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Summer Ready

Best styles of the season

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Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Shoes
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
Summer News

Explore fashion news and trends for spring and summer 2025

Season trend

Boheme Chic

All you need

Beach Vacation

Party season

Dresses

News

Sneakers
Rotate News

From everyday to party

Explore Rotate news
ROTATE by Birger Christensen - Cardigan - Firm Knit Cardigan - Black
ROTATE by Birger Christensen
Firm Knit Cardigan
CHF 262.67
ROTATE by Birger Christensen - Knit - Light Knit Logo Sweater - Zinfandel
ROTATE by Birger Christensen
Light Knit Logo Sweater
CHF 200.10
ROTATE by Birger Christensen - T-shirt - Short Sleeve T-Shirt - Black
ROTATE by Birger Christensen
Short Sleeve T-Shirt
CHF 62.45
ROTATE by Birger Christensen - T-shirt - Astra Oversized T-Shirt - Black
ROTATE by Birger Christensen
Astra Oversized T-Shirt
CHF 62.45
ROTATE by Birger Christensen - Top - Basic Tank Top - White
ROTATE by Birger Christensen
Basic Tank Top
CHF 43.67
ROTATE by Birger Christensen - Jeans - Rotta Laced Straight Leg Jeans - Light Blue Denim
ROTATE by Birger Christensen
Rotta Laced Straight Leg Jeans
CHF 275.19
Basic for Everyday Life

20% Off Selected Styles

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Selected Femme - T-shirt - SLFEssential SS Boxy Tee NOOS - Oatmeal
Selected Femme
SLFEssential SS Boxy Tee NOOS
CHF 19.85 CHF 24.90
Selected Femme - T-shirt - SLFEssential SS Boxy Tee NOOS - Light Grey Melange
Selected Femme
SLFEssential SS Boxy Tee NOOS
CHF 19.85 CHF 24.90
Selected Femme - T-shirt - SLFColwoman 2/4 Oversized Tee NOOS - White
Selected Femme
SLFColwoman 2/4 Oversized Tee NOOS
CHF 25.83 CHF 32.41
Selected Femme - T-shirt - SLFColwoman 2/4 Oversized Tee NOOS - Black
Selected Femme
SLFColwoman 2/4 Oversized Tee NOOS
CHF 25.83 CHF 32.41
Samsøe & Samsøe - T-shirt - Camino SS T-shirt - Mole
Samsøe & Samsøe
Camino SS T-shirt
CHF 34.81 CHF 43.67
Selected Femme - Top - SLFAnna U-neck Tank Top NOOS - Black
Selected Femme
SLFAnna U-neck Tank Top NOOS
CHF 19.85 CHF 24.90
New Sneaker Favorites

The season's latest sneakers are here
Asics - Sneakers - GEL-NYC - Cream/Putty
Asics
GEL-NYC
CHF 132.36 CHF 156.30
New Balance - Sneakers - MR530SG - White
New Balance
MR530SG
CHF 100.00 CHF 125.00
New Balance - Sneakers - M1906RLG - Castle Rock/Rain Cloud
New Balance
M1906RLG
CHF 127.50 CHF 150.00
New Balance - Sneakers - M2002RST - Steel
New Balance
M2002RST
CHF 124.00 CHF 155.00
New Balance - Sneakers - MR530ASM - Turtle Dove/Angora
New Balance
MR530ASM
CHF 97.75 CHF 115.00
New Balance - Sneakers - U740SG2 - Castlerock/Slate Gray
New Balance
U740SG2
CHF 97.75 CHF 115.00
Asics - Sneakers - GEL Kayano 14 - Black/Pure Silver
Asics
GEL Kayano 14
CHF 148.55 CHF 174.77
Asics - Sneakers - GEL-NYC 2055 - Cream/Midnight
Asics
GEL-NYC 2055
CHF 132.36 CHF 156.30
 

