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Seasonal News

Discover this season's fashion news

Shop the latest styles

Fashion

The fashion world is a central part of Byflou.com. Our mission is to create an inspiring and comprehensive fashion universe for fashion-conscious and quality-conscious women around the world. At Byflou.com you will find a wide selection of Scandinavian fashion brands that embrace beautiful, classic, elegant and timeless basics as well as trendy and sporty designs. Explore our curated selection of fashion that is always updated with fresh styles from this season's collections.

  • New Arrivals
  • Tops
  • Bottoms
  • Outerwear
  • Shoes
  • Gym Wear
  • Jewellery
  • Accessories
  • Basic
  • Fashion with conscience
  • Beauty
  • Trends
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Season news

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ROTATE by Birger Christensen - Shirt - Flower Oversized Shirt - Orchid Ice
ROTATE by Birger Christensen
Flower Oversized Shirt
EUR 254.15
ROTATE by Birger Christensen - Top - Basic Tank Top - Molé
ROTATE by Birger Christensen
Basic Tank Top
EUR 80.16
ROTATE by Birger Christensen - Skirt - Flower Maxi Skirt - Molé
ROTATE by Birger Christensen
Flower Maxi Skirt
EUR 334.44
ROTATE by Birger Christensen - Top - Flared Denim Top - Hydrangea Blue
ROTATE by Birger Christensen
Flared Denim Top
EUR 254.15
ROTATE by Birger Christensen - Jeans - Twisted Lacing Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Twisted Lacing Jeans
EUR 294.29
ROTATE by Birger Christensen - Jeans - Flared Highwaisted Jeans - Hydrangea Blue
ROTATE by Birger Christensen
Flared Highwaisted Jeans
EUR 240.76
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Outfitinspiration

Find inspiration
OpéraSPORT - Blazer - NÈlia Blazer - GREY
OpéraSPORT
NÈlia Blazer
EUR 428.12
LIÈ STUDIO - Earrings - The Carla Earrings - Silver
LIÈ STUDIO
The Carla Earrings
EUR 200.61
Anine Bing - Jeans - Kate Jeans - Clean Indigo Washed Blue
Anine Bing
Kate Jeans
EUR 247.45
By Malene Birger - Shirt - Derris Shirt - Cabernet Stripe
By Malene Birger
Derris Shirt
EUR 187.23
Asics - Sneakers - Gel-Kayano 14 - Metropolis / Jasper Green
Asics
Gel-Kayano 14
EUR 187.24
LIÈ STUDIO - Bag - The Jane Bag - Black Patent Leather
LIÈ STUDIO
The Jane Bag
EUR 622.17
Yoga: Peace & well-being

Essentials for yoga, peace and everyday wellbeing

Explore essentials
Nordal - Blanket - Hammershøj Christmas Ovalt Bordfad - Cool Grey
Yoga - Simple Days
YOGA Mat
EUR 71.00 EUR 89.62
By Malene Birger - Jumpsuit - Beata - Dark Mahogany
By Malene Birger
Beata
EUR 187.23
Yoga - Simple Days - Pillow - YOGA Meditation Bolster - Beige
Yoga - Simple Days
YOGA Meditation Bolster
EUR 34.71
No17 Therapy - Scent freshener - Centerpiece Travertine Diffuser - Travertine
No17 Therapy
Centerpiece Travertine Diffuser
EUR 130.54
No17 Therapy - Scent freshener - Essential Aroma Oils - Calm Forest / Eucalyptus & Geranium
No17 Therapy
Essential Aroma Oils
EUR 46.73
HALO - Top - Women Training Bra - Black
HALO
Women Training Bra
EUR 53.42
HALO - Leggings - Women Training Tights - Black
HALO
Women Training Tights
EUR 86.89
Ayu - Scent freshener - Aroma Burner - Brass/Marble
Ayu
Aroma Burner
EUR 90.00
Ayu - Scent freshener - Aroma Oil - Vata
Ayu
Aroma Oil
EUR 25.00
 

