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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Rotate News

Season news

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
£220.45
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
£69.54
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
£290.10
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
£220.45
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
£255.27
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
£208.69
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Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
£371.35
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
£174.01
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
£214.64
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
£162.65
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
£162.36
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
£539.67
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
£61.00 £77.48
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
£162.40
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
£32.31
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
£113.91
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
£40.77
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
£46.62
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
£75.82
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
£69.54
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
£17.30
 

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  • Baum und Pferdgarten - Cardigan - Crisje - Warm Taupe
    Baum und Pferdgarten
    Cardigan - Crisje
    £70.18   £175.05
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  • Baum und Pferdgarten - Skirt - Susan - Black
    Baum und Pferdgarten
    Skirt - Susan
    £79.54   £198.41
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  • Baum und Pferdgarten - Shirt - Milo - White sand
    Baum und Pferdgarten
    Shirt - Milo
    £83.50   £140.08
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    • Organic Cotton
  • Ganni - Top - Duchesse Nylon Open Back Frill Top - Black
    Ganni
    Top - Duchesse Nylon Open Back Frill Top
    £84.23   £210.09
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    • Hollys Dollroom Exclusive
    • Partly Recycled
  • Anine Bing - Jacket - Amber Jacket - Blue Tweed
    Anine Bing
    Jacket - Amber Jacket
    £174.59   £435.47
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  • Ganni - Top - Crinkled Taffeta Check Open Back Frill Top - Black
    Ganni
    Top - Crinkled Taffeta Check Open Back Frill Top
    £88.91   £221.76
    Sale 60%
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    • Hollys Dollroom Exclusive
    • 100% Recycled
  • Baum und Pferdgarten - Dress - Atalia - Subdued Blue
    Baum und Pferdgarten
    Dress - Atalia
    £56.14   £140.02
    Sale 60%
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    • 100% Recycled
  • Anine Bing - Pants - Louisa Trouser - Black
    Anine Bing
    Pants - Louisa Trouser
    £175.82   £350.38
    Sale 50%
    • 34
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    • Sale 50%
  • Anine Bing - Shorts - Heath Shorts - Washed Blue
    Anine Bing
    Shorts - Heath Shorts
    £63.16   £157.54
    Sale 60%
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    • Partly Recycled
  • Anine Bing - Blazer - Ross Blazer - Black
    Anine Bing
    Blazer - Ross Blazer
    £281.32   £566.51
    Sale 51%
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    • Sale 51%
  • Ganni - Jacket - Washed Cotton Canvas - Almond Milk
    Ganni
    Jacket - Washed Cotton Canvas
    £206.26   £256.91
    Sale 20%
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    • Sale 20%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Anine Bing - Shorts - Blake Biker - Black
    Anine Bing
    Shorts - Blake Biker
    £32.78   £81.66
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  • Anine Bing - Blouse - Amaya - Black
    Anine Bing
    Blouse - Amaya
    £89.06   £221.86
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  • Baum und Pferdgarten - T-shirt - Jawo - Egret
    Baum und Pferdgarten
    T-shirt - Jawo
    £32.45   £81.12
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    • Organic Cotton
  • Anine Bing - Pants - Blaine Trouser - Navy Pinstripe
    Anine Bing
    Pants - Blaine Trouser
    £128.48   £318.73
    Sale 60%
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    • Sale 60%
  • Ganni - Socks - Chunky Cotton Socks - Dark Burgundy
    Ganni
    Socks - Chunky Cotton Socks
    £17.39   £34.93
    Sale 51%
    • XS/S
    • M/L
    In stock for quick delivery
    • Sale 51%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • Ganni - Pants - Print Denim Betzy Cropped - Leopard
    Ganni
    Jeans - Print Denim Betzy Cropped
    £159.37   £198.50
    Sale 20%
    • 25
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    • Sale 20%
    • Hollys Dollroom Exclusive
    • Organic Cotton
  • By Malene Birger - Skirt - Lelow - Pure White
    By Malene Birger
    Blouse - Lelow
    £128.40
    • 34
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    Expected on stock: March 31, 2026
    • Organic Cotton
  • By Malene Birger - Skirt - Aubrey - Pure White
    By Malene Birger
