WINTER SALE - Up to 70% off fashion, home & kids
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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
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Season news

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
€254.15
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
€80.16
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
€334.44
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
€254.15
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
€294.29
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
€240.76
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Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
€428.12
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
€200.61
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
€247.45
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
€187.23
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
€187.24
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
€622.17
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
€71.00 €89.62
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
€187.23
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
€34.71
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
€130.54
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
€46.73
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
€53.42
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
€86.89
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
€90.00
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
€25.00
 

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  • Pernille Corydon - Earring - Globe Earring - Gold
    Pernille Corydon
    Earring - Globe Earring
    €18.40   €36.82
    Sale 51%
    • 30 mm
    In stock for quick delivery
    • Sale 51%
  • Pernille Corydon - Earring - Rain Earstick - Silver
    Pernille Corydon
    Earring - Rain Earstick
    €11.71   €23.43
    Sale 51%
    • 6 mm
    In stock for quick delivery
    • Sale 51%
  • Pernille Corydon - Necklace - Ellie Necklace - Silver
    Pernille Corydon
    Necklace - Ellie Necklace
    €46.78   €93.59
    Sale 51%
    • 45-50 cm
    In stock for quick delivery
    • Sale 51%
  • Pernille Corydon - Earring - Storm Earring - Silver
    Pernille Corydon
    Earring - Storm Earring
    €16.66   €33.34
    Sale 51%
    • 22 mm
    In stock for quick delivery
    • Sale 51%
  • Selected Femme - Blouse - SLFAnna LS Crew Neck Tee Multistripe - Light Grey Melange Stripes
    Selected Femme
    Blouse - SLFAnna LS Crew Neck Tee Multistripe
    €16.01   €40.01
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Sale 60%
    • Organic Cotton
  • Pernille Corydon - Ring - Coastline Ring - Gold
    Pernille Corydon
    Ring - Coastline Ring
    €33.40   €66.79
    Sale 50%
    • 52
    • 55
    In stock for quick delivery
    • Sale 50%
  • Pernille Corydon - Ring - Coastline Ring - Silver
    Pernille Corydon
    Ring - Coastline Ring
    €33.40   €66.79
    Sale 50%
    • 52
    • 55
    In stock for quick delivery
    • Sale 50%
  • Pernille Corydon - Earring - Coastline Earring - Gold
    Pernille Corydon
    Earring - Coastline Earring
    €26.11   €43.49
    Sale 40%
    • 22 mm
    In stock for quick delivery
    • Sale 40%
  • Pernille Corydon - Earring - Coastline Earring - Silver
    Pernille Corydon
    Earring - Coastline Earring
    €21.76   €43.49
    Sale 50%
    • 22 mm
    In stock for quick delivery
    • Sale 50%
  • Pernille Corydon - Necklace - Agnes Necklace - Silver
    Pernille Corydon
    Necklace - Agnes Necklace
    €43.44   €86.89
    Sale 51%
    • 40-45 cm