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  • LALA Berlin - Scarf - Triangle Trinity Classic M - Alabastro Off-white
    LALA Berlin
    Scarf - Triangle Trinity Classic M
    EUR 388.14
    • One Size
    In stock for quick delivery
    • Essentials
  • LALA Berlin - Scarf - Triangle Trinity Classic M - Dune Beige
    LALA Berlin
    Scarf - Triangle Trinity Classic M
    EUR 388.14
    • One Size
    Expected on stock: January 30, 2026
    • Essentials
  • LALA Berlin - Scarf - Triangle Trinity Classic M - City Middlegrey Melange
    LALA Berlin
    Scarf - Triangle Trinity Classic M
    EUR 388.14
    • One Size
    In stock for quick delivery
    • Essentials
  • LALA Berlin - Scarf - Triangle Trinity Classic M - Lubecca Dark Grey Melange
    LALA Berlin
    Scarf - Triangle Trinity Classic M
    EUR 388.14
    • One Size
    In stock for quick delivery
    • Essentials
  • LALA Berlin - Scarf - Triangle Trinity Classic M - Stradivari Dark Brown Melange
    LALA Berlin
    Scarf - Triangle Trinity Classic M
    EUR 388.14
    • One Size
    Expected on stock: January 30, 2026
    • Essentials
  • Samsøe & Samsøe - Leather Jacket - SALylo Leather Jacket - Dark brown Dip-dye
    Samsøe Samsøe
    Leather Jacket - SALylo Leather Jacket
    EUR 257.02   EUR 642.56
    Sale 60%
    • XS
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    In stock for quick delivery
    • Sale 60%
  • Sneaky Fox - Tights - Jocelyn Tights - Sheer Bliss
    Sneaky Fox
    Tights - Jocelyn Tights
    EUR 17.27
    • Onesize
    In stock for quick delivery
  • Sneaky Fox - Tights - Jocelyn Tights - Black/Silver
    Sneaky Fox
    Tights - Jocelyn Tights
    EUR 17.27
    • Onesize
    In stock for quick delivery
  • Birkenstock - Shoes - Utti Lace Suede Leather - Gray Taupe
    Birkenstock
    Shoes - Utti Lace Suede Leather
    EUR 180.62
    • 36
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  • Birkenstock - Shoes - Utti Lace Suede Leather - Black
    Birkenstock
    Shoes - Utti Lace Suede Leather
    EUR 180.62
    • 36
    • 37
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    • 39
    • 40
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    • 44
    • 45
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  • Birkenstock - Shoes - Utti Lace Suede Leather - Thyme
    Birkenstock
    Shoes - Utti Lace Suede Leather
    EUR 90.31   EUR 180.62
    Sale 50%
    • 36
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    • 39
    • 40
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    • 42
    • 43
    • 44
    • 45
    • 46
    In stock for quick delivery
    • Sale 50%
  • Aiayu - Blouse - Circular Long Sleeve Melange - Mix Grey Melange
    Aiayu
    Blouse - Circular Long Sleeve Melange
    EUR 99.75
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Houmøllers Exclusive
    • Organic Cotton
    • Essentials
  • Sneaky Fox - Tights - Panty Hose - 2-pack - Black
    Sneaky Fox
    Tights - Panty Hose - 2-pack
    EUR 17.27
    • Onesize
    In stock for quick delivery
  • Sneaky Fox - Tights - Micro 60 - 3D - Black (Col. 5399)
    Sneaky Fox
    Tights - Ingrid Recycled Micro 60 PH
    EUR 13.25
    • Onesize
    In stock for quick delivery
  • STEAMERY - Steamer - Cirrus Lite Travel Steamer - Charcoal
    STEAMERY
    Steamer - Cirrus Lite Travel Steamer
    EUR 93.59
    • 23,3 x 13,6 x 7,1 cm
    In stock for quick delivery
  • Selected Femme - Jacket - SLFWilma Jacket NOOS - Delicioso
    Selected Femme
    Jacket - SLFWilma Jacket NOOS
    EUR 200.70
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
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  • Selected Femme - Blazer - SLFRita Lano Blazer NOOS - Medium Grey Melange
    Selected Femme
    Blazer - SLFRita Lano Blazer NOOS
    EUR 69.57   EUR 173.93
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Sale 60%
  • Selected Femme - Pants - SLFWide-Rita Lano MW Pant - Black
    Selected Femme
    Pants - SLFWide-Rita Lano MW Pant
    EUR 48.15   EUR 120.37
    Sale 60%
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    In stock for quick delivery
