WINTER SALE - Up to 70% off fashion, home & kids
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Rotate News

Season news

Shop Rotate
ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
1.899,00 kr.
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
599,00 kr.
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
2.499,00 kr.
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
1.899,00 kr.
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
2.199,00 kr.
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
1.799,00 kr.
Back to Work

Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
3.199,00 kr.
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
1.499,00 kr.
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
1.849,00 kr.
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
1.399,00 kr.
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
1.399,00 kr.
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
4.649,00 kr.
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
435,00 kr. 669,00 kr.
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
1.399,00 kr.
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
279,00 kr.
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
975,00 kr.
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
349,00 kr.
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
399,00 kr.
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
649,00 kr.
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
599,00 kr.
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
149,00 kr.
 

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  • Rains - Backpack - Trail Backpack W3 - Green
    Rains
    Backpack - Trail Backpack W3
    539,40 kr.   899,00 kr.
    Sale 40%
    • H 47 x B 30 x D 12 cm
    In stock for quick delivery
    • Sale 40%
    • Essentials
  • Rains - Backpack - Trail MSN Bag W3 - Black
    Rains
    Backpack - Trail MSN Bag W3
    799,00 kr.
    • H 39 x B 36 x D 15 cm
    In stock for quick delivery
    • Essentials
  • Rains - Backpack - Trail MSN Bag W3 - Green
    Rains
    Backpack - Trail MSN Bag W3
    799,00 kr.
    • H 39 x B 36 x D 15 cm
    11-16 days delivery time
    • Essentials
  • Rains - Backpack - Trail Mountaineer Bag W3 - Black
    Rains
    Backpack - Trail Mountaineer Bag W3
    999,00 kr.
    • H 47 x B 29,5 x D 18,5 cm
    11-16 days delivery time
    • Essentials
  • Rains - Weekend bag - Hilo Weekend Bag Small W3 - Black
    Rains
    Weekend bag - Hilo Weekend Bag Small W3
    499,00 kr.
    • H23 x W40 x D20cm
    In stock for quick delivery
    • Essentials
  • Rains - Weekend bag - Hilo Weekend Bag Small W3 - Beige
    Rains
    Weekend bag - Hilo Weekend Bag Small W3
    499,00 kr.
    • H23 x W40 x D20cm
    Expected on stock: February 6, 2026
    • Essentials
  • Rudolph Care - Face Cleanser - Nourishing Cleansing Oil - Cleansing Oil
    Rudolph Care
    Face Cleanser - Nourishing Cleansing Oil
    244,00 kr.   325,00 kr.
    Sale 25%
    • 100 ml
    In stock for quick delivery
    • Sale 25%
  • Pernille Corydon - Ring - Saga - Silver
    Pernille Corydon
    Ring - Saga
    599,00 kr.
    • 50
    • 52
    • 54
    • 55
    • 57
    In stock for quick delivery
  • Rudolph Care - Sun Lotion - Sun Balm SPF 50 - Sun Balm - 10 ml
    Rudolph Care
    Sun Lotion - Sun Balm SPF 50
    94,00 kr.   125,00 kr.
    Sale 25%
    • 10 ml
    In stock for quick delivery
    • Sale 25%
  • Rudolph Care - Sun Lotion - Sun Balm SPF 50 - Sun Balm - 45 ml
    Rudolph Care
    Sun Lotion - Sun Balm SPF 50
    183,00 kr.   245,00 kr.
    Sale 26%
    • 45 ml
    In stock for quick delivery
    • Sale 26%
  • LULU Copenhagen - Earring - Melted Heart - Gold
    LULU Copenhagen
    Earring - Melted Heart
    249,00 kr.
    • H: 8 mm
    In stock for quick delivery
  • New Balance - Sneakers - BB480LHJ - Navy/White
    New Balance
    Sneakers - BB480LHJ
    260,70 kr.   869,00 kr.
    Sale 70%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43
    • 44
    • 44,5
    • 45
    • 45,5
    • 46,5
    In stock for quick delivery
    • Sale 70%
  • Woods Copenhagen - Face Cleanser - Clansing Balm - 100% natural cleansin
    Woods Copenhagen
    Face Cleanser - Cleansing Balm
    279,00 kr.
    • 75 ml
    In stock for quick delivery
  • Woods Copenhagen - Face Cleanser - Clansing Balm - 100% natural cleansin
    Woods Copenhagen
    Face Cleanser - Cleansing Balm
    279,00 kr.
