WINTER SALE - Up to 70% off fashion, home & kids
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Rotate News

Season news

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
254,15 €
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
80,16 €
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
334,44 €
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
254,15 €
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
294,29 €
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
240,76 €
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Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
428,12 €
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
200,61 €
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
247,45 €
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
187,23 €
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
187,24 €
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
622,17 €
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
71,00 € 89,62 €
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
187,23 €
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
34,71 €
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
130,54 €
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
46,73 €
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
53,42 €
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
86,89 €
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
90,00 €
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
25,00 €
 

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  • Pernille Corydon - Necklace - Eda Necklace - Gold Plated
    Pernille Corydon
    Necklace - Eda Necklace
    80,20 €
    • 40-45 cm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Eda Necklace - Silver
    Pernille Corydon
    Necklace - Eda Necklace
    80,20 €
    • 40-45 cm
    In stock for quick delivery
  • Pernille Corydon - Bracelet - Eda Bracelet - Gold Plated
    Pernille Corydon
    Bracelet - Eda Bracelet
    53,40 €
    • 16-19 cm
    11-16 days delivery time
  • Pernille Corydon - Bracelet - Eda Bracelet - Silver
    Pernille Corydon
    Bracelet - Eda Bracelet
    53,40 €
    • 16-19 cm
    In stock for quick delivery
  • Stine Goya - Dress - Blouson Sleeve Midi Dress - Wallpaper Stripes
    Stine Goya
    Dress - Blouson Sleeve Midi Dress
    120,41 €   301,12 €
    Sale 61%
    • XS
    • S
    • M
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    • XL
    In stock for quick delivery
    • Sale 61%
    • Organic Cotton
  • Stine Goya - Top - Cropped Denim Bustier - Chicory Coffee
    Stine Goya
    Top - Cropped Denim Bustier
    66,87 €   167,23 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 61%
    • Organic Cotton
  • IVY Copenhagen - Pants - IVY-Ann Charlotte Jeans Ecru Undone - Ecru
    IVY Copenhagen
    Pants - IVY-Ann Charlotte Jeans Ecru Undone
    48,13 €   120,37 €
    Sale 61%
    • 25/32''
    • 26/32''
    • 27/32''
    • 28/32''
    • 29/32''
    • 30/32''
    • 31/32''
    • 32/32''
    • 33/32''
    In stock for quick delivery
    • Sale 61%
    • Partly Recycled
  • New Balance - Sneakers - U370AH - Concrete/Sea Salt
    New Balance
    Sneakers - U370AH
    50,00 €   125,00 €
    Sale 60%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    In stock for quick delivery
    • Sale 60%
  • Maanesten - Earrings - Laia Grande Earrings - 925 Sterling silver
    Maanesten
    Earrings - Laia Grande Earrings
    52,12 €   86,87 €
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Maanesten - Ring - Zahra Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Zahra Ring
    60,14 €   100,25 €
    Sale 41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
    • Sale 41%
  • Maanesten - Ring - Selene Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Selene Ring
    52,12 €   86,87 €
    Sale 41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
    • Sale 41%
  • Maanesten - Ring - Selene Ring - 925 Sterling silver
    Maanesten
    Ring - Selene Ring
    52,12 €   86,87 €
    Sale 41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
    • Sale 41%
  • Maanesten - Earrings - Isidora Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Isidora Earrings
    92,00 €
    • L: 122 mm x L: 35 mm
    In stock for quick delivery
  • Maanesten - Earrings - Isidora Earrings - 925 Sterling silver
    Maanesten
    Earrings - Isidora Earrings
    92,00 €
    • L: 122 mm x L: 35 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lemona Grande Earrings - 925 Sterling silver
