WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

Get inspired

Fashion News

Seasonal Styles

Rotate News

Small details

Jewellery

Season favorites

Footwear
Pre Spring

Styles for a new season

Find inspiration
DICO - Boots - Ann Boots - Light Tan (Escovado Leather)
DICO
Ann Boots
€314.39
Aiayu - Dress - Enola Dress - Dried Herb
Aiayu
Enola Dress
€240.42
Cala Jade - Handbag - Misu - Falu Red
Cala Jade
Misu
€550
Aiayu - Jacket - Cleo Denim Jacket - Clear Blue
Aiayu
Cleo Denim Jacket
€307.34
Aiayu - Jeans - Carlo Midwaist Wide Jeans - Clear Blue
Aiayu
Carlo Midwaist Wide Jeans
€240.38
Selected Femme - Handbag - SLFStella Mini Suede Bag - Tan
Selected Femme
SLFStella Mini Suede Bag
€133.72
Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
€294.34
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
€404.9
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
€448.27
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
€341.19
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
€106.95
Ganni - Pants - Wool Stripe Mid Waist Pants - Pewter
Ganni
Wool Stripe Mid Waist Pants
€388.04
Sneakers News

New favorites for the season

Explore sneakers
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
€119
New Balance - Sneakers - U740BO2 - Black/Black Cement
New Balance
U740BO2
€120
New Balance
M1000EGR
€180.68
New Balance - Sneakers - U7402EL - Medusa green
New Balance
U7402EL
€127.11
New Balance - Sneakers - U190652H - Light silver metallic
New Balance
U190652H
€167.29
Asics - Turntable stand - GEL-Cumulus 16 - Carrier Grey / Pure Silver
Asics
GEL-Cumulus 16
€167.26
 

