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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

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Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
€294.34
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
€404.9
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
€448.27
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
€341.19
Ganni - Beanie - Structured Rib Beanie - Chocolate Plum
Ganni
Structured Rib Beanie
€100.31
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
€106.95
 

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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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                                                            A brand new Byflou.com

                                                            Something new. Something beautiful. Something lasting.

                                                            We are former Byflou employees who have acquired the name — because we believe in what Byflou was always meant to be. We knew this business from the inside. We knew the customers, the products, and what truly mattered.

                                                            The new Byflou will be a home and lifestyle destination. Not a store with everything. A store with the right things. Furniture, interior, and objects that endure. Things you wish to own for years — and one day pass on.

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                                                            The former Byflou.com ApS was declared bankrupt on 27 February 2026. Do you have an order or an outstanding debt with the old company?

                                                            What happens to your order from the old Byflou?

                                                            On 27 February 2026, Datoselskabet BF af februar ApS (formerly Byflou.com ApS) was declared bankrupt by the Danish Probate Court in Aalborg. We have acquired the name and domain Byflou.com — not the company. This means we do not assume any debts, orders or obligations from the previous Byflou, and that we are neither legally nor financially able to assist with losses incurred there.

                                                            For some, the closure of Byflou was more than an inconvenience — it was trust that was broken. We carry that with us. We cannot undo what happened, but we can build something that deserves yours. And we hope, in time, to earn a place in your home again.

                                                            We are unfortunately unable to help with

                                                            If you have an undelivered order, a pending refund, a complaint or warranty claim, a gift card or a discount code from the previous Byflou — the appointed trustee is your point of contact. We are unable to assist with any of these matters.

                                                            Contact the bankruptcy trustee

                                                            Trustee Attorney Per Buttenschøn
                                                            Firm DLA Piper
                                                            Handled by Attorney Frederik Funding Husum — email
                                                            Attorney Charlotte Hornbæk — email
                                                            File a claim anmeldelse.dk.dlapiper.com