WINTER TREAT: 20% off fashion (does not apply to already discounted items) CODE: WINTER20
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Explore Fashion Categories

Explore our universe of fashion

Get inspired

Fashion News

Seasonal Styles

Rotate News

Small details

Jewellery

Season favorites

Footwear
Pre Spring

Styles for a new season

Find inspiration
DICO - Boots - Ann Boots - Light Tan (Escovado Leather)
DICO
Ann Boots
2.349 kr.
Aiayu - Dress - Enola Dress - Dried Herb
Aiayu
Enola Dress
1.795 kr.
Cala Jade - Handbag - Misu - Falu Red
Cala Jade
Misu
3.999 kr.
Aiayu - Jacket - Cleo Denim Jacket - Clear Blue
Aiayu
Cleo Denim Jacket
2.295 kr.
Aiayu - Jeans - Carlo Midwaist Wide Jeans - Clear Blue
Aiayu
Carlo Midwaist Wide Jeans
1.795 kr.
Selected Femme - Handbag - SLFStella Mini Suede Bag - Tan
Selected Femme
SLFStella Mini Suede Bag
999 kr.
Ganni News

This Season's new styles

Shop Ganni here
Ganni - Shirt - Flocked Organza Peplum Shirt - Black
Ganni
Flocked Organza Peplum Shirt
2.199 kr.
Ganni - Dress - Flocked Organza Long Ruched Dress - Black
Ganni
Flocked Organza Long Ruched Dress
3.025 kr.
Ganni - Blazer - Flock Check Suiting Blazer - Chicory Coffee
Ganni
Flock Check Suiting Blazer
3.349 kr.
Ganni - Pants - Flock Check Suiting Pants - Chicory Coffee
Ganni
Flock Check Suiting Pants
2.549 kr.
Ganni - T-shirt - Basic Jersey Tiger Relaxed T-shirt - Blissful Blue
Ganni
Basic Jersey Tiger Relaxed T-shirt
799 kr.
Ganni - Pants - Wool Stripe Mid Waist Pants - Pewter
Ganni
Wool Stripe Mid Waist Pants
2.899 kr.
Sneakers News

New favorites for the season

Explore sneakers
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
949 kr.
New Balance - Sneakers - U740BO2 - Black/Black Cement
New Balance
U740BO2
949 kr.
New Balance
M1000EGR
1.349 kr.
New Balance - Sneakers - U7402EL - Medusa green
New Balance
U7402EL
949 kr.
New Balance - Sneakers - U190652H - Light silver metallic
New Balance
U190652H
1.249 kr.
Asics - Turntable stand - GEL-Cumulus 16 - Carrier Grey / Pure Silver
Asics
GEL-Cumulus 16
1.249 kr.
 