    • Sale 60%
  • Birkenstock - Shoes - Boston NU Oiled - Oiled Black
    Birkenstock
    Shoes - Boston Oiled Leather
    EUR 173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    In stock for quick delivery
    • Essentials
  • Birkenstock - Slippers - Boston Oiled Leather - Habana
    Birkenstock
    Shoes - Boston Oiled Leather
    EUR 173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Oiled Leather - Tabacco Brown
    Birkenstock
    Shoes - Boston Oiled Leather
    EUR 173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Oiled Leather - Cognac
    Birkenstock
    Shoes - Boston Oiled Leather
    EUR 86.96   EUR 173.93
    Sale 50%
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Sale 50%
    • Essentials
  • Birkenstock - Shoes - Boston Suede - Thyme
    Birkenstock
    Shoes - Boston Suede
    EUR 173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Suede - Faded Khaki
    Birkenstock
    Shoes - Boston Suede
    EUR 173.93
    • 35
    • 36
    • 37
    • 38
    • 39
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    • 47
    In stock for quick delivery
    • Essentials
  • Birkenstock - Shoes - Boston Suede - Velvet Grey
    Birkenstock
    Shoes - Boston Suede
    EUR 86.96   EUR 173.93
    Sale 50%
    • 35
    • 36
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    • 38
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    • 40
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    • 47
    In stock for quick delivery
    • Sale 50%
  • Rains - Jacket - Nome Short W Parka W3T3 - Navy
    Rains
    Jacket - Nome Short W Parka W3T3
    EUR 149.91   EUR 374.77
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Rains - Jacket - Alta Vision Short Puffer Jacket - Swamp
    Rains
    Jacket - Alta Vision Short Puffer Jacket
    EUR 149.91   EUR 374.77
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Modström - Skirt - Prudencemd Skirt - Black
    Modström
    Skirt - Prudencemd Skirt
    EUR 34.76   EUR 86.90
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
    • 100% Recycled
  •
    Rains
    Mittens - Lohja Puffer Mittens W1t2
    EUR 18.69   EUR 46.73
    Sale 60%
    • S/M
    • M/L
    In stock for quick delivery
    • Sale 60%
  • LIÈ STUDIO - Bracelet - The Amanda Bracelet - Silver Plated
    LIÈ STUDIO
    Bracelet - The Amanda Bracelet
    EUR 260.95
    • 1 (XS/S)
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Nanna Ring - Gold Plated
    LIÈ STUDIO
    Ring - The Nanna Ring
    EUR 106.98
    • 52
    • 54
    • 56
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Nanna Ring - Silver
    LIÈ STUDIO
    Ring - The Nanna Ring
    EUR 86.89
    • 52
    • 54
    • 56
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Agnes Ring - Gold Plated
    LIÈ STUDIO
    Ring - The Agnes Ring
    EUR 220.78
    • 52
    • 54
    • 56
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Caroline Earrings - Gold Plated
    LIÈ STUDIO
    Earrings - The Caroline Earrings
    EUR 240.87
    • L: 2,5 cm
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Caroline Earrings - Silver
    LIÈ STUDIO
    Earrings - The Caroline Earrings
    EUR 200.70
    • L: 2,5 cm
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Asta Earrings - Gold Plated
    LIÈ STUDIO
    Earrings - The Asta Earrings
    EUR 220.78
    • L: 1,8 x W: 1 cm
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Asta Earrings - Silver
    LIÈ STUDIO
    Earrings - The Asta Earrings
    EUR 180.62
    • L: 1,8 x W: 1 cm
    In stock for quick delivery
  • Samsøe & Samsøe - Jacket - SAShiloh Jacket - Tortoise Shell
    Samsøe Samsøe
    Leather Jacket - SAShiloh Jacket
    EUR 208.82   EUR 522.05
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Samsøe & Samsøe - Cardigan - SAJeanne Cardigan - LIGHT GREY MEL.
    Samsøe & Samsøe
    Cardigan - SAJeanne Cardigan
    EUR 100.34   EUR 200.68
    Sale 50%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 50%
  • Modström - Dress - Narcissamd Dress - Grasshopper
    Modström
    Dress - Narcissamd Dress
