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Seasonal News

Discover this season's fashion news

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Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

New Arrivals
Tops
Bottoms
Outerwear
Shoes
Gym Wear
Jewellery
Accessories
Basic
Fashion with conscience
Beauty
Trends

Pre Spring

Styles for a new season

Find inspiration

Cleo Denim Jacket

Carlo Midwaist Wide Jeans

Selected Femme

EUR 117.7 ~~EUR 147.11~~

Selected Femme

SLFAnna U-neck Tank Top NOOS

Ganni News

This Season's new styles

Shop Ganni here

Flocked Organza Peplum Shirt

Flocked Organza Long Ruched Dress

Flock Check Suiting Blazer

Flock Check Suiting Pants

Structured Rib Beanie

Basic Jersey Tiger Relaxed T-shirt

Filter

Asics

Sneakers - GEL-Quantum 360 I

EUR 100.37 ~~EUR 200.74~~

Sale 50%
- 36
- 37
- 37,5
- 38
- 39
- 39,5
- 40
- 40,5
- 41,5
- 42
- 42,5
- 43,5
- 44
- 44,5
- 45
- 46
In stock for quick delivery
- Sale 50%
By Malene Birger

Shirt - Derris

EUR 187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

EUR 187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

EUR 187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
By Malene Birger

Shirt - Derris

EUR 187.3
- 32
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Organic Cotton
- Essentials
Selected Femme

Top - SLFRia 2/4 SS Top

EUR 37.39 ~~EUR 53.4~~

Sale 30%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFIris Relaxed LS Shirt B

EUR 65.51 ~~EUR 93.56~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFJolly LS Wrap Top B

EUR 65.51 ~~EUR 93.56~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
By Malene Birger

Pants - Cymbaria Trousers

EUR 321.19
- 34
- 36
- 38
- 40
- 42
- 44
In stock for quick delivery
- Partly Recycled
- Essentials
By Malene Birger

Pants - Cymbaria Trousers

EUR 321.19
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Partly Recycled
- Essentials
By Malene Birger

Top - Frillio

EUR 80.2
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Top - Frillio

EUR 80.2
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Top - Braga

EUR 42.8 ~~EUR 106.97~~

Sale 60%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 60%
By Malene Birger

Top - Braga

EUR 106.97
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Pants - Polene

EUR 160.53
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Pants - Polene

EUR 160.53
- XS
- S
- M
- L
- XL
In stock for quick delivery
By Malene Birger

Brooch - Mono

EUR 53.42
- 2.9 x 4 cm
In stock for quick delivery
- Essentials
Anine Bing

Jacket - Camden Jacket

EUR 500
- XS
- S
- M
- L
- XL
In stock for quick delivery
Anine Bing

Shirt - Paxton Shirt

EUR 300
- XS
- S
- M
- L
- XL
In stock for quick delivery
Anine Bing

T-shirt - Cohen Tee

EUR 120.4
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
Anine Bing

T-shirt - Cohen Tee

EUR 120.4
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Belt - Zoilo

EUR 147.14
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

EUR 214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

EUR 214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Zoira

EUR 214.08
- 120 cm
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ounlo

EUR 187.3
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ounlo

EUR 187.3
- Onesize
In stock for quick delivery
- Essentials
By Malene Birger

Belt - Ouma

EUR 106.97
- One Size
In stock for quick delivery
By Malene Birger

Belt - Marlos

EUR 147.14
- Onesize
In stock for quick delivery
Ragbag Studio

Ring - Lumora Ring

EUR 194
- 52
- 54
- 56
In stock for quick delivery
Ragbag Studio

Necklace - Lumora Pendant Necklace

EUR 254.25
- 42 cm
In stock for quick delivery
Ragbag Studio

Necklace - Lumora Pendant Necklace

EUR 220.78
- 42 cm
In stock for quick delivery
Ragbag Studio

Earrings - Lumora Small Studs

EUR 140.45
- Onesize
In stock for quick delivery
Ragbag Studio

Earrings - Lumora Small Studs

EUR 120.37
- Onesize
In stock for quick delivery
Ragbag Studio

Bracelet - Lumora Bangle

EUR 301.12
- Onesize
Expected on stock: February 20, 2026
Ragbag Studio

Bracelet - Lumora Bangle

EUR 260.95
- Onesize
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

EUR 120.36
- 100 X 100 cm
In stock for quick delivery
- Essentials
By Malene Birger