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  • ROTATE by Birger Christensen - Polo - Slinky Knit Polo LS - Black
    ROTATE by Birger Christensen
    Polo - Slinky Knit Polo LS
    €168.57   €240.78
    Sale 30%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
  • ROTATE by Birger Christensen - Scarf - Knit Hood Scarf - Alloy
    ROTATE by Birger Christensen
    Scarf - Knit Hood Scarf
    €93.6   €133.71
    Sale 30%
    • Onesize
    In stock for quick delivery
    • Sale 30%
  • Selected Femme - Shirt - SLFAllison Oversize Ls Shirt B - Cashmere Blue STRIPE
    Selected Femme
    Shirt - SLFAllison Oversize Ls Shirt B
    €56.22   €80.3
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • LULU Copenhagen - Earring - Chunky Square Hoop - Gold plated brass
    LULU Copenhagen
    Earring - Chunky Square Hoop
    €19.94
    • 15 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Chunky Drop Hoop - Gold plated brass
    LULU Copenhagen
    Earring - Chunky Drop Hoop
    €19.94
    • 15 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Chunky Drop Hoop - Silver plated brass
    LULU Copenhagen
    Earring - Chunky Drop Hoop
    €19.94
    • 15 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Buckle Hoops Small - Gold plated brass
    LULU Copenhagen
    Earring - Buckle Hoops Small
    €16.73
    • 0,6 mm
    In stock for quick delivery
  • By Malene Birger - Computer Sleeve - Ivy Laptop 16
    By Malene Birger
    Computer Sleeve - Ivy Laptop 16"
    €173.91
    • Onesize
    In stock for quick delivery
  • By Malene Birger - Computer Sleeve - Ivy Laptop 16
    By Malene Birger
    Computer Sleeve - Ivy Laptop 16"
    €173.91
    • Onesize
    In stock for quick delivery
  • ROTATE by Birger Christensen - Cardigan - Firm Knit Cardigan - Zinfandel
    ROTATE by Birger Christensen
    Cardigan - Firm Knit Cardigan
    €206.04   €294.35
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Organic Cotton
  • ROTATE by Birger Christensen - Cardigan - Firm Knit Cardigan - Hydrangea Blue
    ROTATE by Birger Christensen
    Cardigan - Firm Knit Cardigan
    €235.48   €294.35
    Sale 20%
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
    • Organic Cotton
  • By Malene Birger - Jewellery box - Bae Bijoux - Black
    By Malene Birger
    Jewellery box - Bae Bijoux
    €106.97
    • Onesize
    In stock for quick delivery
  • By Malene Birger - Jewellery box - Bae Bijoux - Charcoal
    By Malene Birger
    Jewellery box - Bae Bijoux
    €106.97
    • Onesize
    In stock for quick delivery
  • By Malene Birger - Jewellery box - Bae Bijoux - Dark Chokolate
    By Malene Birger
    Jewellery box - Bae Bijoux
    €106.97
    • Onesize
    In stock for quick delivery
  • By Malene Birger - Make-up bag - Bae Makeup - Charcoal
    By Malene Birger
    Make-up bag - Bae Makeup
    €214.08
    • One Size
    In stock for quick delivery
  • By Malene Birger - Wallet - Elia Coin - Black Signature
    By Malene Birger
    Wallet - Elia Coin
    €80.2
    • 8,5 X 11 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Wallet - Elia Coin - Charcoal Signature
    By Malene Birger
    Wallet - Elia Coin
    €80.2
    • 8,5 X 11 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Crossbody bag - Ivy - Black
    By Malene Birger
    Crossbody bag - Ivy
    €106.97
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Ivy Purse - Charcoal
    By Malene Birger
    Crossbody bag - Ivy
    €106.97
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Ivy Purse - Dark Chokolate
    By Malene Birger
    Crossbody bag - Ivy
    €106.97
    • 25.5 x 18 cm
    In stock for quick delivery
    • Essentials
  • Selected Femme - Dress - Slflisa Blazer Dress - Black
    Selected Femme
    Dress - SLFLisa Blazer Dress
    €140.48   €200.63
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • Selected Femme - Dress - SLFPatricia Regular Ls Short Dress - Black
    Selected Femme
    Dress - SLFPatricia Regular LS Short Dress
    €74.88   €106.94
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
  • DICO - Boots - Ann Calf Suede and Shearling - Light Tan
    DICO
    Boots - Ann Calf Suede and Shearling
    €214.2   €428.4
    Sale 50%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 50%
  • By Malene Birger - Bag - Loenna - Black
    By Malene Birger
    Bag - Loennas
    €321.19
    • 24 X 17 X 8,5 cm
    In stock for quick delivery
  • By Malene Birger - Bag - Loenna - Charcoal Signature
    By Malene Birger
    Bag - Loennas
    €321.19
    • 24 X 17 X 8,5 cm
    In stock for quick delivery
  • By Malene Birger - Bag - Loenna - Dark Chokolate
    By Malene Birger
    Bag - Loennas
    €321.19
    • 24 X 17 X 8,5 cm
    In stock for quick delivery
  • By Malene Birger - Crossbody bag - Lolla - Black
    By Malene Birger
    Crossbody bag - Lolla
    €281.02
    • 23 x 16 x 6,5 cm
    In stock for quick delivery
  • By Malene Birger - Crossbody bag - Lolla - Dark Chokolate
    By Malene Birger
    Crossbody bag - Lolla
    €281.02
    • 23 x 16 x 6,5 cm
    In stock for quick delivery
  • By Malene Birger - Crossbody bag - Lolla - Charcoal
    By Malene Birger
    Crossbody bag - Lolla
    €281.02
    • 23 x 16 x 6,5 cm
    In stock for quick delivery
  • By Malene Birger - Bag - NEW Loenna - Black
    By Malene Birger
    Crossbody bag - Loenna
    €321.19
    • One
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - NEW Loenna - Charcoal
    By Malene Birger
    Crossbody bag - Loenna
    €321.19
    • One
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abigail - Black
    By Malene Birger
    Bag - Abigail
    €307.8
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abigail - Charcoal Signature
    By Malene Birger
    Bag - Abigail
    €307.8
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abigail - Dark Chocolate
    By Malene Birger
    Bag - Abigail
    €307.8
    • 48 x 28 x 12.5 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Bag - Abi Tote - Dark Chokolate
    By Malene Birger
    Shopper - Abi Tote
    €347.96
    • 57 x 33.5 x 16.5cm
    In stock for quick delivery
  • ROTATE by Birger Christensen - Skirt - Satin Mini Skirt - Zinfande
    ROTATE by Birger Christensen
    Skirt - Satin Mini Skirt
    €140.46   €200.63
    Sale 30%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 30%
    • Partly Recycled
  • ROTATE by Birger Christensen - Jeans - Laced Wide Leg Jeans - Black - Washed
    ROTATE by Birger Christensen