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  • Aiayu - Mittens - Mei - Mix Bark
    Aiayu
    Mittens - Mei
    1.195 kr.
    • Onesize
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Beanie - Hela - Mix Bark
    Aiayu
    Beanie - Hela
    995 kr.
    • Onesize
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Toilet bag - Favorite Bag Double - Albicant
    Aiayu
    Toilet bag - Favorite Bag Double
    795 kr.
    • 25 cm x 17 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Aiayu - Toilet bag - Pouch Double - Albicant
    Aiayu
    Toilet bag - Pouch Double
    495 kr.
    • 30 x 23 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Skall Studio - T-shirt - Edie Tee - Black
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Off White
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Light Beige
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Dark Grey Melange
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Grey Melange
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - T-shirt - Edie Tee - Dark Brown
    Skall Studio
    T-shirt - Edie Tee
    449 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • GOTS
  • Skall Studio - Top - Edie Tank Top - Black
    Skall Studio
    Top - Edie Tank Top
    399 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Top - Edie Tank Top - Off White
    Skall Studio
    Top - Edie Tank Top
    399 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shorts - Edie Shorts - Black
    Skall Studio
    Shorts - Edie Shorts
    399 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shorts - Edie Shorts - Off White
    Skall Studio
    Shorts - Edie Shorts
    399 kr.
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Aiayu - Toilet bag - Pouch Linen - Water
    Aiayu
    Toilet bag - Pouch Linen
    495 kr.
    • One size
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Toilet bag - Pouch Linen - Navy
    Aiayu
    Toilet bag - Pouch Linen
    495 kr.
    • One size
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Toilet bag - Pouch Linen - Pure Nature
    Aiayu
    Toilet bag - Pouch Linen
    495 kr.
    • One size
    In stock for quick delivery
    • Houmøllers Exclusive
  • Skall Studio - Shirt - Edgar Shirt - Black
    Skall Studio
    Shirt - Edgar Shirt
    999 kr.
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shirt - Edgar Shirt - Optic White
    Skall Studio
    Shirt - Edgar Shirt
    999 kr.
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Skall Studio - Shirt - Edgar Shirt - Light Cream
    Skall Studio
    Shirt - Edgar Shirt
    999 kr.
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Aiayu - Make-up bag - Pouch Linen Mini - Water
    Aiayu
    Make-up bag - Pouch Linen Mini
    395 kr.
    • One size
    In stock for quick delivery
    • Houmøllers Exclusive
  • Aiayu - Make-up bag - Pouch Linen Mini - Pure Nature
    Aiayu
    Make-up bag - Pouch Linen Mini
    395 kr.
    • One size
    In stock for quick delivery
    • Houmøllers Exclusive
  •
    Aiayu
    Toilet bag - Pouch Heavy Poplin
    395 kr.
    • 30 x 23 cm
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Aiayu - Make-up bag - Pouch Mini Heavy Poplin - Pacific
    Aiayu
    Make-up bag - Pouch Mini Heavy Poplin
    295 kr.
    • 24 x 15 cm.
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • IVY Copenhagen - Jeans - IVY-Charlotte Jeans - Rinse Vicky
    IVY Copenhagen
    Jeans - IVY-Charlotte Jeans
    359,6 kr.   899 kr.
    Sale 60%
    • 25/32''
    • 26/32''
    • 27/32''
    • 28/32''
    • 29/32''
    • 30/32''
    • 31/32''
    • 32/32''
    • 33/32''
    In stock for quick delivery
    • Sale 60%
  • Angulus - Ankle Boots - Chelsea Boot - Black/Black
    Angulus
    Ankle Boots - Chelsea Boot
    1.199,2 kr.   1.499 kr.
    Sale 20%
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 20%
  • Angulus - Loafers - Shoe With Elastic - Black/Black
    Angulus
    Loafers - Shoe With Elastic