    In stock for quick delivery
    • Sale 51%
  • Pernille Corydon - Earring - Ocean Shine Earrings - Silver
    Pernille Corydon
    Earring - Ocean Shine Earring
    €20.01   €40.03
    Sale 51%
    • 18 mm
    In stock for quick delivery
    • Sale 51%
  • Selected Femme - Dress - SLFRita SL Dress - Black
    Selected Femme
    Dress - SLFRita SL Dress
    €42.79   €106.93
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Dress - SLFRita SL Dress - Island Fossil Melange
    Selected Femme
    Dress - SLFRita SL Dress
    €42.79   €106.93
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 60%
  • HALO - Vest - Blocked Fleece Vest - Chocolate Chip
    HALO
    Vest - Blocked Fleece Vest
    €140.45
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Partly Recycled
    • Essentials
  • HALO - Jacket - Blocked Zip Fleece - Major Brown
    HALO
    Jacket - Blocked Zip Fleece
    €167.23
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Partly Recycled
    • Essentials
  • HALO - Jacket - Blocked Zip Fleece - Black
    HALO
    Jacket - Blocked Zip Fleece
    €167.23
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Partly Recycled
    • Essentials
  • HALO - Jacket - Blocked Zip Fleece - GUNMETAL
    HALO
    Jacket - Blocked Zip Fleece
    €167.23
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Partly Recycled
  • HALO - Pants - Trail Pants - Black
    HALO
    Pants - Trail Pants
    €160.53
    • XS
    • S
    • M
    • L
    • XL
    11-16 days delivery time
    • Essentials
  • HALO - T-shirt - Essential T-shirt - Grey Melange
    HALO
    T-shirt - Essential T-shirt
    €46.73
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • HALO - T-shirt - Essential T-shirt - Black
    HALO
    T-shirt - Essential T-shirt
    €46.73
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • HALO - T-shirt - Essential T-shirt - Bright White
    HALO
    T-shirt - Essential T-shirt
    €46.73
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    In stock for quick delivery
    • Organic Cotton
    • Essentials
  • Maanesten - Ring - Viva Ring - Silver Plated
    Maanesten
    Ring - Viva Ring
    €60.00
    • 49
    • 51
    • 53
    • 55
    • 57
    In stock for quick delivery
  • Selected Femme - Knit - SLFWola LS O-Neck - Black
    Selected Femme
    Knit - SLFWola LS O-Neck
    €26.72   €66.81
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 61%
    • Essentials
  • H2OFagerholt - T-shirt - Le T-shirt - Deep Black
    H2OFagerholt
    T-shirt - Le T-shirt
    €72.24   €240.87
    Sale 71%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 71%
    • Organic Cotton
  • H2OFagerholt - T-shirt - Le T-shirt - Grey Putty
    H2OFagerholt
    T-shirt - Le T-shirt
    €72.24   €240.87
    Sale 71%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 71%
    • Organic Cotton
  • Cala Jade - Handbag - Misu - Black
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    In stock for quick delivery
  • Cala Jade - Handbag - Misu - Nutmeg
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    In stock for quick delivery
  • Cala Jade - Handbag - Misu - Umber
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    Expected on stock: February 27, 2026
  • Cala Jade - Handbag - Misu - Taupe
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    In stock for quick delivery
  • Cala Jade - Handbag - Misu - Falu Red
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    In stock for quick delivery
  • Cala Jade - Handbag - Misu - Navy Nubuck
    Cala Jade
    Handbag - Misu
    €550.00
    • W: 22 x H: 25 x D: 15 cm
    In stock for quick delivery
  • Cala Jade - Shoulder bag - Misu L - Black