    EUR 50.83   EUR 127.07
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • LIÈ STUDIO - Earrings - The Esther Earrings - Gold Plated
    LIÈ STUDIO
    Earrings - The Esther Earrings
    EUR 260.95
    • L: 2,4 cm
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Esther Earrings - Silver
    LIÈ STUDIO
    Earrings - The Esther Earrings
    EUR 220.78
    • L: 2,4 cm
    In stock for quick delivery
  • LIÈ STUDIO - Earrings - The Vera Earrings - Gold Plated
    LIÈ STUDIO
    Earrings - The Vera Earrings
    EUR 281.01
    • L: 2,4 cm
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Anna Ring - Gold Plated
    LIÈ STUDIO
    Ring - The Anna Ring
    EUR 140.45
    • 52
    • 54
    • 56
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Anna Ring - Silver
    LIÈ STUDIO
    Ring - The Anna Ring
    EUR 106.98
    • 52
    • 54
    • 56
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Sofie Ring - Gold Plated
    LIÈ STUDIO
    Ring - The Sofie Ring
    EUR 227.36
    • 52
    • 54
    • 56
    • 58
    In stock for quick delivery
  • LIÈ STUDIO - Ring - The Sofie Ring - Silver
    LIÈ STUDIO
    Ring - The Sofie Ring
    EUR 187.21
    • 52
    • 54
    • 56
    • 58
    In stock for quick delivery
  • HALO - Jacket - Maverick Down Jacket - BLACK
    HALO
    Jacket - Maverick Down Jacket
    EUR 131.60   EUR 329.00
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Samsøe & Samsøe - Knit - SAJeanne Sweater - Iron Gate
    Samsøe Samsøe
    Knit - SAJeanne Sweater
    EUR 85.64   EUR 214.10
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Modström - Leather Jacket - Nimamd Jacket - Brown
    Modström
    Leather Jacket - Nimamd Jacket
    EUR 334.60
    • XS
    • S
    • M
    • L
    • XL
    Expected on stock: May 6, 2026
  • Modström - Leather Jacket - Nimamd Jacket - Seal Brown Suede
    Modström
    Leather Jacket - Nimamd Jacket
    EUR 133.84   EUR 334.60
    Sale 60%
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Sale 60%
  • Modström - Leather Jacket - HullaMD Jacket - Black
    Modström
    Leather Jacket - HullaMD Jacket
    EUR 347.98
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
    • Essentials
  • Modström - Leather Jacket - HullaMD Jacket - Brown
    Modström
    Leather Jacket - HullaMD Jacket
    EUR 347.98
    • XS
    • S
    • M
    • L
    • XL
    In stock for quick delivery
  • Modström
    Leather Jacket - HullaMD Jacket
    EUR 347.98
    • XS
    • S
    • M
    • L
    In stock for quick delivery
  • Asics - Sneakers - Gel-Nunobiki - Cosmos / Pure Silver
    Asics
    Sneakers - Gel-Nunobiki
    EUR 66.88   EUR 133.76
    Sale 50%
    • 36
    • 37
    • 37.5
    • 38
    • 39
    • 39.5
    • 40
    • 40.5
    • 41.5
    • 42
    In stock for quick delivery
    • Sale 50%
  • Maanesten - Bracelet - Lysander Bracelet - Gold Plated
    Maanesten
    Bracelet - Lysander Bracelet
    EUR 80.20
    • L: 16 + 3 cm
    In stock for quick delivery
  • Maanesten - Bracelet - Laura Bracelet - Gold Plated
    Maanesten
    Bracelet - Laura Bracelet
    EUR 73.50
    • L: 16 + 3 cm
    In stock for quick delivery
  • Maanesten - Bracelet - Laura Bracelet - Silver
    Maanesten
    Bracelet - Laura Bracelet
    EUR 73.50
    • L: 16 + 3 cm
    In stock for quick delivery
  • Maanesten - Earrings - Sonata Earrings - Gold Plated
    Maanesten
    Earrings - Sonata Earrings
    EUR 113.67
    • L: 48 mm
    In stock for quick delivery
  • Maanesten - Earrings - Barbra Earrings - Gold Plated
    Maanesten
    Earrings - Barbra Earrings
    EUR 127.06
    • L: 40 mm x W: 11 mm
    In stock for quick delivery
  • Maanesten
    Hair Claw - Esca Hairclaw
    EUR 40.03
    • Onesize
    In stock for quick delivery
  • Maanesten
    Hair Claw - Esca Hairclaw
    EUR 40.03
    • Onesize
    In stock for quick delivery
  • Maanesten
    Hair Claw - Elith Hairclaw
    EUR 40.03
    • Onesize
    In stock for quick delivery
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Byflou's fashion philosophy - Scandinavian fashion with quality and style