    • 75 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #002: neroli / jasmine / white amber
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    4-5 weeks of delivery time
  • Bon Parfumeur - Perfume - Eau De Parfum - #003: yuzu / violet leaves / vetiver
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #101: rose / sweet pea / white cedar
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #102: tea / cardamom / mimosa
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #103: tiare flower / jasmine / hibiscus
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #104: orange verte / jacynthe / lierre
    Bon Parfumeur
    Perfume - Eau De Parfum
    1.099,00 kr.
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #201: green apple / lily-of-the-valley / pear
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #202: watermelon / red currant / jasmine
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #203: raspberry / vanilla / blackberry
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    4-5 weeks of delivery time
  • Bon Parfumeur - Perfume - Eau De Parfum - #302: amber / iris / sandalwood
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #501: praline / licorice / patchouli
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #601: vetiver / cedar / bergamot
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    11-16 days delivery time
  • Bon Parfumeur - Perfume - Eau De Parfum - #602: black pepper / cedar / patchouli
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    4-5 weeks of delivery time
  • Bon Parfumeur - Perfume - Eau De Parfum - #801 Cedar/ Cypress/ White musks
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #802: peony / lotus / bamboo
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #803: embruns / gingembre / patchouli
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Bon Parfumeur - Perfume - Eau De Parfum - #901: nutmeg / almond / patchouli
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    4-5 weeks of delivery time
  • Bon Parfumeur - Perfume - Eau De Parfum - #902: armagnac / blond tobacco / cinnamon
    Bon Parfumeur
    Perfume - Eau De Parfum
    399,00 kr.
    • 30 ml
    • 100 ml
    In stock for quick delivery
  • Samsøe & Samsøe - Dress - Sahaileys Dress - BLACK
    Samsøe Samsøe
    Dress - Sahaileys Dress
    559,60 kr.   1.399,00 kr.
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Baum und Pferdgarten - Pants - Nachi PS24 - Black
    Baum und Pferdgarten
    Pants - Nachi PS24
    599,60 kr.   1.499,00 kr.
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine A - Earring - Tres Petit Vintage Shell Earring - Silver
    Stine A
    Earring - Tres Petit Vintage Shell Earring
    167,40 kr.   279,00 kr.
    Sale 40%
    • One size
    In stock for quick delivery
    • Sale 40%
  • Stine A - Earring - Golden Reflection Earring - Gold
    Stine A
    Earring - Golden Reflection Earring
    323,40 kr.   539,00 kr.
    Sale 40%
    • One Size
    In stock for quick delivery
    • Sale 40%
  • Samsøe & Samsøe - - Angy Skirt - SILVER
    Samsøe Samsøe
    Skirt - Angy Skirt
    479,60 kr.   1.199,00 kr.
    Sale 60%
    • XXS
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • Partly Recycled
  • Stine Goya - Dress - Ditta - Swirl
    Stine Goya
    Dress - Ditta
    839,70 kr.   2.799,00 kr.
    Sale 70%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 70%
  • Stine Goya - Top - Orly - Check
    Stine Goya
    Top - Orly
    479,70 kr.   1.599,00 kr.
    Sale 70%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 70%
  • Stine Goya - Pants - Loren - Jet Black
    Stine Goya
    Pants - Loren
    359,70 kr.   1.199,00 kr.
    Sale 70%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 70%
  • Maria Black - Earring - Lotus 9 Huggie - Silver
    Maria Black
    Earring - Lotus 9 Huggie
    300,00 kr.
    • Left
    • Right
    In stock for quick delivery
  • Maria Black - Earring - Branch Hoop - Silver
    Maria Black
    Earring - Branch Hoop
    250,00 kr.
    • D: 12 mm
    • D: 16 mm
    In stock for quick delivery
  • LULU Copenhagen - Earrings - Spinning Wheel - Gold
    LULU Copenhagen
    Earrings - Spinning Wheel
    175,00 kr.
    • One Size
    In stock for quick delivery
  • LULU Copenhagen - Earrings - Spinning Wheel - Silver
    LULU Copenhagen
    Earrings - Spinning Wheel
    175,00 kr.
    • One Size
    In stock for quick delivery
  • LULU Copenhagen - Earring - Boheme Pearl - Silver
    LULU Copenhagen
    Earring - Boheme Pearl
    249,00 kr.
    • One Size
    In stock for quick delivery
  • Maanesten - Bracelet - Tullia Bracelet - Silver
    Maanesten
    Bracelet - Tullia Bracelet
    390,00 kr.   650,00 kr.
    Sale 40%
    • Onesize
    In stock for quick delivery
    • Sale 40%
  • Maanesten - Ring - Demi Ring - Silver
    Maanesten
    Ring - Demi Ring
    570,00 kr.   950,00 kr.
    Sale 40%
    • 51
    • 53
    • 55
    In stock for quick delivery
    • Sale 40%
  • Maanesten - Earrings - Esta Earrings - Silver
    Maanesten
    Earrings - Esta Earrings
    950,00 kr.