    959,2 kr.   1.199 kr.
    Sale 20%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Aiayu - Towel - Linen Towel - Pure Nature
    Aiayu
    Towel - Linen Towel
    125 kr.
    • 30x50
    • 50x90
    • 70x140
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Aiayu - Towel - Linen Towel - Saffron
    Aiayu
    Towel - Linen Towel
    125 kr.
    • 30x50
    • 50x90
    • 70x140
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Aiayu - Towel - Linen Towel - Earth
    Aiayu
    Towel - Linen Towel
    125 kr.
    • 30x50
    • 50x90
    • 70x140
    In stock for quick delivery
    • Houmøllers Exclusive
    • GOTS
  • Angulus - Boots - 7694-101 - Cognac
    Angulus
    Boots - 70s Inspired Long Shafted Leather Boot
    1.679,2 kr.   2.099 kr.
    Sale 20%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 20%
    • Essentials
  • Skall Studio - Pants - Edgar Pants - Black
    Skall Studio
    Pants - Edgar Pants
    899 kr.
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Essentials
  • Cala Jade - Shoulder bag - Humi S - Balck
    Cala Jade
    Handbag - Humi S
    3.099 kr.
    • W: 22 x H: 18 x D: 11 cm
    In stock for quick delivery
  • Cala Jade - Shoulder bag - Humi S - Umber
    Cala Jade
    Handbag - Humi S
    3.099 kr.
    • W: 22 x H: 18 x D: 11 cm
    In stock for quick delivery
  • Skall Studio - Belt - Carla Straw Belt - Black
    Skall Studio
    Belt - Carla Straw Belt
    999 kr.
    • XS/S
    • M/L
    In stock for quick delivery
  • Skall Studio - Belt - Carla Straw Belt - Natural
    Skall Studio
    Belt - Carla Straw Belt
    999 kr.
    • XS/S
    • M/L
    In stock for quick delivery
  • Pico - Tote bag - Long Rosalia Bag - Chocolate
    Pico
    Tote bag - Long Rosalia Bag
    275 kr.
    • 36 x 35 cm
    Expected on stock: January 30, 2026
  • Pico
    Jewellery box - Trinket Box
    175 kr.
    • 9 x 5 cm
    Expected on stock: January 30, 2026
  • Pico
    Jewellery box - Trinket Box
    349 kr.
    • 14,5 x 10 cm
    Expected on stock: January 30, 2026
  • Pico
    Jewellery box - Trinket Box
    349 kr.
    • 14,5 x 10 cm
    Expected on stock: January 30, 2026
  • Samsøe Samsøe
    Belt - SAPetra Belt
    524,3 kr.   749 kr.
    Sale 30%
    • XS/S
    • M/L
    In stock for quick delivery
    • Sale 30%
  • Samsøe Samsøe - Belt - SAPetra Belt - FUDGE
    Samsøe Samsøe
    Belt - SAPetra Belt
    524,3 kr.   749 kr.
    Sale 30%
    • XS/S
    • M/L
    In stock for quick delivery
    • Sale 30%
  • Samsøe Samsøe - Hat - SADolly Beret - BLACK
    Samsøe Samsøe
    Hat - SADolly Beret
    524,3 kr.   749 kr.
    Sale 30%
    • O/S
    In stock for quick delivery
    • Sale 30%
  • Samsøe Samsøe - Jacket - SALixa Jacket - FOSSIL
    Samsøe Samsøe
    Jacket - SALixa Jacket
    1.259,3 kr.   1.799 kr.
    Sale 30%
    • XXS
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 30%
    • Organic Cotton
  • Plissé Copenhagen - Belt - Grace Belt - Mud/Black
    Plissé Copenhagen
    Belt - Grace Belt
    499 kr.
    • L: 108 x W: 2,3 cm
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Celma - Dark Brown
    Plissé Copenhagen
    Belt - Celma
    499 kr.
    • S/M
    • M/L
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Celma - Light Brown
    Plissé Copenhagen
    Belt - Celma
    499 kr.
    • S/M
    • M/L
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Cassila Belt - Dark brown
    Plissé Copenhagen
    Belt - Cassila Belt
    399 kr.
    • L: 95 x W: 1,4 cm
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Gamma Belt - Bordeaux
    Plissé Copenhagen
    Belt - Gamma Belt
    399 kr.
    • L: 105 x W: 2,80 cm
    11-16 days delivery time
  • Plissé Copenhagen - Belt - Gamma Belt - Cognac
    Plissé Copenhagen
    Belt - Gamma Belt
    399 kr.
    • L: 105 x W: 2,80 cm
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Gamma Belt - Dark brown
    Plissé Copenhagen
    Belt - Gamma Belt