    Cala Jade
    Shoulder bag - Misu L
    €640.00
    • W: 45 x H: 35 x D: 20 cm
    In stock for quick delivery
  • Cala Jade - Shoulder bag - Misu L - Umber
    Cala Jade
    Shoulder bag - Misu L
    €640.00
    • W: 45 x H: 35 x D: 20 cm
    Expected on stock: February 27, 2026
  • Cala Jade - Shoulder bag - Misu L - Nutmeg
    Cala Jade
    Shoulder bag - Misu L
    €640.00
    • W: 45 x H: 35 x D: 20 cm
    Expected on stock: February 27, 2026
  • IVY Copenhagen - Jeans - Ivy-tara Jeans Wash Cool Barcelona - Denim Blue
    IVY Copenhagen
    Jeans - Ivy-tara Jeans Wash Cool Barcelona
    €42.79   €106.98
    Sale 60%
    • 25 / 32"
    • 26 / 32"
    • 27 / 32"
    • 28 / 32"
    • 29 / 32"
    • 30 / 32"
    • 31 / 32"
    • 32 / 32"
    In stock for quick delivery
    • Sale 60%
    • Essentials
  • IVY Copenhagen - Pants - IVY-Alice MW Pant - Black
    IVY Copenhagen
    Pants - IVY-Alice MW Pant
    €48.15   €120.37
    Sale 60%
    • 25/30
    • 26/30
    • 27/30
    • 28/30
    • 29/30
    • 30/30
    • 31/30
    • 32/30
    • 33/30
    • 25/32
    • 26/32
    • 27/32
    • 28/32
    • 29/32
    • 30/32
    • 31/32
    • 32/32
    • 33/32
    In stock for quick delivery
    • Sale 60%
    • Essentials
  • IVY Copenhagen - Jeans - IVY-Tara Jeans Wash Cool Excellent Black - Black
    IVY Copenhagen
    Jeans - IVY-Tara Jeans Wash Cool Excellent Black
    €42.79   €106.98
    Sale 60%
    • 25/30''
    • 26/30''
    • 27/30''
    • 28/30''
    • 29/30''
    • 30/30''
    • 31/30''
    • 32/30''
    • 33/30''
    • 25/32''
    • 26/32''
    • 27/32''
    • 28/32''
    • 29/32''
    • 30/32''
    • 31/32''
    • 32/32''
    • Sale 60%
    • Essentials
  • IVY Copenhagen - Jeans - IVY-Alexa Ankle - (col. 9) Cool Black
    IVY Copenhagen
    Jeans - IVY-Alexa Ankle
    €42.79   €106.98
    Sale 60%
    • 24/30
    • 25/30
    • 26/30
    • 27/30
    • 28/30
    • 29/30
    • 30/30
    • 31/30
    • 32/30
    • 33/30
    In stock for quick delivery
    • Sale 60%
    • Essentials
  • IVY Copenhagen - Jeans - IVY-Alexa Ankle - (col. 51) Original Denim Blue
    IVY Copenhagen
    Jeans - IVY-Alexa Ankle
    €42.79   €106.98
    Sale 60%
    • 24/30
    • 25/30
    • 26/30
    • 27/30
    • 28/30
    • 29/30
    • 30/30
    • 31/30
    • 32/30
    • 33/30
    In stock for quick delivery
    • Sale 60%
    • Essentials
  • Pico - Bracelet - Gilly Bracelet - Sterling silver
    Pico
    Bracelet - Gilly Bracelet
    €33.34
    • 16- 18 cm
    In stock for quick delivery
  • Pico - Earring - Grace Hoop - Silverplated
    Pico
    Earring - Grace Hoop
    €30.12
    • D: 30 mm
    In stock for quick delivery
  • Stine A - Earring - BFF Earring - Silver
    Stine A
    Earring - BFF Earring
    €14.38   €23.97
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Stine A - Earring - Girl Power Earring - Gold Plated
    Stine A
    Earring - Girl Power Earring
    €14.38   €23.97
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Stine A - Earring - I Love Earring - 239
    Stine A
    Earring - I Love Earring
    €19.19   €32.00
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Stine A - Earring - I Love Earring - Silver
    Stine A
    Earring - I Love Earring
    €19.19   €32.00
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Stine A - Earring - I Love Your Heart Earring - Silver
    Stine A
    Earring - I Love Your Heart Earring
    €14.38   €23.97
    Sale 41%
    • Onesize
    In stock for quick delivery
    • Sale 41%
  • Pure By Nat - Earring - Chain earring w. gemstones & pearl - Gold Plated
    Pure By Nat
    Earring - Chain earring w. gemstones & pearl
    €22.09