    Jeans - Laced Wide Leg Jeans
    €206.04   €294.32
    Sale 30%
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    In stock for quick delivery
    • Sale 30%
    • Organic Cotton
  • By Malene Birger - Toilet bag - Bae Medium - Dark Chokolate
    By Malene Birger
    Toilet bag - Bae Medium
    €133.75
    • One Size
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Toilet bag - Bae Medium - Charcoal
    By Malene Birger
    Toilet bag - Bae Medium
    €133.75
    • One Size
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Toilet bag - Bae Medium - Black
    By Malene Birger
    Toilet bag - Bae Medium
    €133.75
    • One Size
    In stock for quick delivery
    • Essentials
  • Pernille Corydon - Bracelet - Adore Bracelet - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Bracelet - Adore Bracelet
    €106.95
    • 16-19 cm
    In stock for quick delivery
  • Pernille Corydon - Bracelet - Adore Bracelet - Recycled Sterling Silver
    Pernille Corydon
    Bracelet - Adore Bracelet
    €93.56
    • 16-19 cm
    In stock for quick delivery
  • Pernille Corydon - Earrings - Night Light Earsticks - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earrings - Night Light Earsticks
    €57
    • 4 mm
    In stock for quick delivery
  • Pernille Corydon - Earrings - Night Light Earsticks - Recycled Sterling Silver
    Pernille Corydon
    Earrings - Night Light Earsticks
    €49
    • 4 mm
    In stock for quick delivery
  • Pernille Corydon - Earring - Adore Creol - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Creol
    €30.12
    • 9 mm
    11-16 days delivery time
  • Pernille Corydon - Earring - Adore Creol - Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Creol
    €26.64
    • 9 mm
    In stock for quick delivery
  • Pernille Corydon - Earring - Adore Earring - Gold Plated Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    €40.02
    • 13 mm
    In stock for quick delivery
  • Pernille Corydon - Earring - Adore Earring - Recycled Sterling Silver
    Pernille Corydon
    Earring - Adore Earring
    €33.33
    • 13 mm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Hope Necklace - Gold Plated Brass
    Pernille Corydon
    Necklace - Hope Necklace
    €73.49
    • 50 cm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Hope Necklace - Gold Plated Brass
    Pernille Corydon
    Necklace - Hope Necklace
    €60.1
    • 50 cm
    11-16 days delivery time
  • Pernille Corydon - Ring - Reflection Ring - Gold Plated Brass
    Pernille Corydon
    Ring - Reflection Ring
    €73.49
    • 52
    • 55
    • 57
    In stock for quick delivery
  • Pernille Corydon - Ring - Reflection Ring - Silver Plated Brass
    Pernille Corydon
    Ring - Reflection Ring
    €53.41
    • 52
    • 55
    • 57
    In stock for quick delivery
  • Pernille Corydon - Earring - Reflection Hoop - Small Gold Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    €26.64
    • 12 mm
    11-16 days delivery time
  • Pernille Corydon - Earring - Reflection Hoop - Small Silver Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    €19.94
    • 12 mm
    11-16 days delivery time
  • Pernille Corydon - Earring - Reflection Hoop - Large Gold Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    €36.81
    • 18 mm
    In stock for quick delivery
  • Pernille Corydon - Earring - Reflection Hoop - Large Silver Plated Brass
    Pernille Corydon
    Earring - Reflection Hoop
    €30.12
    • 18 mm
    11-16 days delivery time
  • LULU Copenhagen - Earring - Flake Earring - Silver plated brass
    LULU Copenhagen
    Earring - Flake Earring
    €19.94
    • 7 mm
    In stock for quick delivery
  • Angulus - Ankle Boots - Chelsea Boot With Wide Fit - Brown/Brown
    Angulus
    Ankle Boots - Chelsea Boot With Wide Fit
    €93.68   €187.35
    Sale 50%
    • 37
    • 38
    • 39
    • 40
    • 41
    In stock for quick delivery
    • Sale 50%
  • By Malene Birger - Beauty Box - Bae Beauty Toilet Bag - Black
    By Malene Birger
    Beauty Box - Bae Beauty Toilet Bag
    €307.8
    • 28 X 18 X 18 cm
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Beauty Box - Bae Beauty Toilet Bag - Charcoal
    By Malene Birger
    Beauty Box - Bae Beauty Toilet Bag
    €307.8
    • 28 X 18 X 18 cm
    In stock for quick delivery
    • Essentials
  • Ganni - T-shirt - Soft Cotton Rib Short Sleeve T-Shirt - Bright White
    Ganni
    T-shirt - Soft Cotton Rib Short Sleeve T-Shirt
    €93.59
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - T-shirt - Soft Cotton Rib Short Sleeve T-Shirt - Black
    Ganni
    T-shirt - Soft Cotton Rib Short Sleeve T-Shirt
    €93.59
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Camel/Light Blue
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    €46.72
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 Broadway T-shirt - Light Blue/Ecru
    Nørgaard paa Strøget
    Blouse - #101 Broadway T-shirt
    €46.72
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 NPS Stripes T-shirt - Black/Ecru
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    €46.73
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Blouse - #101 NPS Stripes T-shirt - Ecru/Black
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    €46.73
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Blouse - #101 NPS Stripes T-shirt
    €46.73
    • Onesize
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Black/Ecru
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.05
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Nørgaard paa Strøget - Pants - NPS Nova Pants - NPS Stripes - Marine/Klein
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.05
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.05
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  •
    Nørgaard paa Strøget
    Pants - NPS Nova Pants
    €93.05
    • 1
    • 2
    In stock for quick delivery
    • Hollys Dollroom Exclusive
  • Mos Mosh - Shirt - MMCintura Odak Shirt - Blue
    Mos Mosh
    Shirt - MMCintura Odak Shirt
    €76   €189.99
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Mos Mosh - Skirt - MMPoy Cilla Skirt - Black
    Mos Mosh
    Skirt - MMPoy Cilla Skirt
    €64   €159.99
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Ganni - Tights - Butterfly Lace Tight - Black
    Ganni
    Tights - Butterfly Lace Tight
    €40.04
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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