    399 kr.
    • L: 105 x W: 2,80 cm
    In stock for quick delivery
  • Samsøe Samsøe - Handbag - SALylo Mini Bag - Fudge
    Samsøe Samsøe
    Handbag - SALylo Mini Bag
    1.119,3 kr.   1.599 kr.
    Sale 30%
    • ONE SIZE
    In stock for quick delivery
    • Sale 30%
  • Mos Mosh - Pants - MMDara Treasure Pant Regular - Delicioso
    Mos Mosh
    Pants - MMDara Treasure Pant Regular
    439,6 kr.   1.099 kr.
    Sale 60%
    • 25'
    • 26'
    • 27'
    • 28'
    • 29'
    • 30'
    • 31'
    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Kids sunglasses - SLFEssential SS Boxy Tee - Golden Brown
    Selected Femme
    T-shirt - SLFEssential SS Boxy Tee
    159,2 kr.   199 kr.
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
  • Selected Femme - Skirt - Slflulu Brushed Hw Knit Skirt - Delicioso MELANGE
    Selected Femme
    Skirt - SLFLulu Brushed HW Knit Skirt
    399,2 kr.   499 kr.
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
  • Selected Femme - Skirt - SLFLulu Brushed HW Knit Skirt - Medium Grey Melange
    Selected Femme
    Skirt - SLFLulu Brushed HW Knit Skirt
    399,2 kr.   499 kr.
    Sale 20%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Necklace - Swift Necklace 01 - Silver
    Maria Black
    Necklace - Swift Necklace 01
    639,2 kr.   799 kr.
    Sale 20%
    • 42 cm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 05 - Left - Gold Plated
    Maria Black
    Earring - Swift Earring 05
    719,2 kr.   899 kr.
    Sale 20%
    • L: 10 cm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 05 - Left - Silver
    Maria Black
    Earring - Swift Earring 05
    559,2 kr.   699 kr.
    Sale 20%
    • L: 10 cm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 05 - Right - Silver
    Maria Black
    Earring - Swift Earring 05
    559,2 kr.   699 kr.
    Sale 20%
    • L: 10 cm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Bracelet - Swift Bracelet 01 - Gold Plated
    Maria Black
    Bracelet - Swift Bracelet 01
    479,2 kr.   599 kr.
    Sale 20%
    • L: 17 cm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 03 - Left - Gold plated
    Maria Black
    Earring - Swift Earring 03
    479,2 kr.   599 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 03 - Right - Gold plated
    Maria Black
    Earring - Swift Earring 03
    479,2 kr.   599 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 03 - Left - Silver
    Maria Black
    Earring - Swift Earring 03
    399,2 kr.   499 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 03 - Right - Silver
    Maria Black
    Earring - Swift Earring 03
    399,2 kr.   499 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 01 - Gold Plated
    Maria Black
    Earring - Swift Earring 01
    319,2 kr.   399 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • Maria Black - Earring - Swift Earring 01 - Silver
    Maria Black
    Earring - Swift Earring 01
    239,2 kr.   299 kr.
    Sale 20%
    • L: 40 mm
    In stock for quick delivery
    • Sale 20%
  • MP Denmark - Socks - Grace Socks - Black
    MP Denmark
    Socks - Grace Socks
    69,3 kr.   99 kr.
    Sale 30%
    • 37/39
    • 40/42
    In stock for quick delivery
    • Sale 30%
  •
    MP Denmark
    Socks - Grace Socks
    69,3 kr.   99 kr.
    Sale 30%
    • 37/39
    • 40/42
    • Sale 30%
  •
    MP Denmark
    Socks - Grace Socks
    69,3 kr.   99 kr.
    Sale 30%
    • 37/39
    • 40/42
    In stock for quick delivery
    • Sale 30%
  • MP Denmark - Socks - 3-pack - Black
    MP Denmark
    Socks - 3-pack
    153,3 kr.   219 kr.
    Sale 30%
    • 37/39
    • 40/42
    In stock for quick delivery
    • Sale 30%
  • MP Denmark - Socks - 3-pack - Grey Melange
    MP Denmark
    Socks - 3-pack
    153,3 kr.   219 kr.
    Sale 30%
    • 37/39
    • 40/42
    In stock for quick delivery
    • Sale 30%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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