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  • Modström - Jumpsuit - MinniMD Jumpsuit - Light Blue
    Modström
    Jumpsuit - MinniMD Jumpsuit
    CHF 59.79 CHF 150.05
    61%
    • XS
    • S
    • M
    • L
    • XL
  • New Balance - Sneakers - U370AH - Concrete/Sea Salt
    New Balance
    Sneakers - U370AH
    CHF 62.50 CHF 125.00
    50%
    • 36
    • 37
    • 37,5
    • 38
    • 38,5
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    In stock for quick delivery
  • Maanesten - Necklace - Leni Necklace - 18 ct gold plated 925 Sterling silver
    Maanesten
    Necklace - Leni Necklace
    CHF 48.55 CHF 81.22
    41%
    • L: 45 cm + 2 cm
    In stock for quick delivery
  • Maanesten - Earrings - Lemona Petite Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Lemona Petite Earrings
    CHF 44.81 CHF 74.96
    41%
    • L: 15 x W: 9,6 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lemona Petite Earrings - 925 Sterling silver
    Maanesten
    Earrings - Lemona Petite Earrings
    CHF 44.81 CHF 74.96
    41%
    • L: 15 x W: 9,6 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lemona Grande Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Lemona Grande Earrings
    CHF 63.51 CHF 106.25
    41%
    • L: 23,5 x W: 18 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lemona Grande Earrings - 925 Sterling silver
    Maanesten
    Earrings - Lemona Grande Earrings
    CHF 63.51 CHF 106.25
    41%
    • L: 23,5 x W: 18 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lydia Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Lydia Earrings
    CHF 41.07 CHF 68.70
    41%
    • L: 23 mm
    In stock for quick delivery
  • Maanesten - Earrings - Lydia Earrings - 925 Sterling silver
    Maanesten
    Earrings - Lydia Earrings
    CHF 41.07 CHF 68.70
    41%
    • L: 23 mm
    In stock for quick delivery
  • Maanesten - Earrings - Mara Earrings - 925 Sterling silver
    Maanesten
    Earrings - Mara Earrings
    CHF 44.81 CHF 74.96
    41%
    • L: 20 x W: 14,8 mm
    In stock for quick delivery
  • Maanesten - Earrings - Sabrina Earrings - 925 Sterling silver
    Maanesten
    Earrings - Sabrina Earrings
    CHF 67.25 CHF 112.50
    41%
    • L: 50 mm
    In stock for quick delivery
  • Maanesten - Earrings - Sabi Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Sabi Earrings
    CHF 68.70
    • L: 37 mm
    In stock for quick delivery
  • Maanesten - Earrings - Sabi Earrings - 925 Sterling silver
    Maanesten
    Earrings - Sabi Earrings
    CHF 68.70
    • L: 37 mm
    In stock for quick delivery
  • Maanesten - Earrings - Andrina Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Andrina Earrings
    CHF 33.59 CHF 56.19
    41%
    • L: 15 mm
    In stock for quick delivery
  • Maanesten - Earrings - Andrina Earrings - 925 Sterling silver
    Maanesten
    Earrings - Andrina Earrings
    CHF 33.59 CHF 56.19
    41%
    • L: 15 mm
    In stock for quick delivery
  • Maanesten - Earrings - Caia Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Caia Earrings
    CHF 22.37 CHF 37.42
    41%
    • W: 3,9 mm
    In stock for quick delivery
  • Maanesten - Earrings - Caia Earrings - 925 Sterling silver
    Maanesten
    Earrings - Caia Earrings
    CHF 22.37 CHF 37.42
    41%
    • W: 3,9 mm
    In stock for quick delivery
  • Maanesten - Earrings - Venus Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Venus Earrings
    CHF 70.99 CHF 118.76
    41%
    • L: 35 mm
    In stock for quick delivery
  • Maanesten - Earrings - Eve Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Eve Earrings
    CHF 81.22
    • Hoop D: 15 mm
    In stock for quick delivery
  • Maanesten - Earrings - Eve Earrings - 925 Sterling silver
    Maanesten
    Earrings - Eve Earrings
    CHF 81.22
    • Hoop D: 15 mm
    In stock for quick delivery
  • Maanesten - Earrings - Isidora Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Isidora Earrings
    CHF 81.22
    • L: 122 mm x L: 35 mm
    In stock for quick delivery
  • Maanesten - Earrings - Isidora Earrings - 925 Sterling silver
    Maanesten
    Earrings - Isidora Earrings