    • one-size
    In stock for quick delivery
  • Maanesten - Necklace - Cassandra Necklace - Silver
    Maanesten
    Necklace - Cassandra Necklace
    550,00 kr.
    • 40,5 cm
    In stock for quick delivery
  • Maanesten - Earrings - Aega Earsticks - Goldplated
    Maanesten
    Earrings - Aega Earsticks
    350,00 kr.
    • Onesize
    In stock for quick delivery
  • Maanesten - Earrings - Aega Earsticks - Silver
    Maanesten
    Earrings - Aega Earsticks
    350,00 kr.
    • Onesize
    In stock for quick delivery
  • Maanesten - Earrings - Hestia Earrings - Goldplated
    Maanesten
    Earrings - Hestia Earrings
    450,00 kr.
    • 1,5 x 1 cm
    In stock for quick delivery
  • Maanesten - Earrings - Hestia Earrings - Silver
    Maanesten
    Earrings - Hestia Earrings
    450,00 kr.
    • 1,5 x 1 cm
    In stock for quick delivery
  • House of Vincent - Earring - Celestial Horizon Earring - Silver
    House of Vincent
    Earring - Celestial Horizon Earring
    124,50 kr.   249,00 kr.
    Sale 50%
    • B:22 mm x H:24 mm
    • Sale 50%
  • Maanesten - Earrings - Vesta Earsticks - Silver
    Maanesten
    Earrings - Vesta Earsticks
    350,00 kr.
    • 6,5 x 7 mm
    In stock for quick delivery
  • Wood Wood - Blazer - Fargo - Black Wash
    Wood Wood
    Blazer - Fargo
    839,70 kr.   2.799,00 kr.
    Sale 70%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 70%
    • Organic Cotton
  • Wood Wood - Dress - Erica Wrap Dress - Black
    Wood Wood
    Dress - Erica Wrap Dress
    779,70 kr.   2.599,00 kr.
    Sale 70%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 70%
  •
    Pico
    Hair Claw - Small Satin Rose Claw
    149,00 kr.
    • 5,5 cm
    Expected on stock: January 30, 2026
  • Pico - Hair Claw - Small Satin Rose Claw - Chocolate
    Pico
    Hair Claw - Small Satin Rose Claw
    149,00 kr.
    • 5,5 cm
    Expected on stock: January 30, 2026
  • Pico - Hair Claw - Small Satin Rose Claw - Bright Red
    Pico
    Hair Claw - Small Satin Rose Claw
    149,00 kr.
    • 5,5 cm
    Expected on stock: January 30, 2026
  • Sneaky Fox - Tights - Selena Panty Hose - Black
    Sneaky Fox
    Tights - Selena Panty Hose
    114,50 kr.   229,00 kr.
    Sale 50%
    • Onesize
    In stock for quick delivery
    • Sale 50%
  • Pernille Corydon - Bracelet - Eden Bracelet - Gold
    Pernille Corydon
    Bracelet - Eden Bracelet
    399,00 kr.
    • 19 cm
    9-14 days delivery time
  • Pernille Corydon - Bracelet - Eden Bracelet - Silver
    Pernille Corydon
    Bracelet - Eden Bracelet
    399,00 kr.
    • 19 cm
    In stock for quick delivery
  • Pernille Corydon - Necklace - Eden Necklace - Silver
    Pernille Corydon
    Necklace - Eden Necklace
    449,40 kr.   749,00 kr.
    Sale 40%
    • 65 cm
    In stock for quick delivery
    • Sale 40%
  • PUMA - Sneakers - Doublecourt - White/New Navy
    PUMA
    Sneakers - Doublecourt
    299,60 kr.   749,00 kr.
    Sale 60%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39
    • 40
    • 40,5
    • 41
    • 42
    • 42,5
    • 43
    • 44
    • 45
    In stock for quick delivery
    • Sale 60%
  • Pernille Corydon - Ring - Hana Ring - Gold
    Pernille Corydon
    Ring - Hana Ring
    549,00 kr.
    • 48
    • 50
    • 52
    • 54
    • 55
    • 57
    • 59
    • 61
    In stock for quick delivery
  • Pernille Corydon - Ring - Hana Ring - Silver
    Pernille Corydon
    Ring - Hana Ring
    549,00 kr.
    • 48
    • 50
    • 52
    • 54
    • 55
    • 57
    • 59
    • 61
    In stock for quick delivery
  • Pernille Corydon - Earring - Small Hana Earring - Silver
    Pernille Corydon
    Earring - Small Hana Earring
    199,00 kr.
    • One Size
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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