    Maanesten
    Earrings - Lemona Grande Earrings
    72,00 €   120,00 €
    Sale 40%
    • L: 23,5 x W: 18 mm
    In stock for quick delivery
    • Sale 40%
  • Maanesten - Earrings - Alana Earrings - 925 Sterling silver
    Maanesten
    Earrings - Alana Earrings
    43,20 €   72,00 €
    Sale 40%
    • L: 25 mm
    In stock for quick delivery
    • Sale 40%
  • Maanesten - Earrings - Eve Earrings - 925 Sterling silver
    Maanesten
    Earrings - Eve Earrings
    92,00 €
    • Hoop D: 15 mm
    In stock for quick delivery
  • Maanesten - Hair Clip - Heart Apple Hairclip - Pear Sorbet
    Maanesten
    Hair Clip - Heart Apple Hairclip
    7,95 €   13,25 €
    Sale 40%
    • L: 4,5 cm
    In stock for quick delivery
    • Sale 40%
  • Maanesten - Jewellery box - Jewelry Box - Moonshine Rose
    Maanesten
    Jewellery box - Jewelry Box
    73,50 €
    • 14 x 14 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Stardust Bag - Moonshine Rose
    Maanesten
    Make-up bag - Stardust Bag
    46,73 €
    • B: 18,5 x H: 12 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Stardust Bag - Pink Theatre Magic
    Maanesten
    Make-up bag - Stardust Bag
    46,73 €
    • B: 18,5 x H: 12 cm
    In stock for quick delivery
  • Maanesten - Tote bag - Canvas Totebag - Roses and Shells
    Maanesten
    Tote bag - Canvas Totebag
    19,99 €   33,33 €
    Sale 41%
    • B: 44,5 x H: 41,5 cm
    In stock for quick delivery
    • Sale 41%
  • Maanesten - Tote bag - Canvas Totebag - Moonshine Rose
    Maanesten
    Tote bag - Canvas Totebag
    33,33 €
    • B: 44,5 x H: 41,5 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Makeup Bag Big - Moonshine Rose
    Maanesten
    Make-up bag - Makeup Bag Big
    59,87 €
    • B: 31 x H: 21
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Medium - Moonshine Rose
    Maanesten
    Make-up bag - Makeup Bag Medium
    46,53 €
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Toilet bag - MAKE UP BAG - Moon & Stars - Purple
    Maanesten
    Make-up bag - Makeup Bag Medium
    46,53 €
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Medium - Pink Theatre Magic
    Maanesten
    Make-up bag - Makeup Bag Medium
    46,53 €
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Asics - Sneakers - GEL-Quantium 360 VIII Utility - White/Black
    Asics
    Sneakers - GEL-Quantium 360 VIII Utility
    95,00 €   190,00 €
    Sale 50%
    • 36
    • 37
    • 37,5
    • 38
    • 39
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43,5
    • 44
    • 44,5
    • 45
    • 46
    In stock for quick delivery
    • Sale 50%
  • Cala Jade - Crossbody bag - Misu Mini - Black
    Cala Jade
    Crossbody bag - Misu Mini
    370,00 €
    • W: 16 x H: 17 x D: 11 cm
    Expected on stock: February 27, 2026
  • Cala Jade - Crossbody bag - Misu Mini - Nutmeg
    Cala Jade
    Crossbody bag - Misu Mini
    370,00 €
    • W: 16 x H: 17 x D: 11 cm
    In stock for quick delivery
  • Cala Jade - Crossbody bag - Misu Mini - Umber
    Cala Jade
    Crossbody bag - Misu Mini
    370,00 €
    • W: 16 x H: 17 x D: 11 cm
    Expected on stock: February 27, 2026
  • Cala Jade - Crossbody bag - Misu Mini - Merlot
    Cala Jade
    Crossbody bag - Misu Mini
    400,00 €
    • W: 16 x H: 17 x D: 11 cm
    In stock for quick delivery
  • Cala Jade - Crossbody bag - Misu Mini - Taupe
    Cala Jade
    Crossbody bag - Misu Mini
    400,00 €
    • W: 16 x H: 17 x D: 11 cm
    In stock for quick delivery
  • Selected Femme - Blouse - SLFIngrid 2/4 Knit O-neck Lano O-Neck NOOS - Island Fossil Melange
    Selected Femme
    Blouse - SLFIngrid LS Knit Lano O-Neck NOOS
    26,72 €   66,81 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 61%
    • Essentials
  • H2OFagerholt - Shorts - Holiday Shorts - Grey Putty
    H2OFagerholt
    Shorts - Holiday Shorts
    28,07 €   93,59 €
    Sale 71%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 71%
  • ROTATE by Birger Christensen - Dress - Tulana Flower Beads Midi Dress - Egret Combo
    ROTATE by Birger Christensen
    Dress - Tulana Flower Beads Midi Dress
    235,52 €   588,98 €
    Sale 61%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 61%
    • Partly Recycled
  • Mads Nørgaard - Dress - Poplinda Esme Dress - Pinstripe/Cashmere Blue
    Mads Nørgaard
    Dress - Poplinda Esme Dress
    76,00 €   190,00 €
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Mads Nørgaard - Dress - Poplinda Esme Dress - Pinstripe/Parfait Pink
    Mads Nørgaard
    Dress - Poplinda Esme Dress
