid Blue
    HAY - Pajamas - Outline Pyjama Trousers - Vivid Blue
    HAY
    Pajamas - Outline Pyjamas Trousers
    €105.00
    • Small / Medium
    • Medium / Large
    In stock for quick delivery
    • Organic Cotton
  • HAY - Pajamas - Outline Pyjama Long Sleeve Shirt - Vivid Blue
    HAY - Pajamas - Outline Pyjama Long Sleeve Shirt - Vivid Blue
    HAY - Pajamas - Outline Pyjama Long Sleeve Shirt - Vivid Blue
    HAY
    Pajamas - Outline Pyjama Long Sleeve Shirt
    €115.00
    • Small / Medium
    • Medium / Large
    • Xs / Small
    11-16 days delivery time
    • Organic Cotton
  • Aiayu - Pants - Aiayu Circular Sweatpant - Grey
    Aiayu
    Pants - Aiayu Circular Sweatpant
    €121.37   €173.39
    Christmas Deal 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Christmas Deal 30%
    • Houmøllers Exclusive
    • Organic Cotton
  • 1
  • 2

Renew your home with calm and well-being in focus

At Byflou.com you can find everything you need to bring a new and fresh energy into your home. Start in the bathroom with items that create a relaxed spa atmosphere, such as soft towels and beautiful soaps. These quality products combine functionality and aesthetics in a way that elevates the space. Treat yourself to exclusive bathrobes that bring a sense of luxury to everyday life. Enhance your interior with scented candles and home textiles that not only beautify your home but also create a relaxing atmosphere.

Renew your home with calm and well-being in focus

The best brands for self-pampering and wellness

With products from some of the most coveted brands like Aiayu, Skall Studio and Meraki, you get everything you need to bring renewal into your everyday life. Aiayu offers soft lounge styles in luxurious materials like organic cotton that combine comfort and elegance - perfect for quiet moments at home. Skall Studio complements with timeless basics that make it easy to build a versatile and timeless wardrobe. For the bathroom, Meraki offers a wide range of wellness products such as hand soaps, scented candles and body care to create a spa-like atmosphere in your home. These carefully selected products are designed to transform everyday life and give you a fresh start with style and wellness in mind.

The best brands for self-pampering and wellness | Byflou.com

Find inspiration for a fresh start to the year

Our selection is designed to inspire and enhance your everyday life. The soft basics from Aiayu and Skall Studio can be easily combined with other timeless wardrobe favourites, while towels and bathroom accessories can be matched with your existing decor. The scented candles add an extra dimension to the room and help create a sense of relaxation and luxury. Through our selection, you can not only update your home, but also create a lifestyle that focuses on self-indulgence and well-being. Let Byflou.com inspire you to find the balance between functionality and aesthetics - a perfect foundation for a fresh start to the year.

Find inspiration for a fresh start to the year | Byflou.com
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