    CHF 81.22
    • L: 122 mm x L: 35 mm
    In stock for quick delivery
  • Maanesten - Necklace - Bonadea Necklace - 18 ct gold plated 925 Sterling silver
    Maanesten
    Necklace - Bonadea Necklace
    CHF 78.47 CHF 131.27
    41%
    • L: 41 cm + 3 cm ext. chain
    In stock for quick delivery
  • Maanesten - Necklace - Ayiya Necklace - 925 Sterling silver
    Maanesten
    Necklace - Ayiya Necklace
    CHF 78.47 CHF 131.27
    41%
    • L: 38 cm + 3 cm ext. chain
    In stock for quick delivery
  • Maanesten - Necklace - Misa Choker - 18 ct gold plated 925 Sterling silver
    Maanesten
    Necklace - Misa Choker
    CHF 41.07 CHF 68.70
    41%
    • L: 140 cm
    In stock for quick delivery
  • Maanesten - Ring - Selene Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Selene Ring
    CHF 48.55 CHF 81.22
    41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Maanesten - Ring - Selene Ring - 925 Sterling silver
    Maanesten
    Ring - Selene Ring
    CHF 48.55 CHF 81.22
    41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Maanesten - Ring - Zahra Ring - 18 ct gold plated 925 Sterling silver
    Maanesten
    Ring - Zahra Ring
    CHF 56.03 CHF 93.73
    41%
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Maanesten - Bracelet - Simou Bracelet - 18 ct gold plated 925 Sterling silver
    Maanesten
    Bracelet - Simou Bracelet
    CHF 44.81 CHF 74.96
    41%
    • L: 16 cm + 2 cm ext. chain
  • Maanesten - Earrings - Laia Grande Earrings - 18 ct gold plated 925 Sterling silver
    Maanesten
    Earrings - Laia Grande Earrings
    CHF 48.55 CHF 81.22
    41%
    • Onesize
    In stock for quick delivery
  • Maanesten - Earrings - Laia Grande Earrings - 925 Sterling silver
    Maanesten
    Earrings - Laia Grande Earrings
    CHF 48.55 CHF 81.22
    41%
    • Onesize
    In stock for quick delivery
  • Maanesten - Make-up bag - Makeup Bag Medium - Moonshine Rose
    Maanesten
    Make-up bag - Makeup Bag Medium
    CHF 49.85
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Toilet bag - MAKE UP BAG - Moon & Stars - Purple
    Maanesten
    Make-up bag - Makeup Bag Medium
    CHF 49.85
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Medium - Cute Bows
    Maanesten
    Make-up bag - Makeup Bag Medium
    CHF 30.13 CHF 49.85
    40%
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Medium - Roses and Shells
    Maanesten
    Make-up bag - Makeup Bag Medium
    CHF 30.13 CHF 49.85
    40%
    • B: 31 x H: 21 cm
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Big - Moonshine Rose
    Maanesten
    Make-up bag - Makeup Bag Big
    CHF 62.34
    • B: 31 x H: 21
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Toilet bag - MAKE UP BAG - BIG - Moon & Stars - Purple
    Maanesten
    Make-up bag - Makeup Bag Big
    CHF 62.34
    • B: 31 x H: 21
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Make-up bag - Makeup Bag Big - Roses and Shells
    Maanesten
    Make-up bag - Makeup Bag Big
    CHF 37.68 CHF 62.34
    40%
    • B: 31 x H: 21
    In stock for quick delivery
    • Partly Recycled
  • Maanesten - Hair Claw - Jada Hair Claw - Rainbow
    Maanesten
    Hair Claw - Jada Hair Claw
    CHF 22.37 CHF 37.42
    41%
    • L: 5,5 cm
    In stock for quick delivery
  • Maanesten - Hair Claw - Nayeli Hair Claw - Pear Sorbet
    Maanesten
    Hair Claw - Nayeli Hair Claw
    CHF 14.89 CHF 24.90
    41%
    • 7,6 x 6,5 cm
    In stock for quick delivery
  • Maanesten - Hair Claw - Nayeli Hair Claw - Mocha
    Maanesten
    Hair Claw - Nayeli Hair Claw
    CHF 14.89 CHF 24.90
    41%
    • 7,6 x 6,5 cm
    In stock for quick delivery
  • Maanesten - Hair Claw - Arista - Pear Sorbet
    Maanesten
    Hair Claw - Arista
    CHF 14.89 CHF 24.90
    41%
    • Onesize
    In stock for quick delivery
  • Maanesten - Hair Claw - Pasha - Pear Sorbet
    Maanesten
    Hair Claw - Pasha
    CHF 3.67 CHF 6.13
    41%
    • Onesize
    In stock for quick delivery
  • Maanesten - Tote bag - Canvas Totebag - Roses and Shells
    Maanesten
    Tote bag - Canvas Totebag
    CHF 18.62 CHF 31.16
    41%
    • B: 44,5 x H: 41,5 cm