    Skirt - Aubrey
    £186.81
    • 34
    • 36
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    • 42
    Expected on stock: March 31, 2026
    • Organic Cotton
  • Samsøe & Samsøe - Pants - SAHarp Culotte 15272 - GREIGE
    Samsøe Samsøe
    Pants - SAHarp Culotte 15272
    £46.77   £116.66
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • Samsøe & Samsøe - Vest - SARuma Vest - EGRET
    Samsøe Samsøe
    Vest - SARuma Vest
    £46.77   £116.66
    Sale 60%
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    • Sale 60%
    • Partly Recycled
  • By Malene Birger - Sunglasses - Milla - Black
    By Malene Birger
    Sunglasses - Milla
    £74.86   £186.73
    Sale 60%
    • Onesize
    In stock for quick delivery
    • Sale 60%
  • Samsøe & Samsøe - Dress - SASunna Dress 15645 - DENIM BLUE
    Samsøe Samsøe
    Dress - SASunna Dress 15645
    £56.14   £140.02
    Sale 60%
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    • Sale 60%
  • Samsøe & Samsøe - Jacket - SAFalla Jacket 15272 - GREIGE
    Samsøe Samsøe
    Jacket - SAFalla Jacket 15272
    £74.86   £186.73
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • Samsøe & Samsøe - Blouse - SAMatera SS Blouse - PEONY EGRET
    Samsøe Samsøe
    Blouse - SAMatera SS Blouse
    £42.09   £104.98
    Sale 60%
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    • Organic Cotton
  • Samsøe & Samsøe - Dress - SAMatera Dress - PEONY EGRET
    Samsøe Samsøe
    Dress - SAMatera Dress
    £56.14   £140.02
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • By Malene Birger - Blouse - Merlina - Black
    By Malene Birger
    Blouse - Merlina
    £74.86   £186.73
    Sale 60%
    • 34
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    • Sale 60%
    • Organic Cotton
  • Samsøe & Samsøe - Vest - SABeth Vest - CARIBBEAN BLUE
    Samsøe Samsøe
    Vest - SABeth Vest
    £56.14   £140.02
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • By Malene Birger - Sandals - Lalla - Tan
    By Malene Birger
    Sandals - Lalla
    £175.81   £291.96
    Sale 40%
    • 37
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    • Sale 40%
  • Samsøe & Samsøe - Shorts - SAShelly Shorts - OCEAN SURF
    Samsøe Samsøe
    Shorts - SAShelly Shorts
    £46.38   £115.94
    Sale 60%
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    • Organic Cotton
  • Samsøe & Samsøe - Shorts - SAShelly Shorts - VIOLET ICE
    Samsøe Samsøe
    Shorts - SAShelly Shorts
    £46.38   £115.94
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • Samsøe & Samsøe - Tank Top - Alexo Tank - Black
    Samsøe Samsøe
    Tank Top - Alexo Tank
    £28.91
    • XS
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    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Samsøe & Samsøe - Tank Top - Alexo Tank - White
    Samsøe Samsøe
    Tank Top - Alexo Tank
    £28.91
    • XS
    • S
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    • XL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • H2O - Swimsuit - Tornø Logo Swim Suit - Black
    H2O
    Swimsuit - Tornø Logo Swim Suit
    £46.70
    • XS
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    In stock for quick delivery
  • Stine Goya - Dress - Elastic Tank Crewneck Dress - Wild Flowers
    Stine Goya
    Dress - Elastic Tank Crewneck Dress
    £79.54   £198.41
    Sale 60%
    • XS/S
    • M/L
    • XL/XXL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine Goya - Tote bag - Mesh Tote - Black
    Stine Goya
    Tote bag - Mesh Tote
    £28.04   £69.95
    Sale 60%
    • One size
    In stock for quick delivery
    • Sale 60%
  • Stine Goya - Top - Adjustable Buckle Top - Wild Quilted Flowers
    Stine Goya
    Top - Adjustable Buckle Top
    £65.50   £163.37
    Sale 60%
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    • Sale 60%
    • Organic Cotton
  • Stine Goya - Jacket - 2388 Quilted Cotton - Wild Quilted Flowers
    Stine Goya
    Jacket - Gathered Tie Jacket
    £107.64   £268.48
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  • H2O - Swimsuit - Stripe Swim Suit - Black Stripes
    H2O
    Swimsuit - Stripe Swim Suit
    £46.62
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  • H2O - Swimsuit - Stripe Swim Suit - Army Stripes
    H2O
    Swimsuit - Stripe Swim Suit
    £46.62
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  • H2O - Shorts - Rønne Essential Pajamas Shorts - Green/White
    H2O
    Shorts - Rønne Essential Pajamas Shorts
    £14.61   £29.09
    Sale 50%
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  • H2O - Shorts - Rønne Essential Pajamas Shorts - Black/White
    H2O
    Shorts - Rønne Essential Pajamas Shorts
    £14.61   £29.09
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  • H2O - Shorts - Rønne Essential Pajamas Shorts - Red/White
    H2O
    Shorts - Rønne Essential Pajamas Shorts
    £14.61   £29.09
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  • H2O - Cardigan - Tracksuit Zip Jacket - Black
    H2O
    Cardigan - Tracksuit Zip Jacket
    £29.26   £58.30
    Sale 50%
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    • Sale 50%
  • H2O - Shorts - Tracksuit Shorts - Black
    H2O
    Shorts - Tracksuit Shorts
    £17.53   £34.93
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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