    76,00 €   190,00 €
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Mads Nørgaard - Shopper - Sacky Atoma Aop Bag - Fiery Red
    Mads Nørgaard
    Shopper - Sacky Atoma Aop Bag
    14,00 €   35,00 €
    Sale 60%
    • One-size
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Mads Nørgaard - Shopper - Sacky Atoma Aop Bag - Jet Black
    Mads Nørgaard
    Shopper - Sacky Atoma Aop Bag
    14,00 €   35,00 €
    Sale 60%
    • One-size
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Hype The Detail - Pants - Lace Legging - Beige
    Hype The Detail
    Pants - Lace Legging
    20,08 €   50,21 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 61%
  • Selected Femme - Blouse - SLFNiva LS Knit O-neck - Birch
    Selected Femme
    Blouse - SLFNiva LS Knit O-neck
    26,72 €   66,81 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 61%
  • Selected Femme - Blouse - SLFNiva LS Knit O-neck - Black
    Selected Femme
    Blouse - SLFNiva LS Knit O-neck
    26,72 €   66,81 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 61%
  • IVY Copenhagen - Jacket - IVY-Jazz Short Jacket Wash Ecru - Ecru
    IVY Copenhagen
    Jacket - IVY-Jazz Short Jacket Wash Ecru
    58,84 €   147,14 €
    Sale 61%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 61%
  • Selected Femme - Top - SLFAnna O-neck Striped Tank Top - Light Grey/Snow White
    Selected Femme
    Top - SLFAnna O-neck Striped Tank Top
    13,87 €   34,68 €
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 61%
    • Organic Cotton
  • Dear Denier - Tights - Erika 80 Denier - Black
    Dear Denier
    Tights - Erika 80 Denier
    21,99 €   29,31 €
    Sale 25%
    • S/M
    • M/L
    • L/XL
    • XXL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Classic Clothing Care - - Antistat Spray - Classic
    Classic Clothing Care
    Soap - Antistat Spray
    15,40 €
    • 225 ml
    In stock for quick delivery
  • LULU Copenhagen - Earring - Bouquet Plate Earring - Gold plated
    LULU Copenhagen
    Earring - Bouquet Plate Earring
    33,47 €
    • Onesize
    Expected on stock: January 30, 2026
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Gold plated
    LULU Copenhagen
    Earring - Stiletto Earring
    23,43 €
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Doll accessories - Stiletto Earring - Silver plated
    LULU Copenhagen
    Earring - Stiletto Earring
    23,43 €
    • 7 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Gold plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    26,78 €
    • 8 mm x 4 mm
    In stock for quick delivery
  • LULU Copenhagen - Earring - Word Kiss Earring - Silver plated
    LULU Copenhagen
    Earring - Word Kiss Earring
    26,78 €
    • 8 mm x 4 mm
    In stock for quick delivery
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Black
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    106,92 €
    • H: 29 x D: 27 x W: 60 cm
    In stock for quick delivery
    • Essentials
  • Rains - Weekend bag - Hilo Weekend Bag Large W3 - Beige
    Rains
    Weekend bag - Hilo Weekend Bag Large W3
    106,92 €
    • H: 29 x D: 27 x W: 60 cm
    Expected on stock: February 6, 2026
    • Essentials
  • Dear Denier - Tights - Erika 15 Denier - Light Nude
    Dear Denier
    Tights - Erika 15 Denier
    19,98 €   26,64 €
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 15 Denier - Black
    Dear Denier
    Tights - Erika 15 Denier
    19,98 €   26,64 €
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 30 Denier - Black
    Dear Denier
    Tights - Erika 30 Denier
    19,98 €   26,64 €
    Sale 25%
    • S/M
    • M/L
    • L/XL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • Dear Denier - Tights - Erika 50 Denier - Black
    Dear Denier
    Tights - Erika 50 Denier
    20,98 €   27,97 €
    Sale 25%
    • S/M
    • M/L
    • L/XL
    • XXL
    In stock for quick delivery
    • Sale 25%
    • Partly Recycled
  • A. Kjærbede - Sunglasses - Frida - Black
    A. Kjærbede
    Sunglasses - Frida
    13,32 €   26,64 €
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • A. Kjærbede - Sunglasses - Frida - Chocolate
    A. Kjærbede
    Sunglasses - Frida
    13,32 €   26,64 €
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
  • A. Kjærbede - Sunglasses - Frida - Smoke Transparent
    A. Kjærbede
    Sunglasses - Frida
    13,32 €   26,64 €
    Sale 50%
    • One Size
    In stock for quick delivery
    • Sale 50%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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