At Byflou, we know that style and fashion are an important part of one’s identity, and that holds true for us as well. Since Byflou’s inception, the fashion world has been a central part of our identity, and we work every day to create an inspiring selection of quality-conscious fashion from some of the most renowned brands in Scandinavia.

We are also aware that the fashion world is a phenomenon that is constantly evolving, with new collections and trends. While offering the latest trends, we also keep an eye on the impact that clothing production has on the world and the environment. In our category 'Fashion with Consideration', you will find a sustainable fashion universe where organic materials and sustainable production go hand in hand, so you can wear your latest ByFlou clothes with a clear conscience.

Skandinavisk modetøj til kvinder | Byflou.com

The best Scandinavian fashion brands

Every day at ByFlou, we carefully select which brands and collections should be part of our fashion universe. We strive to create a broad assortment with brands that each add something special to ByFlou's fashion department, both in clothing, shoes and accessories.

In our clothing department, you'll find a mix of classic luxury brands like By Malene Birger and Mos Mosh, trendy and sporty brands like H2OFagerholt and Mads Nørgaard and some of the biggest trendsetters in Scandinavia like Stine Goya and Baum und Pferdgarten. You'll also find popular shoe brands such as New Balance, Asics, Angulus and Birkenstock as well as jewellery brands such as Maanesten, Maria Black and Jane Kønig.

No matter what you need in your wardrobe, we at ByFlou are always ready to help you find exactly what you're looking for. We work every day to get the latest collections, colours and sizes online so we can find the right clothes for you and your style and create a pleasant online shopping experience.

Modetøj fra de mest populære brands i norden | Byflou.com

Inspiration for the season's latest fashion trends and best deals

We love to inspire our customers in many ways and on many platforms where we unfold our creativity and love for fashion. Here we bring our fashions to life in exciting creative outfits and showcase our extensive range in artistic settings. On our Instagram @ByFlou you can see our talented Byflou team putting together outfits and experimenting with trends. Here you can also see when the latest collections is online and find the best deals on sale. In our Journal you'll find inspiration for seasonal outfits and the best guides to choosing the right shoes, jewellery and styles.

A large part of our inspiring universe of women's fashion can also be found in our physical store in Hobro. Here you can experience all our great styles and brands in unique surroundings, and have the opportunity to try on your next outfit and not least get personalised service. Our skilled store team is ready to guide you so you can find the right size and fit for you. On our store Instagram @byflou_butikken_hobro you can see when the new collections hit the store.

Inspiration for the season's latest fashion trends and best deals | Byflou.com

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