    • L: 5 cm
    In stock for quick delivery
  • Selected Femme - Blouse - SLFNaja LS Knit O-Neck - Endless Sky
    Selected Femme
    Blouse - SLFNaja LS Knit O-Neck
    €26.72   €66.81
    Sale 61%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 61%
  • Selected Femme - Pants - SLFRita-Freia MW Straight Pant - Endless Sky Melange
    Selected Femme
    Pants - SLFRita-Freia MW Straight Pant
    €42.78   €106.98
    Sale 61%
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Sale 61%
    • Partly Recycled
  • Plissé Copenhagen - Belt - Knot Belt - Black / Gold Buckle
    Plissé Copenhagen
    Belt - Knot Belt
    €53.42
    • 105 cm
    11-16 days delivery time
  • Plissé Copenhagen - Belt - Knot Belt - Dark Brown / Gold Buckle
    Plissé Copenhagen
    Belt - Knot Belt
    €53.42
    • 105 cm
    In stock for quick delivery
  • Plissé Copenhagen - Belt - Knot Belt - Black / Silver Buckle
    Plissé Copenhagen
    Belt - Knot Belt
    €53.42
    • 105 cm
    In stock for quick delivery
  • Selected Femme - Dress - SLFAje SL Dress - Black
    Selected Femme
    Dress - SLFAje SL Dress
    €64.19   €160.51
    Sale 61%
    • 34
    • 36
    • 38
    • 40
    • 42
    In stock for quick delivery
    • Sale 61%
  • AY Studios - Computer Sleeve - AY Computer Bag - Army Green
    AY Studios
    Computer Sleeve - AY Computer Bag
    €86.89
    • 37 x 25,5 x 3 cm
    In stock for quick delivery
    • 100% Recycled
  • AY Studios - Computer Sleeve - AY Computer Bag - Black
    AY Studios
    Computer Sleeve - AY Computer Bag
    €86.89
    • 37 x 25,5 x 3 cm
    In stock for quick delivery
    • 100% Recycled
  • AY Studios - Computer Sleeve - AY Computer Bag - Navy Blue
    AY Studios
    Computer Sleeve - AY Computer Bag
    €86.89
    • 37 x 25,5 x 3 cm
    In stock for quick delivery
    • 100% Recycled
  • AY Studios - Computer Sleeve - AY Computer Bag - Dark Brown
    AY Studios
    Computer Sleeve - AY Computer Bag
    €86.89
    • 37 x 25,5 x 3 cm
    In stock for quick delivery
    • 100% Recycled
  • Baum und Pferdgarten - Earring - Arctic Stud Small - White Rhodium Plated
    Maria Black
    Earring - Arctic Stud Small
    €53.42
    • L: 9 mm
    In stock for quick delivery
  • Baum und Pferdgarten - Earring - Arctic Stud Small - 18K Gold Plated
    Maria Black
    Earring - Arctic Stud Small
    €66.81
    • L: 9 mm
    In stock for quick delivery
  • Maria Black - Earring - Arctic Stud Extra Small - White Rhodium Plated
    Maria Black
    Earring - Arctic Stud Extra Small
    €40.03
    • L: 8 mm
    In stock for quick delivery
  • Maria Black - Earring - Arctic Stud Extra Small - 18K Gold Plated
    Maria Black
    Earring - Arctic Stud Extra Small
    €53.42
    • L: 8 mm
    In stock for quick delivery
  • Maria Black - Necklace - Arctic Necklace - White Rhodium Plated
    Maria Black
    Necklace - Arctic Necklace
    €133.70
    • 42 cm
    In stock for quick delivery
  • Maria Black - Necklace - Arctic Necklace - 18K Gold Plated
    Maria Black
    Necklace - Arctic Necklace
    €160.46
    • 42 cm
    In stock for quick delivery
  • By Malene Birger - Pants - Lisaboa - Black
    By Malene Birger
    Pants - Lisaboa
    €85.61   €214.09
    Sale 61%
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Sale 61%
    • Essentials
  • Pretty Ballerinas - Children's bench - Moa - Black w. Silver
    Pretty Ballerinas
    Loafers - Moa
    €101.70   €254.25
    Sale 60%
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    In stock for quick delivery
    • Sale 60%
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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