    In stock for quick delivery
  • Maanesten - Tote bag - Canvas Totebag - Moonshine Rose
    Maanesten
    Tote bag - Canvas Totebag
    CHF 31.16
    • B: 44,5 x H: 41,5 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Reva - Roses and Shells
    Maanesten
    Make-up bag - Reva
    CHF 29.84 CHF 49.93
    41%
    • B: 20,5 x L: 16 x D: 7 cm
    In stock for quick delivery
  • Maanesten - Jewellery box - Jewelry Box - Moonshine Rose
    Maanesten
    Jewellery box - Jewelry Box
    CHF 68.70
    • 14 x 14 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Stardust Bag - Moonshine Rose
    Maanesten
    Make-up bag - Stardust Bag
    CHF 43.60
    • B: 18,5 x H: 12 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Stardust Bag - Roses and Shells
    Maanesten
    Make-up bag - Stardust Bag
    CHF 26.16 CHF 43.60
    40%
    • B: 18,5 x H: 12 cm
    In stock for quick delivery
  • Maanesten - Hair Clip - Heart Apple Hairclip - Pear Sorbet
    Maanesten
    Hair Clip - Heart Apple Hairclip
    CHF 7.40 CHF 12.39
    41%
    • L: 4,5 cm
    In stock for quick delivery
  • Maanesten - Make-up bag - Dreams Makeup Bag - Roses and Shells
    Maanesten
    Make-up bag - Dreams Makeup Bag
    CHF 41.07 CHF 68.70
    41%
    • B: 20,5 x L: 19 x D: 9 cm
    In stock for quick delivery
    • Partly Recycled
  • By Malene Birger - Belt - Ounlo - Black
    By Malene Birger
    Belt - Ounlo
    CHF 174.78
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Belt - Ounlo - Oyster Gray
    By Malene Birger
    Belt - Ounlo
    CHF 174.78
    • Onesize
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Top - Amani - Black
    By Malene Birger
    Top - Amani
    CHF 49.77 CHF 62.45
    21%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • By Malene Birger - Top - Amani - Soft White
    By Malene Birger
    Top - Amani
    CHF 49.77 CHF 62.45
    21%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  •
    By Malene Birger
    Make-up bag - Bae Makeup
    CHF 200.10
    • One Size
    In stock for quick delivery
  • By Malene Birger
    Make-up bag - Bae Makeup
    CHF 200.10
    • One Size
    In stock for quick delivery
  • By Malene Birger
    Make-up bag - Bae Makeup
    CHF 200.10
    • One Size
    In stock for quick delivery
  • Cala Jade - Crossbody bag - Misu Mini - Black
    Cala Jade
    Crossbody bag - Misu Mini
    CHF 350.27
    • W: 16 x H: 17 x D: 11 cm
    Expected on stock: September 26, 2025
  • Cala Jade - Crossbody bag - Misu Mini - Nutmeg
    Cala Jade
    Crossbody bag - Misu Mini
    CHF 350.27
    • W: 16 x H: 17 x D: 11 cm
    Expected on stock: September 26, 2025
  • Cala Jade - Crossbody bag - Misu Mini - Umber
    Cala Jade
    Crossbody bag - Misu Mini
    CHF 350.27
    • W: 16 x H: 17 x D: 11 cm
    Expected on stock: September 26, 2025
  • Cala Jade - Crossbody bag - Misu Mini - Henna
    Cala Jade
    Crossbody bag - Misu Mini
    CHF 350.27
    • W: 16 x H: 17 x D: 11 cm
    In stock for quick delivery
  • Asics - Sneakers - GEL-Quantium 360 VIII Utility - White/Black
    Asics
    Sneakers - GEL-Quantium 360 VIII Utility
    CHF 99.68 CHF 200.10
    51%
    • 36
    • 37
    • 37,5
    • 38
    • 39
    • 39,5
    • 40
    • 40,5
    • 41,5
    • 42
    • 42,5
    • 43,5
    • 44
    • 44,5
    • 45
    • 46
    In stock for quick delivery
  • Selected Femme - Blouse - SLFIngrid 2/4 Knit O-neck Lano O-Neck NOOS - Black
    Selected Femme
    Blouse - SLFIngrid LS Knit Lano O-Neck NOOS
    CHF 24.88 CHF 62.45
    61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • Selected Femme - Blouse - SLFIngrid 2/4 Knit O-neck Lano O-Neck NOOS - Island Fossil Melange
    Selected Femme
    Blouse - SLFIngrid LS Knit Lano O-Neck NOOS
    CHF 24.88 CHF 62.45
    61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Essentials
  • Selected Femme - Blouse - SLFIngrid LS Knit O-neck Lano O-Neck NOOS - Black
    Selected Femme
    Blouse - SLFIngrid 2/4 Knit O-neck
    CHF 24.88 CHF 62.45
    61%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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