Scarf - Cornelis

EUR 120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

EUR 120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Scarf - Cornelis

EUR 120.36
- 100 X 100 cm
In stock for quick delivery
By Malene Birger

Pencil Case - Ivy Pen

EUR 66.81
- 20 x 5 x 5 cm
In stock for quick delivery
By Malene Birger

Pencil Case - Ivy Pen

EUR 66.81
- 20 x 5 x 5 cm
In stock for quick delivery
By Malene Birger

Bag - Ivy Travel Tag

EUR 53.42
- Onesize
In stock for quick delivery
By Malene Birger

Bag - Ivy Passport Etui

EUR 53.42
- Onesize
In stock for quick delivery
By Malene Birger

Bag - Ivy Passport Etui

EUR 53.42
- Onesize
In stock for quick delivery
Samsøe Samsøe

Jacket - SALita Jacket

EUR 650
- XXS
- XS
- S
- M
- L
- XL
In stock for quick delivery
ROTATE by Birger Christensen

Polo - Slinky Knit Polo LS

EUR 168.54 ~~EUR 240.77~~

Sale 30%
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Sale 30%
ROTATE by Birger Christensen

Scarf - Knit Hood Scarf

EUR 93.59 ~~EUR 133.7~~

Sale 30%
- Onesize
In stock for quick delivery
- Sale 30%
Selected Femme

Shirt - SLFAllison Oversize Ls Shirt B

EUR 56.22 ~~EUR 80.3~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%
LULU Copenhagen

Earring - Chunky Square Hoop

EUR 19.94
- 15 mm
In stock for quick delivery
LULU Copenhagen

Earring - Buckle Hoops Small

EUR 16.73
- 0,6 mm
In stock for quick delivery
LULU Copenhagen

Earring - Buckle Hoops Small

EUR 16.73
- 0,6 mm
In stock for quick delivery
LULU Copenhagen

Earring - Chunky Drop Hoop

EUR 19.94
- 15 mm
In stock for quick delivery
LULU Copenhagen

Earring - Chunky Drop Hoop

EUR 19.94
- 15 mm
In stock for quick delivery
By Malene Birger

Computer Sleeve - Ivy Laptop 16"

EUR 173.91
- Onesize
In stock for quick delivery
By Malene Birger

Computer Sleeve - Ivy Laptop 16"

EUR 173.91
- Onesize
In stock for quick delivery
ROTATE by Birger Christensen

Cardigan - Firm Knit Cardigan

EUR 206.04 ~~EUR 294.35~~
- XS
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
ROTATE by Birger Christensen

Cardigan - Firm Knit Cardigan

EUR 294.35
- S
- M
- L
- XL
In stock for quick delivery
- Organic Cotton
By Malene Birger

Jewellery box - Bae Bijoux

EUR 106.97
- Onesize
In stock for quick delivery
By Malene Birger

Jewellery box - Bae Bijoux

EUR 106.97
- Onesize
In stock for quick delivery
By Malene Birger

Jewellery box - Bae Bijoux

EUR 106.97
- Onesize
In stock for quick delivery
By Malene Birger

Make-up bag - Bae Makeup

EUR 214.08
- One Size
In stock for quick delivery
By Malene Birger

Wallet - Elia Coin

EUR 80.17
- 8,5 X 11 cm
In stock for quick delivery
- Essentials
By Malene Birger

Wallet - Elia Coin

EUR 80.17
- 8,5 X 11 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

EUR 106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

EUR 106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
By Malene Birger

Crossbody bag - Ivy

EUR 106.97
- 25.5 x 18 cm
In stock for quick delivery
- Essentials
Selected Femme

Dress - SLFPatricia Regular LS Short Dress

EUR 74.88 ~~EUR 106.94~~

Sale 30%
- 34
- 36
- 38
- 40
- 42
In stock for quick delivery
- Sale 30%

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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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